- Dealership Media Strategy Is Key
Marketing Daily, Karl Greenberg - Saturday, November 16, 2013
"Marketing Daily" talks to Dave Winslow, Dealer.com's chief digital space strategist, abo ...
- Black Friday Forecast: Fewer Shoppers, More Deals
Marketing Daily, Sarah Mahoney - Monday, November 18, 2013
A new survey from the National Retail Federation predicts that beginning ...
- Lexus Ties On A New Bow
Marketing Daily, Karl Greenberg - Friday, November 15, 2013
Clear 'em out with a jingle! That's the call heard round t ...
- Consumers Still Not Sold On Mobile Payments
Marketing Daily, Aaron Baar - Friday, November 15, 2013
Consumers are still not sold on the value of mobile transactions, despi ...
- Liberty Mutual Plays Up 'Passion'
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
Liberty Mutual is focusing on the company's passion to protect, comparing ...
- NASCAR Hires Kenny Mitchell For Marketing Post
Raw, Karl Greenberg - Monday, November 18, 2013
NASCAR has hired former Dew Tour executive Kenny Mitchell to be managi ...
- Ford Fusion Energi Electric Plugs Into Coca-Cola
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
No, the Ford Fusion Energi will not run on Coca-Cola. Rather, Fo ...
- Dropbox Woos Business Market
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
Online storage service Dropbox already has 200 million users who save mo ...
- Some P&G People Leaving
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
Kirk Perry's departure to run Google brand solutions isn't the only chan ...
- Q&A: Jim Craig, Kellogg's Bring 'Miracle On Ice' To Games
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
In 1980, Jim Craig was goaltender for the USA Men's Hockey Tea ...
- Special Olympics Adds 21st Century Fox As Media Partner
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 15, 2013
The 2014 Special Olympics USA Games has added 21st Century Fox ...
- Coal In The Stocking: Expect Weaker Holiday Sales Growth
MAD, Steve McClellan - Thursday, November 14, 2013
That's according to Annalect's Fall Retail Report. The good news, per t ...
- Walmart, Kohl's Vow More Aggressive Marketing
Marketing Daily, Sarah Mahoney - Thursday, November 14, 2013
Walmart and Kohls reported disappointing third-quarter sales, and both chains are vowi ...
- Duncan Hines Site Breaks The CPG Mold
Marketing Daily, Karlene Lukovitz - Thursday, November 14, 2013
Most CPG sites are still characterized by top-down content architectures and tradition ...
- Millennials: Harder To Reach, More Impressionable
Marketing Daily, Aaron Baar - Thursday, November 14, 2013
Reaching Millennials is harder than other generations -- what with all the ...
- Adidas, NBA Goes Big With Logo
Marketing Daily, Karl Greenberg - Thursday, November 14, 2013
After Big Color comes Big Logo. And Adidas. The sports gear compa ...
- Southwest Airlines, Best Western Tops In Brand Awareness
Marketing Daily, Tanya Gazdik - Friday, November 15, 2013
"In a very competitive airline industry where consumers are extremely focused ...
- There's No Such Thing As 'Branding'
Marketing Daily, Karl Greenberg - Thursday, November 14, 2013
I just had a conversation with an agency executive who was ju ...
- Twitter Expands Mobile Targeting For Marketers
Online Media Daily, Mark Walsh - Thursday, November 14, 2013
Twitter is rolling out expanded targeting options for mobile advertising that ...
- Marketers Frustrated By Data, Stress Real-Time, Quantifiable Results
Online Media Daily, Laurie Sullivan - Thursday, November 14, 2013
Brand marketers have begun to realize there is a chasm between t ...
- Netlfix Wants More Videowatchers Online
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 14, 2013
Netflix, in an effort to get people to watch more content onlin ...
- Google Taps P&G Exec For Brand Advertising Strategy
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 14, 2013
Google has hired senior P&G exec Kirk Perry to woo advertisers ...
- Toronto Is 'More Than Ford,' New Video Proclaims
Around the Net In OMD Europe, Tanya Gazdik - Thursday, November 14, 2013
Online campaign idea came together lightning-fast - over lunch on Friday, t ...
- Sharper Marketing Boosts Macy's Results
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2013
Thanks to stepped-up marketing, Macy's is heading into the holiday season wi ...
- Wearable Device Makers Look For Killer App
Marketing Daily, Karl Greenberg - Wednesday, November 13, 2013
A smartwatch's success depends to some extent on affordability, but affordability depen ...
- Horizon Launches Healthcare Unit
MAD, Steve McClellan - Tuesday, November 12, 2013
Horizon Media has launched a new marketing and consulting unit dedicated ...
- Companies Unite in Aiding Typhoon Victims
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2013
PepsiCo, United Airlines, Carnival and Walt Disney Co. are just a f ...
- 2014 Trends In Mobile Marketing And Advertising
Online Media Daily, Ash Kumar - Wednesday, November 13, 2013
What lies ahead in 2014? Our team of industry experts compiled ...
- Cool New 'Video Stamp' Debuts for Holidays in Australia
Around the Net in Video, P.J. Bednarski - Tuesday, November 12, 2013
A new Australian stamp lets the sender include a personalized holiday vid ...
- For Brands, Trust & 'Dynamism' Win The Day
MAD, Steve McClellan - Tuesday, November 12, 2013
A new global study from Havas has concluded that brands can be ...