- Hyper-Collaboration
MAD, Adam Owett - Tuesday, October 22, 2013
Or, How The Music Business Taught Me That The Art Director/Copywriter Mod ...
- Harley-Davidson, Apple, Avon, Amazon Tops In WOM
Marketing Daily, Tanya Gazdik - Monday, October 21, 2013
"Word of mouth ... is a key part of understanding customer satisfacti ...
- Adland Execs Love Competition!
Mediapsssst, Richard Whitman - Tuesday, October 22, 2013
Or so they say every time a new competitor pops up. They' ...
- mobileStorm Provides Mobile Services for SK+G Roster
Online Media Daily, Fern Siegel - Monday, October 21, 2013
mobileStorm, a communication service provider, entered into a strategic partnership with L ...
- Phones, Computers Combine For Security Stories
Marketing Daily, Aaron Baar - Sunday, October 20, 2013
"Very few people use mobile security," Dave Loew, executive vice president a ...
- Organic Spread Nocciolata Goes Nuts In NYC
Marketing Daily, Karlene Lukovitz - Sunday, October 20, 2013
Manhattan residents are seeing giant squirrels on the streets --and it's n ...
- CE Shoppers Are Showroomers
Marketing Daily, Aaron Baar - Friday, October 18, 2013
Retailers looking to capture more of the consumer electronics market would ...
- Toyota Sponsors Environmental Media Awards
Marketing Daily, Karl Greenberg - Friday, October 18, 2013
Toyota Motor Sales is sponsoring the 23rd annual Environmental Media Awards ...
- Marketers Prepare For Shortened Holiday Shopping Season
Online Media Daily, Laurie Sullivan - Friday, October 18, 2013
This year marketers face a shorter holiday season. Hanukkah begins at sundo ...
- Feminism: Unpopular Because Of Bad Marketing?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 18, 2013
Apparently feminism has a branding problem. In September, VITAMIN W launched ...
- 7-Eleven Hits The Bottle
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 18, 2013
7-Eleven is expanding its wine offering by selling ultra-premium wines for $2 ...
- BK Names Schwan CMO
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 18, 2013
Burger King Worldwide Inc. has named Axel Schwan executive vice president a ...
- Chevy Hopes To Make Camaro Z28 Halo
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 18, 2013
Chevrolet took one of the new Camaro Z28 high performance cars ...
- Israel Shifts To Brand Marketing Around Relationship Building
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 18, 2013
For 60 years, Israel told its story mostly by talking about t ...
- "Paid Love" Is A Good Thing
MAD, George Potts - Friday, October 18, 2013
Despite what many marketers believe, intrinsic motivation isn't enough for influencer progr ...
- Subway's Ads Ranked Highest Among Restaurants
Marketing Daily, Karlene Lukovitz - Thursday, October 17, 2013
Subway, Olive Garden and Sonic Drive-In are ranked highest by consumers wh ...
- Nissan Genetic (Passion) Engineering For Versa Note
Marketing Daily, Karl Greenberg - Thursday, October 17, 2013
Nissan is continuing its campaign for the Versa Note compact with ...
- Same Phones, Different Carriers, Varied Satisfaction
Marketing Daily, Aaron Baar - Thursday, October 17, 2013
Consumers who have the same smartphone but are using different wireless carrie ...
- Customers Are Real Energy Monsters, Says PECO
Marketing Daily, Aaron Baar - Thursday, October 17, 2013
Having previously characterized aging or inefficient appliances as energy-wasting monsters, Philadelphia pow ...
- Study: Younger Consumers Favor High Tech In Cars
Marketing Daily, Karl Greenberg - Thursday, October 17, 2013
Older consumers may have the cash for more sophisticated technology, but young ...
- Eat Whole Or Tooth-Scrape Interior Creme First: Addiction Either Way
MediaDailyNews, George Simpson - Friday, October 18, 2013
A scientific study out of Connecticut College says that Oreos can ...
- Negative News Cycles Decrease Competition In Exchange-Based Marketplace
Real-Time Daily, Tyler Loechner - Friday, October 18, 2013
The number of advertisers competing in the exchange-based marketplace drops significantly wh ...
- Analysts: Mickey D's In Trouble
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 17, 2013
A pair of surveys suggest McDonald's has big trouble. Goldman Sachs' surv ...
- In Cinci, Catered By .... Chipotle
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 17, 2013
Chipotle Mexican Grill has launched catering service in Cincinnati for between ...
- Butterfinger Battles Reese's
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 17, 2013
Nestle is rolling out a product to compete with Reese's Peanut Butt ...
- Books Are Back In A Big Way
Engage:Teens, Melanie Shreffler - Thursday, October 17, 2013
The vast majority of 16- to 17-year-olds (86%) have read books ...
- Forrester Offers Seven Steps to Better Marketing
Marketing Daily, Tanya Gazdik - Thursday, October 17, 2013
The key to the marketer's success is to focus on the nee ...
- Brand Networks Buys Optimal For $35 Million
Online Media Daily, Mark Walsh - Wednesday, October 16, 2013
Consolidation continues in the social-media marketing space with Brand Networks acquiring Optim ...
- Real Time Marketing Is Bull
Online Spin, Joseph Jaffe - Thursday, October 17, 2013
I think the ability to react or "proact" in real time ...
- Targeting Inception: Targeting The Targeters (And Retargeting Them Too)
RTBlog, Tyler Loechner - Thursday, October 17, 2013
"It's about reaching the right person at the right time with t ...