- Global Marketing Research Holds Its Own
Marketing Daily, Tanya Gazdik - Tuesday, August 13, 2013
The global marketing research industry fared better than expected in 2012, propell ...
- Burgoon Appointed VP, Ops For Tapad
Online Media Daily, Fern Siegel - Tuesday, August 13, 2013
Tapad, a cross-device marketing technology company, named Matthew Burgoon as vice preside ...
- Record Email Opens Driven By Mobile and Targeting
Research Brief, Jack Loechner - Wednesday, August 14, 2013
According to an eMarketer report, Email Benchmarks: Key Metrics and Trends f ...
- Sorrell On Strategy, Publicom And The 'Washington Kindle'
MAD, Steve McClellan - Tuesday, August 13, 2013
Is Publicom a strategic leap backwards? And how can a digital med ...
- FirstBank: 'Restore Your Faith In Free'
Marketing Daily, Tanya Gazdik - Sunday, August 11, 2013
A campaign for FirstBank acknowledges customers' distrust of "free." In addition ...
- Feuding Ad Shops Holster Their Guns
Mediapsssst, Staff Report - Monday, August 12, 2013
A bitter legal dispute between WPP's Y&R and shopper marketing specialist Ma ...
- Kaiser Permanente Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2013
"The goal is to drive the consumer to our digital properties, ...
- Double Digit Rev And Profit Gains For Sapient
MAD, Steve McClellan - Wednesday, August 7, 2013
Marketing and technology firm Sapient posted a 13% gain in revenue f ...
- JetBlue, Bags Inc. Partner For VIP Service
Marketing Daily, Tanya Gazdik - Wednesday, August 7, 2013
JetBlue Airways has partnered with Bags Inc. to offer Bags VIP, ...
- Mobile Self-Service Customer Satisfaction Increasing Demand
Online Media Daily, Laurie Sullivan - Thursday, August 8, 2013
Improving customer satisfaction means fostering online services that allow consumers to he ...
- Shift To Name Ollinger As New President
Online Media Daily, Gavin O'Malley - Thursday, August 8, 2013
Filling a seat left vacant for over a year, social media market ...
- British Airways Targets India Ex-Pats
Marketing Daily, Tanya Gazdik - Wednesday, August 7, 2013
British Airways has launched a campaign telling India Ex-Pats in the U. ...
- National Car Rental Launches App
Marketing Daily, Karl Greenberg - Tuesday, August 6, 2013
National Car Rental has launched a new app based on research garner ...
- Facebook Hires Google Exec As First CMO
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 5, 2013
Facebook has tapped Gary Briggs -- most recently chief marketer of Google&rsquo ...
- Nespresso Assigns Accenture Its Global E-Commerce Business
MAD, Steve McClellan - Monday, August 5, 2013
Consultant Accenture continues to gain ground in the marketing services arena. T ...
- Farmers Insurance Launches Zany Videos
Marketing Daily, Tanya Gazdik - Monday, August 5, 2013
Farmers Insurance is launching 15 15-second online videos created to provide consume ...
- Citi Expands 'Thank You' Loyalty Experiences
Marketing Daily, Tanya Gazdik - Sunday, August 4, 2013
Citi is partnering with athletes and entertainers for its new lineup ...
- Do The Sexiest Brands Have To Pay For "It"?
Truth In Advertising, Jon Bond - Monday, August 5, 2013
The "it" of course is media. If you are a great bra ...
- Facebook Ads Undervalued In Attribution Models
Online Media Daily, Laurie Sullivan - Thursday, August 1, 2013
Many marketers already know that flaws exist in ad measurement attribution model ...
- WPP's Geometry Has Sweet New Digs In New York
MAD, Steve McClellan - Wednesday, July 31, 2013
In June WPP said it was bundling several existing activation specialist uni ...
- Farmers Insurance Revamps Logo
Marketing Daily, Tanya Gazdik - Wednesday, July 31, 2013
Farmers has unveiled a new corporate logo that aims to connect t ...
- CMO Council Launches Site For Content Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
The CMO Council has launched a Content ROI Center Web site, offeri ...
- Discovery Familia Launches Experiential Marketing Campaign
MediaDailyNews, Erik Sass - Wednesday, July 31, 2013
Discovery Familia is targeting Hispanic mothers and children with a new experienti ...
- Marketing In The Middle
Performance Marketing Insider, Gord Hotchkiss - Thursday, August 1, 2013
In case you haven't heard, email is dead. In fact, it's di ...
- Consumers Unaware Of Spending More
Marketing Daily, Tanya Gazdik - Tuesday, July 30, 2013
Consumer spending has increased across all evaluated categories, although consumers believe t ...
- Allan To AddThis CMO
Online Media Daily, Fern Siegel - Tuesday, July 30, 2013
AddThis, a large online social infrastructure and analytics platform, has named Sco ...
- Data Finally Migrating Into Other Media
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Some 71% of marketers said data integration delivers more relevant messages ...
- 5 Ways To Improve Viewability
Online Media Daily, Sheila Buckley - Tuesday, July 30, 2013
There has been a call for more creativity in the industry ...
- Kontera Adds Content Discovery Tool To Marketing Platform
Real-Time Daily, Tyler Loechner - Tuesday, July 30, 2013
Kontera, a content marketing platform, today added a self-serve content discovery to ...
- Anheuser-Busch Tops In Sponsorships
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Sponsorship spending on fairs, festivals and annual events is expected to tot ...