- Edward Jones Shows Commitment To 'Extra Mile'
Marketing Daily, Tanya Gazdik - Tuesday, January 7, 2014
A campaign from Edward Jones focuses on the financial service company's commitme ...
- Agency Picks 2013's Most Influential Ad Headlines
Marketing Daily, Tanya Gazdik - Monday, January 6, 2014
A panel of advertising/marketing business executives, media influencers and analysts weigh ...
- Paul Edwards, Chevrolet's New VP Marketing
Raw, Karl Greenberg - Tuesday, January 7, 2014
Chevrolet has tapped GM global marketing executive Paul Edwards to be Chevrolet ...
- Marketers' Budgets Up, But Cite Inability to Leverage Data
Research Brief, Jack Loechner - Tuesday, January 7, 2014
According to StrongView's "2014 Marketing Trends Survey," marketers plan to increase the ...
- Got A Light? Three Brands, Three Strategies For Selling E-Cigs
MAD, Larissa Faw - Friday, January 3, 2014
Njoy, Vuse and Blu are all bulking up their ad-marketing efforts ...
- Jillian Michaels Partners With Curves
Marketing Daily, Tanya Gazdik - Sunday, January 5, 2014
Curves International, Inc. has teamed up with "Biggest Loser" trainer Jillian Michae ...
- United Offers Ad-Themed Collectible Tins
Marketing Daily, Tanya Gazdik - Friday, January 3, 2014
United Airlines is giving away special edition amenity kits featuring the airline ...
- Media, Marketing M&As Rise, Publicis/Omnicom Merger Top Deal
MediaDailyNews, Laurie Sullivan - Thursday, January 2, 2014
Companies in media, information, marketing and related technology sectors spent $88.6 billi ...
- People Pattern Adds $4.5M, Enlarges Platform
Real-Time Daily, Gavin O'Malley - Thursday, January 2, 2014
Trying to get a leg up on other targeted marketing start-ups, Peop ...
- ABC Will Only Give Hulu Plus Users Quick Access to Prime Time Fare
Around the Net in Video, P.J. Bednarski - Thursday, January 2, 2014
ABC will make it tougher for cord cutters to see past episod ...
- George Liggett Joins WPP Healthcare Agency As CFO
MAD, Steve McClellan - Thursday, January 2, 2014
His appointment marks a return to the WPP fold where he previous ...
- Customer Service Expectation Carries Across Industries
Marketing Daily, Tanya Gazdik - Thursday, January 2, 2014
Customers who've had a great customer experience elsewhere will bring the sa ...
- MasterCard Brings #PricelessNewYear To Times Square
Marketing Daily, Tanya Gazdik - Sunday, December 29, 2013
MasterCard is launching its largest digital and social campaign ever, focused ...
- Houlihan's Helps Re-Home Horrendous Gifts
Marketing Daily, Tanya Gazdik - Thursday, December 26, 2013
Let's be honest. Some holiday gifts are just ho-ho-rrendous. Houlihan's Restaurants ...
- Pinot's Palette Partners With 'Cougar Town'
Marketing Daily, Tanya Gazdik - Wednesday, December 25, 2013
Pinot's Palette is partnering with TBS for the fifth season of t ...
- Retailers Nail Shipping For Holiday Success
Marketing Daily, Tanya Gazdik - Tuesday, December 24, 2013
Zappos, Barneys New York and Net-A-Porter are among the top companies f ...
- New Years' Marketing Resolutions
Research Brief, Jack Loechner - Tuesday, December 24, 2013
Apple, Lexus and Amazon.com have transcended prices and features to create compelli ...
- Justine Sacco Saga Led To No-no Real-Time Marketing Effort By Gogo
Around the Net in Real-Time, Tyler Loechner - Monday, December 23, 2013
In-flight Internet provider Gogo is the latest company to try wedging itse ...
- All Nippon Airways Launches Campaign
Marketing Daily, Tanya Gazdik - Sunday, December 22, 2013
Japanese airline All Nippon Airways is launching its first global marketing campai ...
- Esurance 'DriveSafe' Targets Teen Driving
Marketing Daily, Tanya Gazdik - Friday, December 20, 2013
Esurance is unveiling a teen driver safety program that includes new technolo ...
- Allstate To Holiday Revelers: How To Avoid 'Mayhem'
Marketing Daily, Tanya Gazdik - Wednesday, December 18, 2013
Allstate's Holiday Home Decorator, developed with Leo Burnett, displays how your ho ...
- Social Media Marketing Upstages Display Marketing
Online Media Daily, Gavin O'Malley - Wednesday, December 18, 2013
Social media marketing continues to grow and mature -- and it's doi ...
- Appeals Court Slams 'Data-Pass' Marketing
Online Media Daily, Wendy Davis - Tuesday, December 17, 2013
A federal appellate court has ruled that consumers can proceed with ...
- Sailthru Raises Another $20 Million
Online Media Daily, Mark Walsh - Tuesday, December 17, 2013
Marketing technology firm Sailthru on Tuesday announced receiving $20 million in ...
- What Is The CMO's Role?
Online Spin, Cory Treffiletti - Wednesday, December 18, 2013
There are lots of CMOs in the world, and some do mo ...
- JetBlue Partners With The Ocean Foundation
Marketing Daily, Tanya Gazdik - Monday, December 16, 2013
JetBlue Airways is the first travel company to tie the health ...
- Court Dismisses Monster Energy Suit Against S.F.
Marketing Daily, Karlene Lukovitz - Tuesday, December 17, 2013
A federal judge has dismissed a lawsuit filed by Monster Beverage Cor ...
- TargetSpot, Radionomy Merge, Form Global Audio Ad Network
MediaDailyNews, Erik Sass - Monday, December 16, 2013
TargetSpot, which operates a digital radio ad network, has merged with Radionom ...
- Real-Time Marketers Walk Line Between Preparedness, Action
Real-Time Daily, Tyler Loechner - Tuesday, December 17, 2013
Altimeter Group released a report Tuesday titled "Real-Time Marketing: The Agility ...
- Taste Testers: What RTB Can Learn From RTM
RTBlog, Tyler Loechner - Tuesday, December 17, 2013
One of the more interesting topics raised in the real-time marketing repo ...