Tag results for "marketing"
- Wendy's' 'Pretzel Love Songs' Videos Draw 80 Million+ U.S. ViewsWendy's' series of videos showing mostly not-well-known performers singing love paens ...
- RB To Discontinue Freshmatic Ultra Refill Ad ClaimsThe company's ad revisions come after complaints by competitor SC Johnson a ...
- The Marketing Classic Few Marketers Have Read It may be the best book you'll ever read on marketing, b ...
- Holiday Inn Invites Guests To 'Change View'IHG's Holiday Inn brand is launching a multimillion campaign with the the ...
- Coors Light Rewards Those Who 'Refresh Their Night'Coors Light is asking fans across seven cities in the Northeast ...
- Relax, Have A Nice Refreshing CanIs it possible for a beer can to be "refreshing?" Not t ...
- Pharma Should Leverage Sales, Promo ResourcesWith the pressure to reduce budgets mounting within both the pharmaceutical a ...
- How Long Is Too Long?According to an Ifbyphone benchmarking analysis of how to best handle cal ...
- AMD CMO ABC: P2P + B2B x OEM = ROIAs the new CMO of AMD Colette LaForce is starting with t ...
- JetBlue Partners With British AirwaysJetBlue Airways and British Airways announced an interline agreement to connect t ...
- Viacom's Fortner Joins MediaCom To Ramp Up InnovationFortner is tasked with heading the agency's effort to fuse creativity, med ...
- Mazda Racers Set To CompeteMazda will celebrate its racing heritage this weekend at one of t ...
- Maybe We Need More Skin In The GameI think our world, -- or, more specifically, our marketplace -- ...
- Comms Planning Pioneer John Harlow Has DiedThe 45-year-old agency and marketing veteran was a co-founder of Naked Communicati ...
- Global Marketing Research Holds Its OwnThe global marketing research industry fared better than expected in 2012, propell ...
- Burgoon Appointed VP, Ops For TapadTapad, a cross-device marketing technology company, named Matthew Burgoon as vice preside ...
- Record Email Opens Driven By Mobile and TargetingAccording to an eMarketer report, Email Benchmarks: Key Metrics and Trends f ...
- Sorrell On Strategy, Publicom And The 'Washington Kindle'Is Publicom a strategic leap backwards? And how can a digital med ...
- FirstBank: 'Restore Your Faith In Free' A campaign for FirstBank acknowledges customers' distrust of "free." In addition ...
- Feuding Ad Shops Holster Their GunsA bitter legal dispute between WPP's Y&R and shopper marketing specialist Ma ...
- Kaiser Permanente Launches Multimillion-Dollar Effort"The goal is to drive the consumer to our digital properties, ...
- Double Digit Rev And Profit Gains For SapientMarketing and technology firm Sapient posted a 13% gain in revenue f ...
- JetBlue, Bags Inc. Partner For VIP ServiceJetBlue Airways has partnered with Bags Inc. to offer Bags VIP, ...
- Mobile Self-Service Customer Satisfaction Increasing DemandImproving customer satisfaction means fostering online services that allow consumers to he ...
- Shift To Name Ollinger As New PresidentFilling a seat left vacant for over a year, social media market ...
- British Airways Targets India Ex-PatsBritish Airways has launched a campaign telling India Ex-Pats in the U. ...
- National Car Rental Launches AppNational Car Rental has launched a new app based on research garner ...
- Facebook Hires Google Exec As First CMOFacebook has tapped Gary Briggs -- most recently chief marketer of Google&rsquo ...
- Nespresso Assigns Accenture Its Global E-Commerce BusinessConsultant Accenture continues to gain ground in the marketing services arena. T ...
- Farmers Insurance Launches Zany VideosFarmers Insurance is launching 15 15-second online videos created to provide consume ...
