- Now It's The First Lady''s Turn To Use Digital To Tout Health Care
Around the Net in Video, P.J. Bednarski - Friday, March 14, 2014
First it was President Obama with Zack Galafianakis's "Between Two Ferns." N ...
- Hello, HelloWorld: Agency Rebrands Itself, Plans To 'Redefine' User Engagement
MAD, Larissa Faw - Thursday, March 13, 2014
Formerly known as ePrize, the agency renamed itself HelloWorld in January. It ...
- Our Hero David Berkowitz Explains Why SXSW Still Matters
Mediapsssst, Richard Whitman - Thursday, March 13, 2014
The festival still has a lot to offer -- especially marketers, giv ...
- Constant Contact Denies Reports Its Mulling Bid For Vocus
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, March 13, 2014
Waltham-based marketing firm Constant Contact is denying reports that it is consideri ...
- Loews Hotels Partners With Fiat
Marketing Daily, Tanya Gazdik - Wednesday, March 12, 2014
Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured servic ...
- Allstate Celebrates Life Journey Of Hispanics
Marketing Daily, Tanya Gazdik - Tuesday, March 11, 2014
Allstate Insurance Co. is launching a campaign aimed at Hispanic consumers th ...
- 10 Marketing Lessons From The Selfie Seen 'Round the World
Performance Marketing Insider, Aaron Goldman - Wednesday, March 12, 2014
By now, you've surely seen the selfie posted by Ellen DeGeneres fr ...
- Saatchi & Saatchi Hit With Greenpeace Protest
MAD, Steve McClellan - Friday, March 7, 2014
The shop's London office was targeted Friday three days after the gro ...
- Amtrak Promises 'Ultimate Road Trip'
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
Amtrak is rolling out two campaigns highlighting the choice and benefits th ...
- Lipton Wins Big At Academy Awards
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
"If this year's winner proves anything, it's never underestimate the drawing pow ...
- Women Show Off Their 'No Nonsense' Attitudes
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
When it comes to balancing priorities in their lives, women are confide ...
- Temkin Survey Shows Food Companies Provide Best Customer Experience
Bay State Blog, Val Brickates Kennedy - Tuesday, March 4, 2014
The way to a customer's heart is through their stomach, apparently. Accordi ...
- CloudSense Selects Whiteoaks, PAN As PR Agencies
MAD Boston, Val Brickates Kennedy - Tuesday, March 4, 2014
British cloud-software provider CloudSense has selected U.K.-based Whiteoaks and its American affiliat ...
- Wisconsin Spoofs 'Airplane' For Tourism Effort
Marketing Daily, Tanya Gazdik - Monday, March 3, 2014
Surely, you want to travel to Wisconsin. "Hey," you might be thinkin ...
- Attracting Millennial Brand Advocates Is Marketers' Priority
MediaDailyNews, Folke Lemaitre - Thursday, February 27, 2014
Sooner than later, brands will have no choice but to shift the ...
- Tracking Mobile Shoppers: Consumers Want to Know Why
MobileShopTalk, Chuck Martin - Tuesday, March 4, 2014
It's well known in mobile commerce circles that smartphone technology tracking ...
- Purina's Friskies Enlists Grumpy Cat For SXSW Promo
Marketing Daily, Tanya Gazdik - Sunday, March 2, 2014
Pet food company Nestle Purina PetCare is enlisting the iconic Grumpy C ...
- Hispanic Consumers Embrace Social Media, Mobile
Marketing Daily, Tanya Gazdik - Thursday, February 27, 2014
Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social a ...
- Big New Marketing Push For OMG's Annalect
MAD, Steve McClellan - Wednesday, February 26, 2014
The Omnicom data division has hired three senior executives who signal ...
- Will Women Make More Empathetic Marketers?
Performance Marketing Insider, Gord Hotchkiss - Thursday, February 27, 2014
At the risk of sounding sexist, I wonder if women might ma ...
- Budweiser Aims To Make Opening Day National Holiday
Marketing Daily, Tanya Gazdik - Tuesday, February 25, 2014
"While many would probably appreciate the day off to celebrate the sta ...
- More Tech Firms Use Mobile Marketing, But Few Boost Spending
Mobile Marketing Daily, Mark Walsh - Wednesday, February 26, 2014
Mobile played a larger role in the marketing efforts of software a ...
- WPP Takes Stake In eCommera
MAD, Steve McClellan - Monday, February 24, 2014
WPP is investing in eCommera, the retail data management and software specialis ...
- Oracle Buys BlueKai For $400M
Around the Net in Search Marketing, Gavin O'Malley - Monday, February 24, 2014
Oracle has bought digital marketing data veteran BlueKai for a reported $4 ...
- Omelet Cooks Up Tasty SXSW Stunt
MAD, Larissa Faw - Friday, February 21, 2014
The LA-based shop is playing off its "Rise and Shine" motto a ...
- Mindshare Puts Clients In 'The Loop'
MAD, Steve McClellan - Friday, February 21, 2014
The agency's new "operating system" is an execution of its "adaptive marketin ...
- Liberty Mutual Creates On-The-Fly Olympics Ad
Marketing Daily, Tanya Gazdik - Thursday, February 20, 2014
"To execute a brand new broadcast ad inspired by real-time feedback fr ...
- A Road Map For Improving Measurement Of Online Sales Return
MediaDailyNews, Joe Abruzzo - Friday, February 21, 2014
Advertisers are demanding greater accountability. They are looking for data points th ...
- Facebook Expands Ad-Targeting Options
Social Media & Marketing Daily, Mark Walsh - Thursday, February 20, 2014
Facebook has unveiled deeper targeting options to bolster its burgeoning ad busines ...
- Budweiser Unveils World Cup Teaser
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2014
Budweiser is teasing its sponsorship of the World Cup with a 10-seco ...