- Mondelez Partners With Twitter On Real-Time Capabilities
Marketing Daily, Karlene Lukovitz - Thursday, September 12, 2013
Mondelez International has signed a global partnership with Twitter to deliver real-ti ...
- CMOs See Traditional Media Ad Spend Falling
MediaDailyNews, Wayne Friedman - Thursday, September 12, 2013
Spending on traditional advertising -- meaning media advertising that does not u ...
- Report:Sustainability A Big So What For U.S. Consumers
MAD, Steve McClellan - Wednesday, September 11, 2013
The study from The Big Picture blames government and business for faili ...
- Aetna Takes A Stand For Health Cost Reform
Marketing Daily, Laurie Petersen - Wednesday, September 11, 2013
Aetna has taken the next step in its $50 million campaign f ...
- Q&A: AT&T Executive Director of Diversity Marketing Laura Hernandez
Marketing Daily, Aaron Baar - Thursday, September 12, 2013
As a technology company, AT&T knows it must appeal to American you ...
- Clean Diesel Tracking Well As Makers Raise Stakes
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
Is clean diesel coming to the U.S.? Well it's already here ...
- Kellogg Promotions Offer Free Kids' Books
Marketing Daily, Karlene Lukovitz - Thursday, September 12, 2013
Frosted Mini-Wheats and other Kellogg's brands have teamed with Scholastic on n ...
- Zippo Partners With Concert App
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
Zippo has made itself the lighter of rock concerts. The company th ...
- Agencies and Marketers Find Common Ground
Research Brief, Jack Loechner - Thursday, September 12, 2013
According to the 2013 RSW/US agency-marketer business report, regarding issues related ...
- Trusted Choice Puts Its Trust In MARC for Ad-Marketing Chores
MAD, Steve McClellan - Tuesday, September 10, 2013
The coalition of independent insurance agents selected the Pittsburgh-based shop after ...
- PetSmart Rides On Tails Of Humanization
Marketing Daily, Laurie Petersen - Tuesday, September 10, 2013
It's not just humans who are eating better foods these days. The ...
- Lexus Races Real IS Hybrid On Virtual Track
Marketing Daily, Karl Greenberg - Tuesday, September 10, 2013
A mashup of video game, online promotion and Formula racing is t ...
- Dunkin', Trident Air First Vine-Created TV Ads
Marketing Daily, Karlene Lukovitz - Tuesday, September 10, 2013
Dunkin' Donuts and Trident Gum vied Monday to be the first bran ...
- People's United Glides Through Lives
Marketing Daily, Aaron Baar - Tuesday, September 10, 2013
Just because a bank is small doesn't mean it can't handle t ...
- Volkswagen Conquests New Character
Marketing Daily, Karl Greenberg - Tuesday, September 10, 2013
Volkswagen has a kind of new superhero, kind of, in the ve ...
- Zoom Names Link Senior EVP, Sales/Marketing
MediaDailyNews, Erik Sass - Wednesday, September 11, 2013
Tom Link has been named senior executive vice president for sales a ...
- Mazda Consumers Get Keys To Company
Marketing Daily, Karl Greenberg - Monday, September 9, 2013
Mazda will be featured on a new show for the OprahWinfrey Netwo ...
- Macy's Takes An Active Interest In Workout Clothes
Marketing Daily, Laurie Petersen - Monday, September 9, 2013
As Macy's marches on in its quest for Millennial domination, activewear ...
- Patron Launches 'Simply Perfect' TV Spots
Marketing Daily, Karlene Lukovitz - Monday, September 9, 2013
Patron Tequila is debuting a new series of TV ads as pa ...
- Visa Plans To Make Fans' Dreams Come True
Marketing Daily, Aaron Baar - Monday, September 9, 2013
In its 18th year of partnering with the National Football League ...
- Automotive Shoppers Are Mobile Shoppers
Marketing Daily, Karl Greenberg - Monday, September 9, 2013
Auto shoppers are using computers and mobile devices -- both smartphones a ...
- 10 Reasons Why Introverts Make Brilliant Marketers
Online Spin, Max Kalehoff - Tuesday, September 10, 2013
Several articles on introversion recently found me - serendipity, I suppose. ...
- Trapit Unveils Content Marketing Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 10, 2013
Trapit today announced the launch of a content marketing platform dubbed t ...
- Supercharge Your Point-Of-Sale Program
Marketing: Causes, David Hessekiel - Monday, September 9, 2013
Half of all donors have given money at a retail store's checko ...
- Google, Facebook Top Smartphone Properties
Online Media Daily, Mark Walsh - Friday, September 6, 2013
New comScore research underscores how Google and Facebook are dominating content u ...
- Marketers Struggle With Tracking Customers Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, September 6, 2013
The benefits of tracking customers across various channels are many, and inclu ...
- Movie Marketing: Content Is Critical
MAD, Jeffrey K. Rohrs - Friday, September 6, 2013
Leverage your product's strengths and provide content that your target audience c ...
- Bud Light Kicks Off NFL Effort
Marketing Daily, Tanya Gazdik - Thursday, September 5, 2013
Bud Light, the official beer sponsor of the National Football League, ...
- ANA: Agencies Are Being Disintermediated By In-House Shops
MAD, Steve McClellan - Thursday, September 5, 2013
Lack of value, internal expertise and a challenging economic environment are cit ...
- Northwestern Mutual Launches Heroes For A Cure
Marketing Daily, Tanya Gazdik - Thursday, September 5, 2013
Northwestern Mutual is giving consumers the chance to honor childhood cancer researche ...