- Publicis' Levy: 'Connected Consumer' Key, Digital Focus Is Intense
MediaDailyNews, Steve McClellan - Thursday, September 20, 2012
The future of marketing and communications will focus on the "always connect ...
- Pizza Means Profit
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 20, 2012
Sales at pizza restaurants will reach $36.1 billion this year, up 3. ...
- Earlier Holidays For Retailers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 20, 2012
With the upcoming presidential election, rising energy and food costs and j ...
- Video Chat Battle
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 20, 2012
Three groups sent a letter to AT&T today warning that if ...
- Brand Curates Online Football
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 20, 2012
Gillette is curating digital content in a partnership with YouTube. The Gillet ...
- Indian Automaker Plants Roots In U.S.
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 20, 2012
Mumbai-based Mahindra & Mahindra Ltd. is opening a technical center near Detro ...
- Coca-Cola Does Crowd Sourcing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 20, 2012
Coca-Cola is looking to launch more collaborative product innovation projects with consume ...
- Trident Seafoods Casts Consumer Net
Marketing Daily, Karlene Lukovitz - Wednesday, September 19, 2012
When it comes to consumer awareness, the Trident Seafoods brand itself h ...
- Honda Exclusive Auto Sponsor Of Hispanic Award Show
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2012
Part of Honda's new campaign for the 2013 Accord is a partnersh ...
- Nintendo Cultivates Female Gamers
Marketing Daily, Aaron Baar - Wednesday, September 19, 2012
Nintendo is looking to attract more women to its ranks of player ...
- The Richer You Are, The More You Read Print
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2012
Should marketers of luxury products be doing more print advertising? It couldn ...
- Stores Bullish On Santa: Predict 4.5% Gain
Marketing Daily, Sarah Mahoney - Wednesday, September 19, 2012
Stores are increasingly optimistic that consumers will spread plenty of holiday che ...
- Google Readies New Version Of DoubleClick Bid Manager
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
Google continues to make updates to its DoubleClick platform that automates a ...
- Axe Suggests 'Showerpooling'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
Unilever's Axe men's brand has a new online ad campaign urging colle ...
- McDonald's Tests Noodles In Austria
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
McDonald's will serve two noodle offerings in Austria to test consumer dema ...
- Gas Prices Hit 5-Month High
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
The national average price for regular gasoline rose 3.1 cents to $3.8 ...
- Free WiFi On Tap For JetBlue?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
An internal email from JetBlue outlines some of the basics of t ...
- P&G Launches Gillette Review
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
Procter & Gamble has confirmed its review of its Gillette advertising accou ...
- Defunct Companies Live On As Tattoos
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
BuzzFeed contributor Jack Stuef details the horrific tales of deceased late-90's dot-co ...
- European Food Companies Connect With Young Adults
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, September 19, 2012
Young adults in Europe are communicating with food brands in new wa ...
- Ford Fuses Fashion And Sustainability At FNO
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
Ford Motor was in New York earlier this month to put t ...
- Hillshire Farm Sweats The Details
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2012
Hillshire Farm's first creative from Y&R New York, including TV which bro ...
- New York Life Focuses On Families
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
New York Life is hoping to humanize a business that consumers s ...
- Allstate Helps Latinos Reach Educational Goals
Marketing Daily, Aaron Baar - Tuesday, September 18, 2012
Even as the Hispanic market continues to grow in the United State ...
- Political Ad Tracker: Marketers Can Be Battleground States' Biggest Casualties
MediaDailyNews, Sue Inkrot - Wednesday, September 19, 2012
Media buyers handling plans in battleground states are already dealing with issu ...
- Marketers: Food Elites, Realists Taste The Difference In Shopping
MediaDailyNews, Steve McClellan - Tuesday, September 18, 2012
Shopper marketing specialist on the retail food industry SAI Marketing concludes th ...
- Pepsi Brings Back Michael Jackson
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Pepsi will launch a TV ad starring Michael Jackson to celebrate t ...
- National Ad Campaign Helps Wounded Warriora
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Timed with the 11th anniversary of the terrorist attacks on the Unit ...
- Burberry's Upmarket Move Failing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Burberry is attempting to move upmarket with things like $300 T-shirts, $3,0 ...
- Publix Aims Ads At Walmart
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Publix Super Markets has begun a "See for Yourself" campaign, calling o ...