- Frozen Foods Industry Pumps Up Marketing
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2012
The National Frozen & Refrigerated Foods Association (NFRA) has hired Edelman ...
- Consumers' And Marketers' Response To Digital And Traditional Advertising
Research Brief, Jack Loechner - Friday, November 9, 2012
New research from Adobe Systems Incorporated, The State of Online Advertising, expos ...
- SapientNitro Posts 11% Q3 Revenue Gain, Buys Second Story
Online Media Daily, Steve McClellan - Wednesday, November 7, 2012
Marketing services and consulting company Sapient reported a 10% revenue gain ...
- Russell Brands Partners With Australian Baseball
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2012
Russell Brands, LLC, has signed on as the Australian Baseball League (AB ...
- Trademob Raises $15M Round
Online Media Daily, Mark Walsh - Wednesday, November 7, 2012
App marketing platform Trademob has raised $15 million in a second-round fundi ...
- Can Salesforce Or Oracle Win The Marketing Stack?
Online Spin, Cory Treffiletti - Wednesday, November 7, 2012
Can a traditional enterprise technology company really talk to a CMO? Th ...
- Obama Beats Romney In Online Political Ad Spend
Online Media Daily, Laurie Sullivan - Monday, November 5, 2012
Barack Obama consistently spent more money for online advertising, compared with Mi ...
- Big Velti Client Is T-Mobile
Online Media Daily, Mark Walsh - Monday, November 5, 2012
In September, mobile marketing firm Velti announced closing its largest-ever deal ...
- United Airlines Doubles Matching Sandy Donations
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2012
United Airlines announced that the United Airlines Foundation has doubled the amou ...
- NPR Taps Carrasco As CMO, Mayor SVP, Strategy
MediaDailyNews, Fern Siegel - Thursday, November 1, 2012
Emma Carrasco will become NPR's Chief Marketing Officer. ...
- Hurricane Sandy Impacts Online Marketing, Mobile Budgets
Online Media Daily, Laurie Sullivan - Thursday, November 1, 2012
Several days after Hurricane Sandy tore up the Atlantic Coast, some sear ...
- Study: Global Consumers' Confidence Remains Cautious
MediaDailyNews, Wayne Friedman - Wednesday, October 31, 2012
Global marketers should note that global consumers' confidence is still improving ...
- Pharma Jumps On Social Media Bandwagon
Marketing Daily, Tanya Gazdik - Monday, October 29, 2012
More than 50% of leading pharma companies expect social networking, online vid ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Cesar Canine Cuisine Spotlights Therapy Dogs
Marketing Daily, Tanya Gazdik - Monday, October 29, 2012
The Mars Petcare US brand is asking consumers to support these do ...
- GMR Marketing Opens Moscow Office
MediaDailyNews, Nina Lentini - Monday, October 29, 2012
GMR Marketing, the London-based global sports, entertainment and lifestyle marketing agency, h ...
- Scion To 'Motivate' Artists And Other Creatives
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Toyota's Scion division is extending its "What Moves You" campaign with ...
- Ad Industry Discovering New Uses For M2M Communication
Online Media Daily, Laurie Sullivan - Thursday, October 25, 2012
A technology originally designed to help Google DoubleClick and ad servers supp ...
- Colgate-Palmolive Exec: Company Behind In Mobile Marketing
Online Media Daily, Steve McClellan - Thursday, October 25, 2012
Like many companies, Colgate-Palmolive's mobile marketing strategy isn't where it should b ...
- Austin Set For Retail-Spending Boom
MediaDailyNews, David Goetzl - Wednesday, October 24, 2012
A pair of Texas markets -- Austin and San Antonio -- a ...
- Gen Y Involved In Election, Key Ad Target
Online Media Daily, Gavin O'Malley - Tuesday, October 23, 2012
Along with gluing viewers to TVs and other media devices, the curre ...
- Closely Debuts Tracking App For Small Biz
Online Media Daily, Mark Walsh - Wednesday, October 24, 2012
Closely is introducing a free, new app for the iPhone and Andro ...
- Internet Radio Listeners Also Researching Products, Shopping
MediaDailyNews, Erik Sass - Monday, October 22, 2012
Among Internet radio listeners, 57% buy products online while listening, 56% resear ...
- Mobile Pros: Industry Yet To Be Optimized
Online Media Daily, Steve McClellan - Monday, October 22, 2012
From an advertising standpoint mobile's year has yet to come -- t ...
- PSV Eindhoven: 'Take My Manager...Please'
Online Media Daily Europe, Karl Greenberg - Monday, October 22, 2012
A new promotion around a soccer team - Netherlands' PSV Eindhoven ...
- What Obama-Romney Debates, Search Ads Have In Common
SearchBlog, Laurie Sullivan - Tuesday, October 23, 2012
Think of search ads this holiday season the same way you wou ...
- NYTVF Brand Connect Links Marketers To TV Development Projects
MediaDailyNews, Wayne Friedman - Friday, October 19, 2012
The 7-year-old New York Television Festival is looking to get marketers mo ...
- Lincoln Financial Encourages Retirement Savings
Marketing Daily, Tanya Gazdik - Friday, October 19, 2012
Lincoln Financial Group is encouraging Americans to save for their retirement throu ...
- How To Make Sense Of Data
Online Media Daily, Aaron Reinitz - Friday, October 19, 2012
Work is still required to interpret graphs and visual tools to understa ...
- Hello, Columbus
Mad Blog, - Wednesday, October 17, 2012
It could be the best brand makeover I've seen since I fir ...