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Oracle Buys BlueKai For $400M

Oracle has bought digital marketing data veteran BlueKai for a reported $400 million. “This deal adds to Oracle's growing arsenal of acquired companies that sell technology to chief marketing officers,” Business Insider reports. “Marketing tech is shaping up to be the next big trend in enterprise tech spending, and Oracle CEO Larry Ellison wants to dominate it.” According Crunchbase, BlueKai has raised about $42 million in venture capital.

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