- LG Enhances Google TV Options
Marketing Daily, Fern Siegel - Wednesday, December 26, 2012
Google TV's lineup next year will be seen on LG electronics mode ...
- CNET: Google Gets Top Marketer From Samsung
Marketing Daily, Karl Greenberg - Tuesday, December 25, 2012
Google is tasking its Motorola unit with making its next flagship device ...
- Automotive News: Toyota Needs New Excitement Car
Marketing Daily, Karl Greenberg - Tuesday, December 25, 2012
The Lexus LFA supercar is done after two years, according to ...
- Newsday: Food TV Ads For Children Drop
Marketing Daily, Karl Greenberg - Tuesday, December 25, 2012
Food companies cut spending on television ads that market less-healthy food ...
- iCrossing's Pasqua Predicts Uptick In Mobile Spend, Search
Online Media Daily, Mark Walsh - Wednesday, December 26, 2012
Rachel Pasqua is vice president of mobile at digital agency iCrossing, whe ...
- Mitra Heads 'Roll Call' Marketing Communications
MediaDailyNews, Fern Siegel - Friday, December 21, 2012
CQ Roll Call, an Economist Group business, has named Sujata Mitra direct ...
- Mayan Marketing Boom
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
If you were very surprised to wake up this morning, and ev ...
- Oracle Also Upping Marketing Tech
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
Software giant Oracle just announced that it will pay $23.50 a sha ...
- Taco Bell Touts 'Griller,' Taco-Pack In Multiplatform Campaigns
Online Media Daily, Mark Walsh - Thursday, December 20, 2012
Taco Bell on Thursday kicked off ambitious integrated campaigns for a pa ...
- JetBlue Official Airline Of Barclays Center
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
JetBlue has signed on as the official domestic carrier for the Barcla ...
- Companies Still Lack Content Marketing Skills
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
There is still opportunity for companies to improve their content marketing strategi ...
- JetBlue Donates $820,000 To Hurricane Relief Efforts
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
JetBlue Airways, on behalf of its customers and crew members, donated $820,0 ...
- CSPI Urges Beyonce To Reconsider Pepsi Deal
Marketing Daily, Karlene Lukovitz - Tuesday, December 18, 2012
Nonprofit consumer nutrition advocacy group The Center for Science in the Publ ...
- Ace Metrix Introduces Emotional Sentiment Index
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
Analytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), ...
- New Tostitos Cantina Chips Target Gen Y
Marketing Daily, Karlene Lukovitz - Monday, December 17, 2012
Frito-Lay's Tostitos is looking to attract more Millennials with a new lin ...
- Infiniti: Here Comes Q, There Goes, M, G, FX
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Infiniti is changing car nomenclature. Gone are like "M", "G" and "F ...
- Havas Media Awarded Shangri-La Global Media Account
MediaDailyNews, Steve McClellan - Monday, December 17, 2012
Havas Media has won global media planning and buying duties for luxu ...
- Fandango Names ABC Exec As CMO
Raw, Mark Walsh - Tuesday, December 18, 2012
Movie ticketing and content site Fandango has
named Adam Rockmore ...
- Publicis Buys Outside Line Agency, Integrates Into Saatchi
MediaDailyNews, Steve McClellan - Friday, December 14, 2012
Publicis has confirmed that it has purchased UK-based digital shop Outside Lin ...
- American Red Cross Tells Emotional Stories
Marketing Daily, Tanya Gazdik - Thursday, December 13, 2012
The American Red Cross is launching a new "storytellers" campaign featuring unscript ...
- Kia To Sponsor College Football Hall Of Fame
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Kia Motors America (KMA) is official vehicle of the NBA is al ...
- Brands Struggle With Marketing To Women
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2012
Even top brands are struggling to effectively market their products to wome ...
- Ad.com Names Kline CMO
Online Media Daily, Gavin O'Malley - Wednesday, December 12, 2012
Capping off a busy year for the Advertising.com Group, AOL's property ju ...
- Search Marketers Need Better Campaigns To Ensure Success
Online Media Daily, Laurie Sullivan - Wednesday, December 12, 2012
Some 45% of search marketers participating in an Omnicom study to ...
- Havas Video Documents Social Shopping Trends
Online Media Daily, Steve McClellan - Wednesday, December 12, 2012
Just in time for the holiday season shop-a-thon, Havas Media has launch ...
- Read The Tea Leaves
Online Spin, Joseph Jaffe - Thursday, December 13, 2012
I'm not sure what your personal experience is like where you li ...
- Who's To Blame If Promos Are Considered Weak?
TVBlog, David Goetzl - Thursday, December 13, 2012
When on-air promos are deemed ineffective, both the marketing and programming departmen ...
- Beyonce's Deal With PepsiCo 'Unprecedented'?
Around the Net In Media, Phyllis Fine - Wednesday, December 12, 2012
In a move that Patrick Coffee calls "unprecedented—or at the very lea ...
- Friskies Offers 'Catify' App
Marketing Daily, Tanya Gazdik - Tuesday, December 11, 2012
Friskies is launching an app that allows people to see themselves ...
- Big Data Means Big Opportunities For Email Marketers
Online Media Daily, David Goetzl - Tuesday, December 11, 2012
Big Data could become the holy grail of one-to-one marketing, getting t ...