- Turn Raises $80 Million
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
Turn, a marketing software and analytics platform, on Monday announced it h ...
- Omaha! Omaha! How Bud Light Accidentally Caught A Touchdown From Peyton Manning
RTBlog, Tyler Loechner - Sunday, January 12, 2014
For the second year in a row, the NFL Playoffs have provid ...
- Kathy Ireland To Launch Pet Care Line
Marketing Daily, Tanya Gazdik - Thursday, January 9, 2014
Move over, Martha Stewart. Consumer pet products company Worldwise is partnering wi ...
- CES Showcases Tech, Relevance For Marketers Unclear
MediaDailyNews, Wayne Friedman - Thursday, January 9, 2014
LAS VEGAS - While plenty of consumer electronics products continue to ...
- When Life Gives You Lemons...
RTBlog, Tyler Loechner - Friday, January 10, 2014
Here in RTBlog, Joe Mandese and I often write about programmatic media-buyi ...
- MDC Buys Majorty of Luntz Global
MAD, Steve McClellan - Wednesday, January 8, 2014
The investment kicks off what MDC says will be a period heighten ...
- Atkins Teams Osbourne With Rabbit, Bird
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2014
Just in time for the January diet season, Atkins Nutritionals is launchi ...
- Mobile App Platform Fiksu Adds Retargeting
Mobile Marketing Daily, Mark Walsh - Thursday, January 9, 2014
Mobile app marketing platform Fiksu said Thursday it is rolling out retargeti ...
- B2B Marketers Picking Up Automation Trend, 'Old School' Industries Leading The Way
Real-Time Daily, Tyler Loechner - Thursday, January 9, 2014
Industries that have relied on "old school" sales and marketing strategies ...
- Up To The Task: New Walgreens, TaskRabbit Campaign
MAD, Steve McClellan - Tuesday, January 7, 2014
OMD's Ignition Factory brokered a deal enabling those laid low in co ...
- Edward Jones Shows Commitment To 'Extra Mile'
Marketing Daily, Tanya Gazdik - Tuesday, January 7, 2014
A campaign from Edward Jones focuses on the financial service company's commitme ...
- Agency Picks 2013's Most Influential Ad Headlines
Marketing Daily, Tanya Gazdik - Monday, January 6, 2014
A panel of advertising/marketing business executives, media influencers and analysts weigh ...
- Paul Edwards, Chevrolet's New VP Marketing
Raw, Karl Greenberg - Tuesday, January 7, 2014
Chevrolet has tapped GM global marketing executive Paul Edwards to be Chevrolet ...
- Marketers' Budgets Up, But Cite Inability to Leverage Data
Research Brief, Jack Loechner - Tuesday, January 7, 2014
According to StrongView's "2014 Marketing Trends Survey," marketers plan to increase the ...
- Got A Light? Three Brands, Three Strategies For Selling E-Cigs
MAD, Larissa Faw - Friday, January 3, 2014
Njoy, Vuse and Blu are all bulking up their ad-marketing efforts ...
- Jillian Michaels Partners With Curves
Marketing Daily, Tanya Gazdik - Sunday, January 5, 2014
Curves International, Inc. has teamed up with "Biggest Loser" trainer Jillian Michae ...
- United Offers Ad-Themed Collectible Tins
Marketing Daily, Tanya Gazdik - Friday, January 3, 2014
United Airlines is giving away special edition amenity kits featuring the airline ...
- Media, Marketing M&As Rise, Publicis/Omnicom Merger Top Deal
MediaDailyNews, Laurie Sullivan - Thursday, January 2, 2014
Companies in media, information, marketing and related technology sectors spent $88.6 billi ...
- People Pattern Adds $4.5M, Enlarges Platform
Real-Time Daily, Gavin O'Malley - Thursday, January 2, 2014
Trying to get a leg up on other targeted marketing start-ups, Peop ...
- ABC Will Only Give Hulu Plus Users Quick Access to Prime Time Fare
Around the Net in Video, P.J. Bednarski - Thursday, January 2, 2014
ABC will make it tougher for cord cutters to see past episod ...
- George Liggett Joins WPP Healthcare Agency As CFO
MAD, Steve McClellan - Thursday, January 2, 2014
His appointment marks a return to the WPP fold where he previous ...
- Customer Service Expectation Carries Across Industries
Marketing Daily, Tanya Gazdik - Thursday, January 2, 2014
Customers who've had a great customer experience elsewhere will bring the sa ...
- MasterCard Brings #PricelessNewYear To Times Square
Marketing Daily, Tanya Gazdik - Sunday, December 29, 2013
MasterCard is launching its largest digital and social campaign ever, focused ...
- Houlihan's Helps Re-Home Horrendous Gifts
Marketing Daily, Tanya Gazdik - Thursday, December 26, 2013
Let's be honest. Some holiday gifts are just ho-ho-rrendous. Houlihan's Restaurants ...
- Pinot's Palette Partners With 'Cougar Town'
Marketing Daily, Tanya Gazdik - Wednesday, December 25, 2013
Pinot's Palette is partnering with TBS for the fifth season of t ...
- Retailers Nail Shipping For Holiday Success
Marketing Daily, Tanya Gazdik - Tuesday, December 24, 2013
Zappos, Barneys New York and Net-A-Porter are among the top companies f ...
- New Years' Marketing Resolutions
Research Brief, Jack Loechner - Tuesday, December 24, 2013
Apple, Lexus and Amazon.com have transcended prices and features to create compelli ...
- Justine Sacco Saga Led To No-no Real-Time Marketing Effort By Gogo
Around the Net in Real-Time, Tyler Loechner - Monday, December 23, 2013
In-flight Internet provider Gogo is the latest company to try wedging itse ...
- All Nippon Airways Launches Campaign
Marketing Daily, Tanya Gazdik - Sunday, December 22, 2013
Japanese airline All Nippon Airways is launching its first global marketing campai ...
- Esurance 'DriveSafe' Targets Teen Driving
Marketing Daily, Tanya Gazdik - Friday, December 20, 2013
Esurance is unveiling a teen driver safety program that includes new technolo ...