- Building A Travel Brand Starts, And Can End, Online
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Successful branding doesn't begin at the airline gate. It starts online wi ...
- Jeep Back At X Games For Wrangler Polar Edition
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
The 30-second ad called "Mr. Ten Below" touts the Jeep Wrangler Pol ...
- Spotify Launches Artist Merchandising
MediaDailyNews, Mark Walsh - Monday, January 20, 2014
Facing growing competition in the online music space, Spotify on Monday announc ...
- Nine Best Practices To Mobilize Colleagues To Accomplish Big Goals
Online Spin, Max Kalehoff - Tuesday, January 21, 2014
All companies require cross-functional collaboration to succeed. Even if you're the chie ...
- Target Plans Tiny Store
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Bigger isn't necessarily better, especially when it comes to retail targeting bu ...
- Gen-Y Wants Cars, Just Not Passionately
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Gen-Y buyers do, after all, care about cars it seems. A n ...
- Berger Paints Launches Campaign For WeatherCoat
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Berger Paints is launching a new advertising campaign for its exterior pai ...
- Under Armour Gets Into Ballet With Misty Copeland
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Sports performance brand Under Armour has athlete spokespersons from football. Now t ...
- Ryanair Gets First CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Ryanair has appointed former Moneysupermarket marketing chief Kenny Jacobs as its fir ...
- Consumers Like What They Like
Marketing Daily - Top of the News, Thom Forbes - Monday, January 20, 2014
New products may indeed be the rocket fuel for growth and expansi ...
- Rosetta Founder And Chairman Chris Kuenne Departs
MAD, Steve McClellan - Thursday, January 16, 2014
Chris Kuenne is stepping down as chairman of Rosetta, the digital agen ...
- What Happens In Vegas Stays In Vegas? Not Anymore!
Mediapsssst, Richard Whitman - Friday, January 17, 2014
Smartphones took care of that. 'Influential Marketer' attempts to hit guy ...
- Location-Based Mobile Ads Forecast To Hit $10.8B In 2017
Mobile Marketing Daily, Gavin O'Malley - Thursday, January 16, 2014
Delivering on mobile's full potential, location-based ad targeting is finally ready f ...
- Is That A Dongle on Your TV...And Would You Like Playboy.tv on Chomecast?
Around the Net in Video, P.J. Bednarski - Thursday, January 16, 2014
Playboy.tv which is far racier than Playboy magazine, is angling to beco ...
- Planet Fitness Pokes Fun At Fitness Fanatics
Marketing Daily, Tanya Gazdik - Wednesday, January 15, 2014
Planet Fitness is launching a campaign that continues to focus on t ...
- Amazon Is Tougher Competition Than Netflix Might Know
Around the Net in Video, P.J. Bednarski - Wednesday, January 15, 2014
Netflix has picked off many/most of the young subscribers; Amazon can cle ...
- 2014--The Year Of The iBeacon
MAD, John Running - Tuesday, January 14, 2014
These tiny indoor GPS-like transmitters will provide retailers with the means ...
- Princess Cruises Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2014
Princess Cruises is taking a cue from its tagline, "Come Back New ...
- Automated Call Marketing Firm Invoca Secures $20 Million
MediaDailyNews, Mark Walsh - Tuesday, January 14, 2014
Call marketing technology provider Invoca on Tuesday announced closing $20 million ...
- Prediction: VW Will Have A New Ad Agency Inside Of 8 Months
Mediapsssst, Richard Whitman - Tuesday, January 14, 2014
The new VP of marketing for the company's America region says ...
- Twitter Adds Targeting By Email Address, User IDs
Mobile Marketing Daily, Mark Walsh - Tuesday, January 14, 2014
Twitter has announced the ability for marketers to target ads more precise ...
- Marketers Need To Be 'Polite'
Online Spin, Cory Treffiletti - Wednesday, January 15, 2014
Marketers are overwhelmed by all the discussion about data because no o ...
- The Villians Behind Rising Online Marketing Budgets And Broken Ecommerce Platforms
SearchBlog, Laurie Sullivan - Wednesday, January 15, 2014
Consumers opened two-thirds of emails sent by multichannel retailers on mobile devic ...
- Glam Taps Byron As SVP, Marketing
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 14, 2014
Glam Media on Tuesday named Jill Byron as its new senior vi ...
- Simmons, Dr. Andrew Weil Partner
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2014
Simmons Bedding Company is partnering with Dr. Andrew Weil to launch t ...
- Why Seoul Is Media, Ad City Of The Future
MediaDailyNews, Uriah Av-Ron - Tuesday, January 14, 2014
If you're looking for the future, look to Seoul instead of CE ...
- One-Third Of Marketers Sees ROI From Social Media
The Social Graf, Erik Sass - Tuesday, January 14, 2014
While advertising dollars are pouring into social media, most marketers still aren ...
- StarKist's 'Charlie' Gets Makeover
Marketing Daily, Tanya Gazdik - Sunday, January 12, 2014
StarKist's Charlie the Tuna is appearing in new TV ads as ...
- Ad Agency Life As Bad As A Marriage Gone Sour
Mediapsssst, Richard Whitman - Sunday, January 12, 2014
Are agencies really "soul-stealing war-zones?" Meanwhile, a top beer marketer steps dow ...
- Turn Raises $80 Million
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
Turn, a marketing software and analytics platform, on Monday announced it h ...