- More Brand Ads Spotlighting Obesity
Marketing Daily, Karlene Lukovitz - Friday, October 5, 2012
These days, weight-loss programs aren't the only ones showing images of obe ...
- JetBlue Lets You Escape The U.S., Post-election
Marketing Daily, Karl Greenberg - Sunday, October 7, 2012
JetBlue Airways is going to give over 1,000 voters that opportunity. Call ...
- Agency Business Grapples With Procurement Units
MediaDailyNews, David Goetzl - Wednesday, October 3, 2012
Frustration with client procurement departments interested in driving down fees continues ...
- Marketing Exec Ordered To Pay $163M For 'Scareware' Scam
Online Media Daily, Wendy Davis - Tuesday, October 2, 2012
An executive with Innovative Marketing was hit with a $163 million judgme ...
- Pedigree Launches 'Feeding Project'
Marketing Daily, Tanya Gazdik - Monday, October 1, 2012
Pedigree has launched a national marketing campaign including an initiative to fe ...
- Gov. Puts Child-Tracking On Notice
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 28, 2012
The government is reportedly ready to drop the hammer on data-driven, kid-focus ...
- Chrysler: Get Ready, 'Cause Here I Come!
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Auburn Hills, Mich.-based automaker is backing "Motown: The Musical" based ...
- Yum! Brands Launches World Hunger Relief Campaign
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2012
Yum! Brands, parent of KFC, Pizza Hut and Taco Bell, is kicki ...
- Oreo's Daily Twist To Culminate In Live, Crowdsourced Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
For the finale of its 100th-anniversary "Daily Twist" ad campaign, Oreo wi ...
- United Airlines Selects Momentum
Marketing Daily, Tanya Gazdik - Wednesday, September 26, 2012
United Airlines selected Momentum Worldwide as the sponsorship marketing agency partner f ...
- Dream Water Featured On 'How I Made My Millions'
Marketing Daily, Karlene Lukovitz - Tuesday, September 25, 2012
Dream Water, a natural sleep/relaxation supplement launched in 2009, was featured ...
- Loews, Homeland Security Promote 'Trusted Traveler'
Marketing Daily, Tanya Gazdik - Monday, September 24, 2012
Loews Hotels and Resorts and the U.S. Department of Homeland Security announc ...
- Software Is Eating Marketing
Online Media Daily, Jeffrey J. Bussgang - Tuesday, September 25, 2012
With the explosion of digital marketing, it is clear that technology ...
- All In The Family: Murdoch's Son May Run Fox TV
Around the Net In OMD Europe, Tanya Gazdik - Monday, September 24, 2012
News Corp shareholders have reacted angrily to news that James Murdoch cou ...
- Santander Bank Launches New Campaign
Around the Net In OMD Europe, Tanya Gazdik - Monday, September 24, 2012
Santander, the Spanish-owned high street bank, has rolled out a new campai ...
- Maynards Candy Launches Stunt Campaign
Around the Net In OMD Europe, Tanya Gazdik - Monday, September 24, 2012
The flavour is full-bodied, fruity, and aromatic, with a rather chewy finis ...
- For A Cause, Saucony Takes On Nike+
Marketing Daily, Sarah Mahoney - Friday, September 21, 2012
In an effort to raise awareness for both its running shoes a ...
- Dogs To Stage Own Occupy Movement
Marketing Daily, Aaron Baar - Friday, September 21, 2012
The Occupy Movement is going to the dogs, at least one d ...
- Pre-Boomers Want Gadgets, Excitement In Small Cars
Marketing Daily, Karl Greenberg - Sunday, September 23, 2012
A large percentage of younger consumers are planning to buy cars. Generatio ...
- Ritz Tops Best-Perceived Snacks Ranking
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2012
For the second year in a row, Ritz Crackers is the mo ...
- Dodge Dart Sales Gain Strength
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 21, 2012
Chrysler Group's Dodge Dart appears to be scoring some big points ...
- Starbucks Selling Coffeepots
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 21, 2012
Starbucks is launching its own branded single-cup brewing machine. The Verismo Syst ...
- Why Samsung's New Anti-iPhone Ads Succeed
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 21, 2012
Samsung has launched a new poke at iPhone 5 with a ...
- Kroger Testing Clothing Sales
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 21, 2012
Kroger Marketplace may be soon selling T-shirts, jeans and sneakers. The compa ...
- JCPenney Shops Doing Better Than Stores
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 21, 2012
Comparable sales at J.C. Penney Co.'s new shops within its stores, includi ...
- Toyota Launches Prius Campaign, Tows Spaceship
Marketing Daily, Karl Greenberg - Friday, September 21, 2012
Margaret Keene, ECD at Saatchi L.A., tells "Marketing Daily" that the n ...
- eHarmony Sets Hearts Free In Campaign
Marketing Daily, Aaron Baar - Thursday, September 20, 2012
The new effort from eHarmony is "definitely a different style of campaign ...
- Edward Jones Creates MLB 'Chatting' Cage
Marketing Daily, Karl Greenberg - Thursday, September 20, 2012
To stand out from the proliferation of do-it-yourself and pure-digital plays ...
- Nutritional Supplements Continue Robust Growth
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2012
Nutritional supplements have thrived throughout the recession and its lingering aftermath, a ...
- ComScore: Mobile Shoppers Reach 86 Million
Marketing Daily, Sarah Mahoney - Thursday, September 20, 2012
As smartphones continue to gain in popularity, consumers are shopping with th ...