- Wellmark Gets Ahead Of Curve
Marketing Daily, Tanya Gazdik - Monday, December 10, 2012
A new campaign for Wellmark Blue Cross Blue Shield talks directly ...
- Apple Drives Half Of Mobile Messages
Online Media Daily, Mark Walsh - Monday, December 10, 2012
Mobile video messaging as a marketing tool continues to gain ground, wi ...
- Email Marketers Debate Volume's Relation To Revenue
Online Media Daily, David Goetzl - Monday, December 10, 2012
Email marketers constantly debate how often to send email to potential ...
- Gen X Most Vulnerable Financially
Marketing Daily, Tanya Gazdik - Sunday, December 9, 2012
Different generations responded differently to the recession, according to a study, a ...
- YouTube Goes on a Trip
VidBlog, P.J. Bednarski - Friday, December 7, 2012
The idea of showing movies on flights has a logical history. The ...
- Franken Declares War On Location Tracking
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 6, 2012
Giving some mobile marketers cause for concern, Senator Al Franken reportedly pla ...
- Pinfluencer Measures Pinterest's Engagement Value
Online Media Daily, Laurie Sullivan - Wednesday, December 5, 2012
Marketers are finding value in Pinterest. But while the social site doesn ...
- SodaStream To Advertise On Super Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, December 4, 2012
Home soda-maker SodaStream will run a commercial during the fourth quarter ...
- WFA Lines Up Speakers For 2013 Conference
Around the Net In OMD Europe, Nina Lentini - Monday, December 3, 2012
The World Federation of Advertisers has unveiled the headline speakers for t ...
- 360i Releases Big Data Road Map
Online Media Daily, Laurie Sullivan - Monday, December 3, 2012
Digital agency 360i will release guidelines Tuesday that offer up a ro ...
- Consumers Wary Of Mobile Location Marketing
Online Media Daily, Mark Walsh - Monday, December 3, 2012
Mobile has generated buzz lately as a rapidly growing tool for holid ...
- Fram Partners With Deegan For Motorsports Deal
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
Oil filter brand FRAM will partner with freestyle motocross rider Brian "T ...
- What If Your Entire Business Were Opt-In?
Online Spin, Kaila Colbin - Friday, November 30, 2012
For the past year, I've been involved with a new venture call ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- 'CNN Heroes' Adds New Sponsors, Marketers
MediaDailyNews, Wayne Friedman - Wednesday, November 28, 2012
The annual "CNN Heroes: An All-Star Tribute" has signed up three n ...
- M&T Bank Offers Custom Check Cards
Marketing Daily, Tanya Gazdik - Tuesday, November 27, 2012
M&T Bank is offering customers the new option of custom check ca ...
- Land O'Lakes Launches Mobile Site
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
Land O' Lakes has launched a mobile site designed to provide recipe ...
- Virgin America Offers Nerdbird For Cyber Monday
Marketing Daily, Tanya Gazdik - Monday, November 26, 2012
Virgin America is launching a series of Cyber Monday offerings for tech-forwa ...
- Tetley USA Aids Food Banks To Mark 175th Anniversary
Marketing Daily, Karlene Lukovitz - Tuesday, November 27, 2012
To celebrate its 175th anniversary, Tetley USA will donate supplies of i ...
- Vidyard Begins Integration With Eloqua
Online Media Daily, Fern Siegel - Monday, November 26, 2012
Vidyard has integrated its automated video marketing platform into Eloqua's marketing automati ...
- U.K. Marketers Rocket Digital Ad Budgets
Online Media Daily, Laurie Sullivan - Monday, November 26, 2012
U.K. marketers will increase spending by 14% to $8.8 billion for onli ...
- SMBs Increase Adoption Of Marketing Automation Tools
Online Media Daily, Laurie Sullivan - Wednesday, November 21, 2012
Small and medium-sized businesses (SMBs) have been slow to adopt process automati ...
- Friskies Awards Best Cat Video
Marketing Daily, Tanya Gazdik - Sunday, November 18, 2012
"The Friskies" award for best Internet cat video of 2012, as judg ...
- Imported Beer Rebounds In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, November 15, 2012
After sinking to its lowest U.S. consumer satisfaction levels in two yea ...
- National Brands Do Local Digital Marketing
Research Brief, Jack Loechner - Thursday, November 15, 2012
According to the findings of the "National Brand Use of Digital ...
- NatGeo: Second-Screen Tags, Aids Viewers, Marketers
MediaDailyNews, David Goetzl - Tuesday, November 13, 2012
National Geographic Channel will use technology from Yahoo's IntoNow to offer second-scre ...
- Coca-Cola Debuts Ambitious Corporate Site Revamp
Marketing Daily, Karlene Lukovitz - Monday, November 12, 2012
Coca-Cola's corporate Web site has been revamped to take a more engagin ...
- Study Shows How Clients Discover Agencies
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 9, 2012
Only 16% of people learn about new marketing and ad agencies v ...
- Pinterest Adds Privacy Settings
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 9, 2012
Pinterest added a feature called Secret Board that allows users to crea ...
- 7UP Sued Over Antioxidant Varieties
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2012
The Center for Science in the Public Interest, on behalf of ...