Tag results for "marketing"
- Southwest Airlines, Best Western Tops In Brand Awareness"In a very competitive airline industry where consumers are extremely focused ...
- There's No Such Thing As 'Branding'I just had a conversation with an agency executive who was ju ...
- Twitter Expands Mobile Targeting For MarketersTwitter is rolling out expanded targeting options for mobile advertising that ...
- Marketers Frustrated By Data, Stress Real-Time, Quantifiable ResultsBrand marketers have begun to realize there is a chasm between t ...
- Netlfix Wants More Videowatchers OnlineNetflix, in an effort to get people to watch more content onlin ...
- Google Taps P&G Exec For Brand Advertising Strategy Google has hired senior P&G exec Kirk Perry to woo advertisers ...
- Toronto Is 'More Than Ford,' New Video Proclaims Online campaign idea came together lightning-fast - over lunch on Friday, t ...
- Sharper Marketing Boosts Macy's ResultsThanks to stepped-up marketing, Macy's is heading into the holiday season wi ...
- Wearable Device Makers Look For Killer AppA smartwatch's success depends to some extent on affordability, but affordability depen ...
- Horizon Launches Healthcare UnitHorizon Media has launched a new marketing and consulting unit dedicated ...
- Companies Unite in Aiding Typhoon VictimsPepsiCo, United Airlines, Carnival and Walt Disney Co. are just a f ...
- 2014 Trends In Mobile Marketing And AdvertisingWhat lies ahead in 2014? Our team of industry experts compiled ...
- Cool New 'Video Stamp' Debuts for Holidays in AustraliaA new Australian stamp lets the sender include a personalized holiday vid ...
- For Brands, Trust & 'Dynamism' Win The DayA new global study from Havas has concluded that brands can be ...
- Merck Launches Pet Diabetes CampaignMerck Animal Health is launching a global awareness campaign to support p ...
- How Much Per Employee Does Your SaaS Company Earn?OpenView Venture Partners recently surveyed more than 160 senior executives and consultan ...
- J.Crew, MasterCard Partner For MasterPassJ.Crew has selected MasterCard's MasterPass to provide shoppers with a secure a ...
- Forget The Rolodex, Build A Marketing StackUntil recently, I sold products based on the relationships that I h ...
- PNC Uses Humor In Video CampaignPNC Bank has launched its first online-only, video-driven campaign. Another first f ...
- Endorsements Don't Earn Trust For MarketersCelebrity and athlete endorsements carry less weight than marketers may think, accordi ...
- Waldorf Astoria Ads Feature 'Bond' GirlWaldorf Astoria is launching a global ad campaign featuring former Bond gi ...
- Changing Business Behavior In The Face Of DataToday's businesses are experiencing significant levels of change in the face ...
- Progressive Strives To Keep 'Flo' FreshProgressive has adopted a strategy unlike any other in the insurance industr ...
- Most Advertisers, Publishers Employ Programmatic Buying StrategiesPutting the programmatic phenomenon in perspective, new research from the Interactive Advertisi ...
- Century 21 Can Even Handle 'Haunted' Houses"Our goal with this activation is to have some fun around Hallowe ...
- Turner Broadcasting, Starcom USA Strike Marketing DealTurner Broadcasting and Starcom USA have struck a year-long branded entertainment marketi ...
- TVGN Hires 2 Marketing ExecsNicole Sabatini was named senior vice president of marketing for TVGN. ...
- Dentsu Expands In-Store OperationsWith the consumer markets expanding rapidly in both markets, Dentsu said Thursd ...
- Startups: Bring More Than Code To The Marketing TableAt a Y&R "boot camp" in New York this week, entrepreneurs a ...
- From Drab To Fab: Marketing Plan CrashThe planning season is upon us. So develop those blueprints, collect yo ...
