- Motel 6 Launches Booking App
Marketing Daily, Tanya Gazdik - Tuesday, October 16, 2012
Motel 6 has launched a booking application on its Facebook fan pag ...
- Marketers: Beware Your Biases
Online Media Daily, Corey Guilbault - Wednesday, October 17, 2012
A basic tenet of marketing is to know your consumer well. Y ...
- 9Lives' Morris Latest Presidential Candidate
Marketing Daily, Tanya Gazdik - Sunday, October 14, 2012
Del Monte Foods' 9Lives cat food is jumping on the presidential ra ...
- Marketers Slow To Embrace Hispanic Digital Media
Online Media Daily, Steve McClellan - Friday, October 12, 2012
While 16% of the U.S. population is currently Latino, only 1% ...
- New Orleans' Visitor Spending Jumps 11%
Marketing Daily, Tanya Gazdik - Thursday, October 11, 2012
"As we plan our marketing approach for 2013, these first half ye ...
- Cutting Rosters: Clients Unhappy With Agency ROI, Performance
MediaDailyNews, Steve McClellan - Tuesday, October 9, 2012
A study from Avidan Strategies, an agency search consultant, shows just ov ...
- Mondelez fuses Oreo and Cadbury Dairy Milk
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 9, 2012
Mondelez International, the snacks business spun out of Kraft Foods which ow ...
- Firsts: Lin Stumps For Volvo, Toyota Partners With HSN
Marketing Daily, Karl Greenberg - Monday, October 8, 2012
The Houston Rockets star Jeremy Lin may be off the NBA cou ...
- PepsiCo10: Some Results Thus Far
Marketing Daily, Karlene Lukovitz - Monday, October 8, 2012
PepsiCo10, PepsiCo's innovative incubator program for digital start-ups, has received a l ...
- Walmart, Amex Go Mobile With New Prepaid Card
Marketing Daily, Sarah Mahoney - Monday, October 8, 2012
Walmart, which has long positioned itself as a champion of the "unbanked ...
- CMO Council: Few Marketers Master Mobile
Online Media Daily, Mark Walsh - Tuesday, October 9, 2012
Nearly half (47%) of major brands are dissatisfied with the progress ...
- Arvind Sharma On The Ad Landscape In India
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 8, 2012
ASCI (
Advertising Standards Council of India), the self-regulatory voluntary organization ...
- Kudos For Utah Chapter Of American Marketing Association
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 8, 2012
- United Supermarkets Get Digital Marketing Award
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 8, 2012
United Supermarkets has gotten a Leader Award for Excellence in Digital Marketi ...
- Budweiser Donates $2.5 Million As Part Of MLB Promo
Marketing Daily, Tanya Gazdik - Sunday, October 7, 2012
Budweiser is donating $2.5 million to provide families of U.S. military wi ...
- Lexus Sponsors Discovery App
Marketing Daily, David Goetzl - Monday, October 8, 2012
As networks look for ways to capitalize on the TV-tablet nexus drivi ...
- More Brand Ads Spotlighting Obesity
Marketing Daily, Karlene Lukovitz - Friday, October 5, 2012
These days, weight-loss programs aren't the only ones showing images of obe ...
- JetBlue Lets You Escape The U.S., Post-election
Marketing Daily, Karl Greenberg - Sunday, October 7, 2012
JetBlue Airways is going to give over 1,000 voters that opportunity. Call ...
- Agency Business Grapples With Procurement Units
MediaDailyNews, David Goetzl - Wednesday, October 3, 2012
Frustration with client procurement departments interested in driving down fees continues ...
- Marketing Exec Ordered To Pay $163M For 'Scareware' Scam
Online Media Daily, Wendy Davis - Tuesday, October 2, 2012
An executive with Innovative Marketing was hit with a $163 million judgme ...
- Pedigree Launches 'Feeding Project'
Marketing Daily, Tanya Gazdik - Monday, October 1, 2012
Pedigree has launched a national marketing campaign including an initiative to fe ...
- Gov. Puts Child-Tracking On Notice
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 28, 2012
The government is reportedly ready to drop the hammer on data-driven, kid-focus ...
- Chrysler: Get Ready, 'Cause Here I Come!
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Auburn Hills, Mich.-based automaker is backing "Motown: The Musical" based ...
- Yum! Brands Launches World Hunger Relief Campaign
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2012
Yum! Brands, parent of KFC, Pizza Hut and Taco Bell, is kicki ...
- Oreo's Daily Twist To Culminate In Live, Crowdsourced Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
For the finale of its 100th-anniversary "Daily Twist" ad campaign, Oreo wi ...
- United Airlines Selects Momentum
Marketing Daily, Tanya Gazdik - Wednesday, September 26, 2012
United Airlines selected Momentum Worldwide as the sponsorship marketing agency partner f ...
- Dream Water Featured On 'How I Made My Millions'
Marketing Daily, Karlene Lukovitz - Tuesday, September 25, 2012
Dream Water, a natural sleep/relaxation supplement launched in 2009, was featured ...
- Loews, Homeland Security Promote 'Trusted Traveler'
Marketing Daily, Tanya Gazdik - Monday, September 24, 2012
Loews Hotels and Resorts and the U.S. Department of Homeland Security announc ...
- Software Is Eating Marketing
Online Media Daily, Jeffrey J. Bussgang - Tuesday, September 25, 2012
With the explosion of digital marketing, it is clear that technology ...
- All In The Family: Murdoch's Son May Run Fox TV
Around the Net In OMD Europe, Tanya Gazdik - Monday, September 24, 2012
News Corp shareholders have reacted angrily to news that James Murdoch cou ...