- Bissell Supports Animal Welfare Groups
Marketing Daily, Tanya Gazdik - Sunday, December 15, 2013
The Bissell Pet Foundation awarded more than $635,000 to 90 animal welfa ...
- Marketers Angry Over Gmail Changes, Claim They Impede Metrics
Online Media Daily, Gavin O'Malley - Friday, December 13, 2013
Although faring far better than Yahoo's current email strategy, Google is faci ...
- Capital One's Real-Time Marketing, Offline Sponsorship Combo Paying Off
Around the Net in Real-Time, Tyler Loechner - Friday, December 13, 2013
Warc has reported that Capital One's combination of real-time marketing and offli ...
- DaVinci Wines Debuts Facebook Promo
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2013
DaVinci Wines offered a unique twist this year on its interactive "Storytell ...
- Traditional Ad Supremacy Wanes, Marketers Give Greater Attention To Digital Ad Spend
Online Media Daily, Gavin O'Malley - Thursday, December 12, 2013
While traditional marketing is expected to keep its edge in 2014, n ...
- Marketo Gets Personal, Acquires Insightera
Real-Time Daily, Tyler Loechner - Friday, December 13, 2013
Digital marketing platform Marketo has announced it has signed a definitive agreeme ...
- RTM: Thinking Beyond the 30-Second Spot
Real-Time Daily, Kurt Abrahamson - Friday, December 13, 2013
Social media has fundamentally changed digital advertising, and heading into 2014, real-ti ...
- Everyone Is A Branding Expert
Truth In Advertising, Jon Bond - Friday, December 13, 2013
Social media has made marketing a basic life skill akin to learni ...
- WestJet Santa Video Goes Viral
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2013
WestJet's Santa brightens the day of some travelers in a video th ...
- Moet & Chandon Prepares New Year's Promotion
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2013
Moet & Chandon is launching marketing activities surrounding its billing as t ...
- Facebook Ad Partner Shift Raises $6 Million
Online Media Daily, Mark Walsh - Tuesday, December 10, 2013
Shift, a Facebook strategic Preferred Marketing Developer, has closed $6 million ...
- Automation Shy
RTBlog, Tyler Loechner - Wednesday, December 11, 2013
One of the most common pieces of advice a real-time marketer hea ...
- Adchemy Looks To Solve Keyword Overload
Online Media Daily, Laurie Sullivan - Tuesday, December 10, 2013
Adchemy continues to drive automation through software as a service tool. ...
- Marketers Boost Their Use of Video In Email Marketing, Social, And More
Video Insider, Daisy Whitney - Tuesday, December 10, 2013
While ad spending often attracts the lion's share of attention in onli ...
- A/B Testing 'Mission-Critical' For RTM
Around the Net in Real-Time, Tyler Loechner - Monday, December 9, 2013
Mashable has posted an article explaining how to optimize marketing in real-tim ...
- Kobe Bryant Goes Around The World For Airline
Marketing Daily, Tanya Gazdik - Monday, December 9, 2013
Turkish Airlines renews the rivalry between basketball star Kobe Bryant and socc ...
- Forrester: Retailers Need To Think Green
Marketing Daily, Tanya Gazdik - Friday, December 6, 2013
Consumer demand has finally put green retail on the main stage, accordi ...
- Seeing Beyond the Mobile Transaction
MobileShopTalk, Chuck Martin - Friday, December 6, 2013
Some retailers may be missing the grander picture around mobile commerce. T ...
- Sell Like A Woman
Truth In Advertising, Jon Bond - Friday, December 6, 2013
Not like a man. All those aggressive, militaristic terms are being replac ...
- Carl's Jr., Hardee's Sell Branded Boxer Shorts
Marketing Daily, Karlene Lukovitz - Wednesday, December 4, 2013
Sister CKE restaurant chains Carl's Jr. and Hardee's are selling limited-edition brand ...
- Flash Sales Lose Luster On Mobile
Online Media Daily, Mark Walsh - Wednesday, December 4, 2013
Coupons and text messages have trumped flash sales and daily deals ...
- Focus On The Consumer
Research Brief, Jack Loechner - Thursday, December 5, 2013
Data summarized by Brian Ferrario at Sociamantic, and presented in an infographi ...
- United Ups The Ante For Luxury Domestic
Marketing Daily, Tanya Gazdik - Tuesday, December 3, 2013
United Airlines claims to be the first and only airline to off ...
- Does Marketing Work?
Online Spin, Cory Treffiletti - Wednesday, December 4, 2013
I ask the above question to restate the obvious: Marketing influences billio ...
- ANA Study Highlights Perils Of Extended Payment Terms
MAD, Steve McClellan - Tuesday, December 3, 2013
The Association of National Advertisers has urged marketers to carefully consider extendi ...
- Enterprise Launches 'Plus Your Points' Promotion
Marketing Daily, Tanya Gazdik - Monday, December 2, 2013
Enterprise Rent-A-Car's loyalty program members can earn double points redeemable toward fr ...
- Tumblr Adds Second Mobile Ad Format
Online Media Daily, Mark Walsh - Monday, December 2, 2013
Tumblr on Monday introduced a new ad unit that will allow markete ...
- Verve Mobile Debuts Cross-Device Targeting
Online Media Daily, Mark Walsh - Tuesday, December 3, 2013
Having the ability to reach the same consumer across various platforms h ...
- If You're Not An Agile Marketer, You're A Dead Marketer
Online Spin, Max Kalehoff - Tuesday, December 3, 2013
What will make you successful in 2014 and beyond? Presuming digital continu ...
- Ron Burgundy Does the News, For Real, in Bismarck, ND
Around the Net in Video, P.J. Bednarski - Monday, December 2, 2013
Ron Burgundy, famous anchorman, co-anchored the Saturday evening news at the C ...