- Mazda Consumers Get Keys To Company
Marketing Daily, Karl Greenberg - Monday, September 9, 2013
Mazda will be featured on a new show for the OprahWinfrey Netwo ...
- Macy's Takes An Active Interest In Workout Clothes
Marketing Daily, Laurie Petersen - Monday, September 9, 2013
As Macy's marches on in its quest for Millennial domination, activewear ...
- Patron Launches 'Simply Perfect' TV Spots
Marketing Daily, Karlene Lukovitz - Monday, September 9, 2013
Patron Tequila is debuting a new series of TV ads as pa ...
- Visa Plans To Make Fans' Dreams Come True
Marketing Daily, Aaron Baar - Monday, September 9, 2013
In its 18th year of partnering with the National Football League ...
- Automotive Shoppers Are Mobile Shoppers
Marketing Daily, Karl Greenberg - Monday, September 9, 2013
Auto shoppers are using computers and mobile devices -- both smartphones a ...
- 10 Reasons Why Introverts Make Brilliant Marketers
Online Spin, Max Kalehoff - Tuesday, September 10, 2013
Several articles on introversion recently found me - serendipity, I suppose. ...
- Trapit Unveils Content Marketing Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 10, 2013
Trapit today announced the launch of a content marketing platform dubbed t ...
- Supercharge Your Point-Of-Sale Program
Marketing: Causes, David Hessekiel - Monday, September 9, 2013
Half of all donors have given money at a retail store's checko ...
- Google, Facebook Top Smartphone Properties
Online Media Daily, Mark Walsh - Friday, September 6, 2013
New comScore research underscores how Google and Facebook are dominating content u ...
- Marketers Struggle With Tracking Customers Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, September 6, 2013
The benefits of tracking customers across various channels are many, and inclu ...
- Movie Marketing: Content Is Critical
MAD, Jeffrey K. Rohrs - Friday, September 6, 2013
Leverage your product's strengths and provide content that your target audience c ...
- Bud Light Kicks Off NFL Effort
Marketing Daily, Tanya Gazdik - Thursday, September 5, 2013
Bud Light, the official beer sponsor of the National Football League, ...
- ANA: Agencies Are Being Disintermediated By In-House Shops
MAD, Steve McClellan - Thursday, September 5, 2013
Lack of value, internal expertise and a challenging economic environment are cit ...
- Northwestern Mutual Launches Heroes For A Cure
Marketing Daily, Tanya Gazdik - Thursday, September 5, 2013
Northwestern Mutual is giving consumers the chance to honor childhood cancer researche ...
- HootSuite, Nextgate Team To Protect Marketers From Hackers, Spam
Online Media Daily, Gavin O'Malley - Thursday, September 5, 2013
Social media marketers are facing increasingly stringent compliance and policy management requirement ...
- Former OMD Chief Alan Cohen Is Hungry For More, Will Use Giant Spoon
MAD, Steve McClellan - Tuesday, September 3, 2013
As OMD CEO, Alan Cohen shepherded a number of new start-ups f ...
- Chem-Dry Partners With Breast Cancer Foundation
Marketing Daily, Tanya Gazdik - Tuesday, September 3, 2013
Chem-Dry, a worldwide carpet and upholstery cleaning service, is partnering with t ...
- Organic Personal Care Market Growing
Marketing Daily, Tanya Gazdik - Tuesday, September 3, 2013
Rising concerns for health safety, increasing green consciousness and growing consumer awarene ...
- Average Tablet CPC Moves Closer To Desktop
Online Media Daily, Laurie Sullivan - Friday, August 30, 2013
The average cost per click for paid-search campaigns running on tablets shou ...
- Monterey County Announces New Branding Effort
Marketing Daily, Tanya Gazdik - Thursday, August 29, 2013
The Monterey County Convention and Visitors Bureau unveiled a new brand campai ...
- The Case For Small Data
MAD, Claudia Caplan - Thursday, August 29, 2013
Right now, Big Data is, well, big. But we shouldn't lose sig ...
- Purina One Invites Food Bowl Creativity
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2013
Purina One is calling on cat lovers to create and share do-it-yourse ...
- App Marketing Costs Rise 20% In July
Online Media Daily, Mark Walsh - Thursday, August 29, 2013
Mobile app marketing costs jumped 20% to $1.80 per loyal user ...
- Denny's Omelette Promo Helps No Kid Hungry Cause
Raw, Karlene Lukovitz - Thursday, August 29, 2013
Denny's is supporting Share Our Strength's "No Kid Hungry" program as pa ...
- Courtyard by Marriott Caters To NFL Fans
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2013
Courtyard by Marriott is kicking off its third year as the offici ...
- CMOs, CIOs Disconnect On IT Issues, Impacting Company Success
Online Media Daily, Laurie Sullivan - Tuesday, August 27, 2013
CMOs and CIOs don't see eye-to-eye on IT priorities, creating obstacles acro ...
- Electronic Arts COO Says Every Video Game Must Now Have An Online Component
Around the Net in Video, P.J. Bednarski - Tuesday, August 27, 2013
Electronic Arts COO Peter Moore states it plainly: Speaking to
Engadget ... - American Express Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Sunday, August 25, 2013
American Express ranks highest in credit card customer satisfaction for a seven ...
- Report: Marketer Confidence Level Grows; Budgets Not So Much
MAD, Steve McClellan - Friday, August 23, 2013
New research from the World Advertising Research Center shows that the confiden ...
- Small Businesses Blame Bad Marketing For Not Addressing Critical Needs
Online Media Daily, Gavin O'Malley - Thursday, August 22, 2013
Nationwide, small businesses are struggling, and many are blaming bad marketing f ...