Tag results for "marketing"
- mcgarrybowen Ups Cooke To Global CMODentsu ad shop mcgarrybowen has promoted Brandon Cooke to Global Chief Marketi ...
- NBC News Digital Chief Plots Out the Near- Future in Staff MemoVivian Schiller, the NBCUniversal chief digital officer, emailed her staff laying o ...
- Lake Tahoe Targets San FranciscansA campaign from the North Lake Tahoe Marketing Cooperative targets San Francis ...
- Starwood Serves Up Memorable MomentsStarwood Hotels & Resorts Worldwide has launched its Moment loyalty packages ...
- Marketing Mix Modeling On TrialMarketing mix modeling (MMX) has largely become the de facto measurement approa ...
- Former MRM Chief Launches New Agency: socialdeviantFormer MRM Worldwide CEO Marc Landsberg took the wraps off his n ...
- Radical! Now You Can See Sample of Time Inc. Mags Before Subscribing to IPad VersionTime Inc has had squabbles with Apple, but even so, it to ...
- Experian Marketing Announces Social Media ToolsExperian Marketing Services, a global provider of integrated targeting and data, h ...
- Mobile Ad Measurement Rules FinalizedThe Interactive Advertising Bureau and Mobile Marketing Association issued final measurement guidelin ...
- Omni Hotels Revamps Campaign With High-TechOmni Hotels & Resorts is changing up its ad campaign to promo ...
- Sprinklr Names Zlotnick CMOSocial relationship platform Sprinklr named 20-year marketing and branding strategist Jan Zlotni ...
- Most Major Publishers Push Native AdsNearly three-quarters (73%) of member sites polled by the Online Publishers Associati ...
- Market Research Firms On Downward TrendDespite modest gains during the two previous years, U.S. marketing research fir ...
- Esurance Extends U.S. Open Tennis SponsorshipEsurance has extended and expanded its sponsorship of the U.S. Open. T ...
- Why You Should Stream Your Wedding Celebration OnlineUstream, a San Francisco video live-streaming service says that 20,000 U.S. coupl ...
- WPP Creates Chanel Plus Unit, Delivers Global Media, Creative DutiesIconic fashion house Chanel has selected WPP to create a team ...
- Seniors Picky Over What They Are CalledTerms used to describe seniors are increasingly outdated and offensive, according ...
- Newcastle Brown Ale Celebrates 'Independence Eve'British beer Newcastle Brown Ale is latching onto the Fourth of Ju ...
- Mobile Boosts Email, Marketers Optimize ContentMobile, while synonymous with cutting-edge communication, appears to be boosting one ...
- Don't Advertise Unless You Need To I finally got caught up on "Mad Men" this past week, a ...
- United Airlines Ad Highlights New York United Airlines is launching advertising that spotlights both the company's extensive flig ...
- Pernod Ricard USA Expanding Spirits Marketing Team Pernod Ricard USA has announced a reorganization and expansion of its spiri ...
- Red Robin Offers 'Can-Crafted Cocktails'This summer, Red Robin Gourmet Burgers is offering two cocktail varieties serv ...
- Anti-Smoking Effort Offers Support To 'Quitter In You'The American Lung Association and WellPoint Inc. are partnering to help smoke ...
- Palace Resorts Invites Guests To 'Live the Palace Life'Palace Resorts' 'Live the Palace Life' campaign focuses on the different aspec ...
- FTC Targets Mortgage Investors CorporationMortgage Investors Corporation, one of the nation's leading refinancers of veterans’ ho ...
- Feeling OTT Pressure, Cable In A Hurry to Develop Better Set Top Boxes Cable operators are excited about the Reference Design Kit, or RDK--described ...
- Marketing Pros Focus On Cost Control, ROIA survey from the Association of National Advertisers indicates that procurement professiona ...
- RadiumOne Taps Bader As CMOVeteran agency executive and mobile expert Eric Bader is joining social data-driv ...
- Using What You Know To Power What You Do (No Buzzwords Allowed)There's a theme in marketing today that can be summarized very succinctl ...
