- Pinot's Palette Partners With 'Cougar Town'
Marketing Daily, Tanya Gazdik - Wednesday, December 25, 2013
Pinot's Palette is partnering with TBS for the fifth season of t ...
- Retailers Nail Shipping For Holiday Success
Marketing Daily, Tanya Gazdik - Tuesday, December 24, 2013
Zappos, Barneys New York and Net-A-Porter are among the top companies f ...
- New Years' Marketing Resolutions
Research Brief, Jack Loechner - Tuesday, December 24, 2013
Apple, Lexus and Amazon.com have transcended prices and features to create compelli ...
- Justine Sacco Saga Led To No-no Real-Time Marketing Effort By Gogo
Around the Net in Real-Time, Tyler Loechner - Monday, December 23, 2013
In-flight Internet provider Gogo is the latest company to try wedging itse ...
- All Nippon Airways Launches Campaign
Marketing Daily, Tanya Gazdik - Sunday, December 22, 2013
Japanese airline All Nippon Airways is launching its first global marketing campai ...
- Esurance 'DriveSafe' Targets Teen Driving
Marketing Daily, Tanya Gazdik - Friday, December 20, 2013
Esurance is unveiling a teen driver safety program that includes new technolo ...
- Allstate To Holiday Revelers: How To Avoid 'Mayhem'
Marketing Daily, Tanya Gazdik - Wednesday, December 18, 2013
Allstate's Holiday Home Decorator, developed with Leo Burnett, displays how your ho ...
- Social Media Marketing Upstages Display Marketing
Online Media Daily, Gavin O'Malley - Wednesday, December 18, 2013
Social media marketing continues to grow and mature -- and it's doi ...
- Appeals Court Slams 'Data-Pass' Marketing
Online Media Daily, Wendy Davis - Tuesday, December 17, 2013
A federal appellate court has ruled that consumers can proceed with ...
- Sailthru Raises Another $20 Million
Online Media Daily, Mark Walsh - Tuesday, December 17, 2013
Marketing technology firm Sailthru on Tuesday announced receiving $20 million in ...
- What Is The CMO's Role?
Online Spin, Cory Treffiletti - Wednesday, December 18, 2013
There are lots of CMOs in the world, and some do mo ...
- JetBlue Partners With The Ocean Foundation
Marketing Daily, Tanya Gazdik - Monday, December 16, 2013
JetBlue Airways is the first travel company to tie the health ...
- Court Dismisses Monster Energy Suit Against S.F.
Marketing Daily, Karlene Lukovitz - Tuesday, December 17, 2013
A federal judge has dismissed a lawsuit filed by Monster Beverage Cor ...
- TargetSpot, Radionomy Merge, Form Global Audio Ad Network
MediaDailyNews, Erik Sass - Monday, December 16, 2013
TargetSpot, which operates a digital radio ad network, has merged with Radionom ...
- Real-Time Marketers Walk Line Between Preparedness, Action
Real-Time Daily, Tyler Loechner - Tuesday, December 17, 2013
Altimeter Group released a report Tuesday titled "Real-Time Marketing: The Agility ...
- Taste Testers: What RTB Can Learn From RTM
RTBlog, Tyler Loechner - Tuesday, December 17, 2013
One of the more interesting topics raised in the real-time marketing repo ...
- Bissell Supports Animal Welfare Groups
Marketing Daily, Tanya Gazdik - Sunday, December 15, 2013
The Bissell Pet Foundation awarded more than $635,000 to 90 animal welfa ...
- Marketers Angry Over Gmail Changes, Claim They Impede Metrics
Online Media Daily, Gavin O'Malley - Friday, December 13, 2013
Although faring far better than Yahoo's current email strategy, Google is faci ...
- Capital One's Real-Time Marketing, Offline Sponsorship Combo Paying Off
Around the Net in Real-Time, Tyler Loechner - Friday, December 13, 2013
Warc has reported that Capital One's combination of real-time marketing and offli ...
- DaVinci Wines Debuts Facebook Promo
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2013
DaVinci Wines offered a unique twist this year on its interactive "Storytell ...
- Traditional Ad Supremacy Wanes, Marketers Give Greater Attention To Digital Ad Spend
Online Media Daily, Gavin O'Malley - Thursday, December 12, 2013
While traditional marketing is expected to keep its edge in 2014, n ...
- Marketo Gets Personal, Acquires Insightera
Real-Time Daily, Tyler Loechner - Friday, December 13, 2013
Digital marketing platform Marketo has announced it has signed a definitive agreeme ...
- RTM: Thinking Beyond the 30-Second Spot
Real-Time Daily, Kurt Abrahamson - Friday, December 13, 2013
Social media has fundamentally changed digital advertising, and heading into 2014, real-ti ...
- Everyone Is A Branding Expert
Truth In Advertising, Jon Bond - Friday, December 13, 2013
Social media has made marketing a basic life skill akin to learni ...
- WestJet Santa Video Goes Viral
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2013
WestJet's Santa brightens the day of some travelers in a video th ...
- Moet & Chandon Prepares New Year's Promotion
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2013
Moet & Chandon is launching marketing activities surrounding its billing as t ...
- Facebook Ad Partner Shift Raises $6 Million
Online Media Daily, Mark Walsh - Tuesday, December 10, 2013
Shift, a Facebook strategic Preferred Marketing Developer, has closed $6 million ...
- Automation Shy
RTBlog, Tyler Loechner - Wednesday, December 11, 2013
One of the most common pieces of advice a real-time marketer hea ...
- Adchemy Looks To Solve Keyword Overload
Online Media Daily, Laurie Sullivan - Tuesday, December 10, 2013
Adchemy continues to drive automation through software as a service tool. ...
- Marketers Boost Their Use of Video In Email Marketing, Social, And More
Video Insider, Daisy Whitney - Tuesday, December 10, 2013
While ad spending often attracts the lion's share of attention in onli ...