Tag results for "marketing"
- Citi Expands 'Thank You' Loyalty ExperiencesCiti is partnering with athletes and entertainers for its new lineup ...
- Do The Sexiest Brands Have To Pay For "It"?The "it" of course is media. If you are a great bra ...
- Facebook Ads Undervalued In Attribution ModelsMany marketers already know that flaws exist in ad measurement attribution model ...
- WPP's Geometry Has Sweet New Digs In New YorkIn June WPP said it was bundling several existing activation specialist uni ...
- Farmers Insurance Revamps LogoFarmers has unveiled a new corporate logo that aims to connect t ...
- CMO Council Launches Site For Content MarketingThe CMO Council has launched a Content ROI Center Web site, offeri ...
- Discovery Familia Launches Experiential Marketing CampaignDiscovery Familia is targeting Hispanic mothers and children with a new experienti ...
- Marketing In The MiddleIn case you haven't heard, email is dead. In fact, it's di ...
- Consumers Unaware Of Spending MoreConsumer spending has increased across all evaluated categories, although consumers believe t ...
- Allan To AddThis CMOAddThis, a large online social infrastructure and analytics platform, has named Sco ...
- Data Finally Migrating Into Other MediaSome 71% of marketers said data integration delivers more relevant messages ...
- 5 Ways To Improve ViewabilityThere has been a call for more creativity in the industry ...
- Kontera Adds Content Discovery Tool To Marketing PlatformKontera, a content marketing platform, today added a self-serve content discovery to ...
- Anheuser-Busch Tops In SponsorshipsSponsorship spending on fairs, festivals and annual events is expected to tot ...
- Smartphone Shipments Up 53%, Apple iPhone Sales ReboundSmartphone shipments globally surged 53% in the second quarter, with Apple seei ...
- TotalProtect Home Warranty Debuts TV EffortTotalProtect Home Warranty is launching its first TV campaign, targeting new homeowner ...
- Big Differences In RTB MarketersBig differences are evident when it comes to the type of advertise ...
- Pet Spending Passes $60 BillionConsumer spending in the U.S. pet market will reach $62 billion ...
- Kimpton Hotels Partner With Public BikesWith bike commuting and recreation at an all-time high, Kimpton Hotels ...
- Singapore Airlines Launches Video ContestSingapore Airlines is launching a consumer video contest that aims to dri ...
- ASICS, Brooks Launch Running Tech"Taking a cue from Spotify, we wanted to do something unique a ...
- Airlines Fall Short On ReliabilityMajor airlines score well for appeal and loyalty, but fall short ...
- eBay's EEMS Integrates Agency, Marketing ServiceseBay this week is rolling out the closest thing yet to ...
- Content Marketing PotpouriAccording to a Blog post by Wishpond, companies that blog have 5 ...
- Consumers Make Gut-Based Financial DecisionsA paper that appears in the June 2013 issue of the Americ ...
- Advertising Investments Rise At Tech CompaniesU.S. tech companies spent $723 million -- up 30% -- on advertisi ...
- Marketplace Chasm: The Divide Between Marketing & SalesMarketing people and salespeople don't like each other very much. Oh sur ...
- Will Hulu Discontinue Its Free Site? Now that Hulu's owners have decided to hang on to it, mig ...
- Fancy Feast Launches Pinterest SweepstakesThe contest is timed with the launch of a new variety ...
- Simulmedia Calculator Helps Determine TV Campaign EfficiencyLooking to help TV marketing executives take much of the guesswork o ...
