- Subway Promotes UK Marketer To Top European Role
Around the Net In OMD Europe, Tanya Gazdik - Monday, September 16, 2013
Subway has promoted its UK and Ireland marketing chief Manaaz Akhtar ...
- Europe Sees Slight Improvement In Marketing Budgets
Around the Net In OMD Europe, Tanya Gazdik - Monday, September 16, 2013
Marketing budgets in August have seen a slight improvement month-on-month, Warc h ...
- Questions About Online Engagement May Be The Big Sleeper Topic
Around the Net in Video, P.J. Bednarski - Monday, September 16, 2013
Online advertisers always swant proof that the ads they pay for a ...
- Little Big Blue, Come Blow Your Horn
Garfield at Large, Bob Garfield - Monday, September 16, 2013
Eisenhower led the Allies to victory in World War II, so peop ...
- Enterprise National Campaign Has Mobility Message
Marketing Daily, Karl Greenberg - Saturday, September 14, 2013
The division of Enterprise Holdings, which also owns Alamo and National brand ...
- Absolut Launches Global 'Transform Today' Campaign
Marketing Daily, Karlene Lukovitz - Saturday, September 14, 2013
Absolut Vodka's just-launched global campaign offers new creative and media twists ...
- Bottled Waters Back First Lady's 'Drink Up' Campaign
Marketing Daily, Karlene Lukovitz - Saturday, September 14, 2013
The American Beverage Association (ABA) and major bottled water and water filteri ...
- Nike, Burberry Among Rising Fashion Brands
Marketing Daily, Laurie Petersen - Sunday, September 15, 2013
"What we're seeing is a greater mix of luxury and leisure th ...
- Citi Hypes Double Points In New Work
Marketing Daily, Aaron Baar - Saturday, September 14, 2013
Citi posits that even making a tween girl's concert fantasies come tr ...
- Florida Looks To Fall For Tourism
Marketing Daily, Karl Greenberg - Saturday, September 14, 2013
Florida's official tourism marketing arm, Visit Florida, is launching a fall bra ...
- New Chevy Suburban, Tahoe SUVs Debut
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
There's still a solid, consistent market for traditional body-on-frame truck-like SUVs, bo ...
- Consumers Not Sold On Wearable Tech
Marketing Daily, Aaron Baar - Thursday, September 12, 2013
Consumers are not lacking in awareness when it comes to Google Gla ...
- Levi's Invites Us To 'Make Our Mark'
Marketing Daily, Laurie Petersen - Thursday, September 12, 2013
The Station to Station train carrying artist Doug Aitken has left ...
- CBS, Yogurtland Create Creamy Promo
Marketing Daily, Wayne Friedman - Friday, September 13, 2013
CBS has struck a fall in-store retail marketing deal with Yogurtland f ...
- Mondelez Partners With Twitter On Real-Time Capabilities
Marketing Daily, Karlene Lukovitz - Thursday, September 12, 2013
Mondelez International has signed a global partnership with Twitter to deliver real-ti ...
- CMOs See Traditional Media Ad Spend Falling
MediaDailyNews, Wayne Friedman - Thursday, September 12, 2013
Spending on traditional advertising -- meaning media advertising that does not u ...
- Report:Sustainability A Big So What For U.S. Consumers
MAD, Steve McClellan - Wednesday, September 11, 2013
The study from The Big Picture blames government and business for faili ...
- Aetna Takes A Stand For Health Cost Reform
Marketing Daily, Laurie Petersen - Wednesday, September 11, 2013
Aetna has taken the next step in its $50 million campaign f ...
- Q&A: AT&T Executive Director of Diversity Marketing Laura Hernandez
Marketing Daily, Aaron Baar - Thursday, September 12, 2013
As a technology company, AT&T knows it must appeal to American you ...
- Clean Diesel Tracking Well As Makers Raise Stakes
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
Is clean diesel coming to the U.S.? Well it's already here ...
- Kellogg Promotions Offer Free Kids' Books
Marketing Daily, Karlene Lukovitz - Thursday, September 12, 2013
Frosted Mini-Wheats and other Kellogg's brands have teamed with Scholastic on n ...
- Zippo Partners With Concert App
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
Zippo has made itself the lighter of rock concerts. The company th ...
- Agencies and Marketers Find Common Ground
Research Brief, Jack Loechner - Thursday, September 12, 2013
According to the 2013 RSW/US agency-marketer business report, regarding issues related ...
- Trusted Choice Puts Its Trust In MARC for Ad-Marketing Chores
MAD, Steve McClellan - Tuesday, September 10, 2013
The coalition of independent insurance agents selected the Pittsburgh-based shop after ...
- PetSmart Rides On Tails Of Humanization
Marketing Daily, Laurie Petersen - Tuesday, September 10, 2013
It's not just humans who are eating better foods these days. The ...
- Lexus Races Real IS Hybrid On Virtual Track
Marketing Daily, Karl Greenberg - Tuesday, September 10, 2013
A mashup of video game, online promotion and Formula racing is t ...
- Dunkin', Trident Air First Vine-Created TV Ads
Marketing Daily, Karlene Lukovitz - Tuesday, September 10, 2013
Dunkin' Donuts and Trident Gum vied Monday to be the first bran ...
- People's United Glides Through Lives
Marketing Daily, Aaron Baar - Tuesday, September 10, 2013
Just because a bank is small doesn't mean it can't handle t ...
- Volkswagen Conquests New Character
Marketing Daily, Karl Greenberg - Tuesday, September 10, 2013
Volkswagen has a kind of new superhero, kind of, in the ve ...
- Zoom Names Link Senior EVP, Sales/Marketing
MediaDailyNews, Erik Sass - Wednesday, September 11, 2013
Tom Link has been named senior executive vice president for sales a ...