- Usual Suspects Top New Marketing Automation List
Real-Time Daily, Tyler Loechner - Wednesday, April 16, 2014
There have been a slew of recent reports ranking marketing automation softwa ...
- Resonate Offers New Marketer Software Package
MAD, Steve McClellan - Monday, April 14, 2014
The new offering has a suite of enhanced market-positioning tools. The fi ...
- Miller High Life Launches 'I Am Rich' Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 15, 2014
Miller High Life is focusing on the "haves" and not the "ha ...
- 3 Steps To Complete The Marketing Data Loop
MediaDailyNews, Heather Zynczak - Tuesday, April 15, 2014
Amid an increasingly convoluted marketing landscape, data offers marketers a powerful navigati ...
- Shift Offers Self-Serve Ad Platform For Twitter Ads
Real-Time Daily, Tyler Loechner - Monday, April 14, 2014
Shift, a marketing software company with a focus on social advertising, ...
- Double-Digit Pay Raise For Omnicom's Wren in 2013
MAD, Steve McClellan - Friday, April 11, 2014
The holding company's CEO John Wren earned $18.1 million in total compensati ...
- Bristol-Myers Squibb, FCB Sue Omnicom, Schulman Over Trade Secrets
MAD, Steve McClellan - Friday, April 11, 2014
The court battle is taking place in New York where BMS a ...
- Thompson's Water Seal Enlists Actual Seal
Marketing Daily, Tanya Gazdik - Sunday, April 13, 2014
It might seem like an obvious creative direction, but a TV sp ...
- Apple Continues Poaching Talent From Madison Avenue
Mediapsssst, Richard Whitman - Sunday, April 13, 2014
The tech giant has hired Wolff Olins CEO Karl Heiselman, who on ...
- Electrifying: MARC's New 'Sparks' Startup Endeavor
MAD, Steve McClellan - Thursday, April 10, 2014
The Pittsburgh agency has created a new program to help kick-start t ...
- Atlantic City Spends $20 Million On Tourism Effort
Marketing Daily, Tanya Gazdik - Friday, April 11, 2014
The Atlantic City Alliance is launching $20 million on a tourism campai ...
- IBM To Acquire Silverpop, Enlarges Cloud Computing Services
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2014
IBM reported Thursday it was entering into an agreement to acquire Silverpo ...
- Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2014
For the first time, marketers spent more to advertise on the Intern ...
- AWNY Names Allstate's Cochrane Its 2014 Woman Of The Year
MAD, Steve McClellan - Wednesday, April 9, 2014
Lisa Cochrane is cited for her creativity, leadership and innovation as we ...
- Dos Equis Joins Eclectic Tough Mudder Sponsors
Marketing Daily, Tanya Gazdik - Wednesday, April 9, 2014
"You just can't quantify the value that comes with connecting our fa ...
- Lyft Hit With SMS-Spam Lawsuit For 'Invite Friends' Program
Online Media Daily, Wendy Davis - Wednesday, April 9, 2014
Ride-sharing service Lyft was hit with a potential class-action lawsuit for alleged ...
- Facebook Updates Right-Side Ads To Match News Feed Ads
Social Media & Marketing Daily, Mark Walsh - Wednesday, April 9, 2014
Ever since Facebook opened up the news feed to advertising, display a ...
- MITX Mobile Summit Kicks Off April 24
Bay State Blog, Val Brickates Kennedy - Wednesday, April 9, 2014
It's that time of year again, mobile marketing fans. MITX's annual Mobi ...
- Allison + Partners Names Weatherbee SVP Of Talent Search
MAD Boston, Val Brickates Kennedy - Wednesday, April 9, 2014
Allison + Partners has named Alan Weatherbee as its senior vice preside ...
- Starwood Links With Live Nation For Music
Marketing Daily, Tanya Gazdik - Tuesday, April 8, 2014
"Starwood has put its stake in the ground as having one ...
- DPAA Taps Nielsen For Research To Aid Members
MediaDailyNews, Erik Sass - Tuesday, April 8, 2014
The Digital Place-Based Advertising Association is working with Nielsen to create t ...
- Marketers Want To Reinvent Themselves, But How?
Research Brief, Jack Loechner - Tuesday, April 8, 2014
According to a recent study by Adobe Systems, marketers know they mu ...
- United Airlines Partners With Tribeca Film Fest
Marketing Daily, Tanya Gazdik - Sunday, April 6, 2014
United Airlines is sponsoring this year's Tribeca Film Festival, which will inclu ...
- iOS, Android Dominate Market, BlackBerry Continues To Slip
Mobile Marketing Daily, Mark Walsh - Friday, April 4, 2014
In the U.S., the battle for market share between iOS and Andro ...
- Budweiser, Google Top Ace Metrix Ranks
Marketing Daily, Tanya Gazdik - Thursday, April 3, 2014
"Budweiser has become particularly good at telling emotionally charged stories that a ...
- Marketing Playing A Larger Role In Business
Research Brief, Jack Loechner - Thursday, April 3, 2014
According to the current IBM C-Suite Study, CMOs are wielding more pow ...
- WPP's Sorrell Says Brands Should 'Hold Their Nerve' On Russia And Eastern Europe
Around the Net In MAD London, Sean Hargrave - Wednesday, April 2, 2014
WPP Chief Executive Sir Martin Sorrell has revealed the company remains "bulli ...
- Friskies, Fine Brothers Partner For April Fools' Joke
Marketing Daily, Tanya Gazdik - Tuesday, April 1, 2014
"Friskies is very active in Internet cat culture, so when we hea ...
- Mass Relevance To Merge With Spredfast, Cater To Social Marketers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, April 2, 2014
The social-marketing space is little less crowded now that Mass Relevance h ...
- Maximize Mobile Search With Content And Design
Mobile Insider, Jason Squardo - Tuesday, April 1, 2014
Marketers that embrace mobile marketing see greater returns on their overall digit ...