Omaha! Omaha! How Bud Light Accidentally Caught A Touchdown From Peyton Manning

For the second year in a row, the NFL Playoffs have provided a hotbed of real-time marketing opportunities.

The first win of the day came from the unlikeliest of places, which is to say it was actually a place -- Omaha, Nebraska. The purported “official tourism" Twitter page for the city, @VisitOmaha, took advantage of the fact that NFL quarterbacks -- in this case, Peyton Manning -- frequently yell “Omaha!” before snapping the ball.

Thanks to the way today’s sound technology picks up pre-snap calls, people spend the better part of three hours hearing quarterbacks yell “Omaha!” every Sunday. Today was no different, so Omaha took to the tweets:



The tweet has already generated thousands of retweets. Critics will rightfully point out that retweets don’t equal cash, but that doesn’t mean the publicity hurts. It will be interesting to see how much, if any, extra attention Omaha, Nebraska gets in the coming weeks.

At the end of the game, the Denver quarterback provided another brand with some real-time marketing fodder.

Bud Light hasn’t done much to capitalize on this (yet), but the majority of the work was done for them.

The beer company also retweeted the tweet from @BobGlauber.

Peyton Manning has had a lengthy and successful career as a quarterback, and his acting game hasn’t disappointed either. So the question is: do travel agencies and Omaha, Nebraska have a new spokesperson? Does Omaha Steaks? Does Bud Light?

If Manning signs as a spokesperson for either as a direct result of what transpired today, it would legitimize “real-time marketing” via Twitter -- something many in the ad industry have scoffed at as overrated, or even meaningless, when it comes to monetary value.

"Peyton Manning" image from Shutterstock.

5 comments about "Omaha! Omaha! How Bud Light Accidentally Caught A Touchdown From Peyton Manning".
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  1. Tyler Loechner from MediaPost, January 13, 2014 at 11:28 a.m.

    Update: Late last night Bud Light's account, @budlight, posted a short Vine video on Twitter and promoted it to take advantage of Manning's comments.

  2. David Carlick from Carlick, January 13, 2014 at 11:36 a.m.

    We could well find him calling 'Amazon! Amazon!' in a remake of the famous Pope 'daily chicken' ad joke.

  3. Charles Mason from Charles Mason Inc, January 13, 2014 at 12:04 p.m.

    Please correct the statement, "@VisitOmaha, took advantage of the fact that NFL quarterbackS" It is only ONE quarterback (Payton Manning) that is saying Omaha. My friend whom doesn't watch football read the article and said, "Oh, all quarterbackS say, OmahaOmaha!?" We agree with Mr. Dixon, Mr. Manning needs to say, Coors Light!!

  4. Tyler Loechner from MediaPost, January 13, 2014 at 12:13 p.m.

    Hey Charles -- thanks for the comment. Actually, numerous quarterbacks say "Omaha" before snapping the ball, Peyton Manning included. His brother Eli is another that says "Omaha." Tom Brady used to say "Omaha" before snapping the ball, but now he says "Alpha"

  5. Gordon Vasquez from, January 13, 2014 at 1:11 p.m.

    I will FIND that soundbite and TWEET it first this weekend from SUNDANCE

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