- A/B Testing 'Mission-Critical' For RTM
Around the Net in Real-Time, Tyler Loechner - Monday, December 9, 2013
Mashable has posted an article explaining how to optimize marketing in real-tim ...
- Kobe Bryant Goes Around The World For Airline
Marketing Daily, Tanya Gazdik - Monday, December 9, 2013
Turkish Airlines renews the rivalry between basketball star Kobe Bryant and socc ...
- Forrester: Retailers Need To Think Green
Marketing Daily, Tanya Gazdik - Friday, December 6, 2013
Consumer demand has finally put green retail on the main stage, accordi ...
- Seeing Beyond the Mobile Transaction
MobileShopTalk, Chuck Martin - Friday, December 6, 2013
Some retailers may be missing the grander picture around mobile commerce. T ...
- Sell Like A Woman
Truth In Advertising, Jon Bond - Friday, December 6, 2013
Not like a man. All those aggressive, militaristic terms are being replac ...
- Carl's Jr., Hardee's Sell Branded Boxer Shorts
Marketing Daily, Karlene Lukovitz - Wednesday, December 4, 2013
Sister CKE restaurant chains Carl's Jr. and Hardee's are selling limited-edition brand ...
- Flash Sales Lose Luster On Mobile
Online Media Daily, Mark Walsh - Wednesday, December 4, 2013
Coupons and text messages have trumped flash sales and daily deals ...
- Focus On The Consumer
Research Brief, Jack Loechner - Thursday, December 5, 2013
Data summarized by Brian Ferrario at Sociamantic, and presented in an infographi ...
- United Ups The Ante For Luxury Domestic
Marketing Daily, Tanya Gazdik - Tuesday, December 3, 2013
United Airlines claims to be the first and only airline to off ...
- Does Marketing Work?
Online Spin, Cory Treffiletti - Wednesday, December 4, 2013
I ask the above question to restate the obvious: Marketing influences billio ...
- ANA Study Highlights Perils Of Extended Payment Terms
MAD, Steve McClellan - Tuesday, December 3, 2013
The Association of National Advertisers has urged marketers to carefully consider extendi ...
- Enterprise Launches 'Plus Your Points' Promotion
Marketing Daily, Tanya Gazdik - Monday, December 2, 2013
Enterprise Rent-A-Car's loyalty program members can earn double points redeemable toward fr ...
- Tumblr Adds Second Mobile Ad Format
Online Media Daily, Mark Walsh - Monday, December 2, 2013
Tumblr on Monday introduced a new ad unit that will allow markete ...
- Verve Mobile Debuts Cross-Device Targeting
Online Media Daily, Mark Walsh - Tuesday, December 3, 2013
Having the ability to reach the same consumer across various platforms h ...
- If You're Not An Agile Marketer, You're A Dead Marketer
Online Spin, Max Kalehoff - Tuesday, December 3, 2013
What will make you successful in 2014 and beyond? Presuming digital continu ...
- Ron Burgundy Does the News, For Real, in Bismarck, ND
Around the Net in Video, P.J. Bednarski - Monday, December 2, 2013
Ron Burgundy, famous anchorman, co-anchored the Saturday evening news at the C ...
- Don't Discount Lower-Income Affluents
Marketing Daily, Tanya Gazdik - Sunday, December 1, 2013
Lower-income affluents are important to marketers, according to a trend report fr ...
- What's In A Name?
Online Spin, Maarten Albarda - Monday, December 2, 2013
"Why?" is an incredibly powerful question that I have mastered by observi ...
- FirstBank Uses Seniors To Motivate Wannabes
Marketing Daily, Tanya Gazdik - Friday, November 29, 2013
A unique video campaign for FirstBank features three accomplished senior citizens w ...
- When The CEO Doesn't Trust Search Marketing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 27, 2013
Some 73% of CEOs think that marketing overall lacks business credibility, accordi ...
- Century 21 Offers 'Tryptophan Slow Jam'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
Century 21 has created a song and music video to celebrate t ...
- Sporting Life: McGovern Named President, Optimum Sports
MAD, Steve McClellan - Monday, November 25, 2013
He helped found the unit 10 years ago and under his wat ...
- American Express Celebrates 'Member Since'
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2013
"Since the launch of the 'Member Since' app, we've seen Amex cardmembe ...
- Shopping Expedition: MARS, Nomadic Forge Alliance
MAD, Steve McClellan - Friday, November 22, 2013
Shopper specialist MARS Advertising and digital shop Nomadic Agency have formed ...
- Editor: Press/PR Relationship Even More Fraught Today
Around the Net In Media, Phyllis Fine - Thursday, November 21, 2013
Women's Wear Daily Executive Editor Bridget Foley writes a fascinating behind-the-scenes pie ...
- Disney Studio Shifts $800 Million In Media Duties To OMD
MAD, Steve McClellan - Wednesday, November 20, 2013
The move came without a formal review, and just two months aft ...
- Evolutionary Hotspots In Marketing
Performance Marketing Insider, Gord Hotchkiss - Thursday, November 21, 2013
The Pramos are remarkable places: grasslands that sit above the tree lin ...
- ROI Measurement For Sponsorships Found Lacking
MAD, Steve McClellan - Monday, November 18, 2013
The ANA Report finds "middling" satisfaction as one-third of marketers say th ...
- 5 Ways to Identify Buyers - Not Just Leads - Online
Online Media Daily, Greg Ott - Tuesday, November 19, 2013
The emphasis for B2B marketers is driving lead conversion, because if visito ...
- New Amsterdam Vodka In First Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, November 15, 2013
Introduced two years ago, the rapidly growing New Amsterdam Vodka brand ...