- Nielsen: Marketers Increase Global Ad Spend
Marketing Daily, Tanya Gazdik - Tuesday, October 15, 2013
Marketers continue to gradually increase their global ad spending, as expenditures gr ...
- Palmieri Named MMA Global Chair
Online Media Daily, Mark Walsh - Monday, October 14, 2013
The Mobile Marketing Association announced Millennial Media CEO Paul Palmieri was appoint ...
- DMA Says Data-Driven Marketing Boosts Economy
Online Media Daily, Wendy Davis - Monday, October 14, 2013
Restricting companies' ability to use data about consumers for marketing purposes cou ...
- JetBlue Offers Family Mileage Pooling
Marketing Daily, Tanya Gazdik - Monday, October 14, 2013
JetBlue Airways is enhancing its TrueBlue loyalty program with a new conce ...
- Direct Banking Gains Popularity
Marketing Daily, Tanya Gazdik - Friday, October 11, 2013
Twenty percent of checking and savings direct mail in the first eig ...
- A&E Networks Pitch 'Original' Tag, Tout Prime-Time Shows
MediaDailyNews, Wayne Friedman - Wednesday, October 9, 2013
A&E Networks is revamping its on-air marketing image under the theme " ...
- Magazine Ad Pages Drop, Tablet Ads Grow
MediaDailyNews, Erik Sass - Wednesday, October 9, 2013
Consumer magazines suffered continuing print advertising declines in the third quarter ...
- Walgreens Launches Financial Services Products
Marketing Daily, Tanya Gazdik - Tuesday, October 8, 2013
The program will be rolled out in phases over the coming month ...
- Sorrell: 'Brand America' Screwing Up Big Time
MAD, Steve McClellan - Tuesday, October 8, 2013
In his latest warning about U.S. political brinkmanship over budgets, the W ...
- AAA, Best Western, Solicit Pet Travel Photos
Marketing Daily, Tanya Gazdik - Tuesday, October 8, 2013
AAA is soliciting pet travel pictures for its annual Petbook. Best Weste ...
- Consumer Brand Loyalty Investments Rising
Online Media Daily, Laurie Sullivan - Monday, October 7, 2013
More than 50% of marketers that took place in a Forrester Resear ...
- Offering Vision To The Blind
Garfield at Large, Bob Garfield - Monday, October 7, 2013
What if the received wisdom about how to produce and sell a ...
- CMOs Still Struggling With Big Data, Social
Marketing Daily, Tanya Gazdik - Monday, October 7, 2013
Top marketers feel even less prepared to cope with Big Data th ...
- United Airlines Focuses On Comfort
Marketing Daily, Tanya Gazdik - Thursday, October 3, 2013
United Airlines has unveiled a signature seat design focused on customer comfo ...
- Mindshare Technologies Taps New CMO
Marketing Daily, Aaron Baar - Thursday, October 3, 2013
Customer feedback management company Mindshare Technologies has named Kristi Knight its n ...
- The Right Kind Of Real-Time Marketing
Online Spin, Kaila Colbin - Friday, October 4, 2013
Last week, we spoke about the Federal Reserve and the challenges th ...
- Consumers To Brands: Pay Attention To Us
MAD, Steve McClellan - Thursday, October 3, 2013
New study finds that a majority of consumers feel marketers could ...
- United Concordia Uses Social For Education
Marketing Daily, Tanya Gazdik - Wednesday, October 2, 2013
National dental insurance provider United Concordia is launching a cause marketing campai ...
- Facebook's Intent Focus Gives Search Marketers Hope For Social Targeting
Online Media Daily, Laurie Sullivan - Wednesday, October 2, 2013
A series of recent Facebook changes related to Graph Search, status updat ...
- Dinosaurs And Prophets
Online Spin, Joseph Jaffe - Thursday, October 3, 2013
I had the pleasure of beginning my marketing career pre-Internet. Well, ...
- Marriott, Fairfield Inn Tops In Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, October 2, 2013
Two Marriott brands lead in hotel satisfaction, according to the American Custom ...
- Facebook and Twitter Federal Accounts Go Silent; Web Sites Shut Down
Online Media Daily, Laurie Sullivan - Tuesday, October 1, 2013
Federal Facebook and Twitter accounts turned off Tuesday morning, and Web sit ...
- Lawenda Named Facebook U.S. Sales Head
Online Media Daily, Mark Walsh - Tuesday, October 1, 2013
Facebook on Tuesday announced hiring David Lawenda as vice president, global sale ...
- Social Ups TV, Marketers Benefit From Dual-Screen Approach
MediaDailyNews, Kyle Lacy - Tuesday, October 1, 2013
The dual screen phenomenon - integrating mobile and social media into t ...
- Ah, Cannes In Autumn, So Lovely
Mediapsssst, Richard Whitman - Tuesday, October 1, 2013
Adlanders are excited about upcoming junket, er, important programming festival there. ...
- CMOs: Buy Your CIOs Lunch; Make It A Regular Date
MAD, David Norton - Monday, September 30, 2013
According to a recent survey as a CMO you're probably not spendi ...
- Sam Adams Tops In Brand Rankings
Marketing Daily, Tanya Gazdik - Sunday, September 29, 2013
American craft and global-based brands dominate both the top five overall consum ...
- Is Marketing Research Dead?
Marketing Daily, Allen DeCotiis - Friday, September 27, 2013
How do research and marketing professionals recapture the growth of our industr ...
- Allstate Intros 'Mayhem' To Twitter, Instagram, Vine
Marketing Daily, Tanya Gazdik - Friday, September 27, 2013
Allstate is dropping Mayhem all over Twitter via @Mayhem. Built on spontaneo ...
- Flo Sits Out Progressive Brand Spot
Marketing Daily, Tanya Gazdik - Wednesday, September 25, 2013
Progressive has launched a new brand extension that's unlike anything consumers ha ...