- Havas Media Awarded Shangri-La Global Media Account
MediaDailyNews, Steve McClellan - Monday, December 17, 2012
Havas Media has won global media planning and buying duties for luxu ...
- Fandango Names ABC Exec As CMO
Raw, Mark Walsh - Tuesday, December 18, 2012
Movie ticketing and content site Fandango has
named Adam Rockmore ...
- Publicis Buys Outside Line Agency, Integrates Into Saatchi
MediaDailyNews, Steve McClellan - Friday, December 14, 2012
Publicis has confirmed that it has purchased UK-based digital shop Outside Lin ...
- American Red Cross Tells Emotional Stories
Marketing Daily, Tanya Gazdik - Thursday, December 13, 2012
The American Red Cross is launching a new "storytellers" campaign featuring unscript ...
- Kia To Sponsor College Football Hall Of Fame
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Kia Motors America (KMA) is official vehicle of the NBA is al ...
- Brands Struggle With Marketing To Women
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2012
Even top brands are struggling to effectively market their products to wome ...
- Ad.com Names Kline CMO
Online Media Daily, Gavin O'Malley - Wednesday, December 12, 2012
Capping off a busy year for the Advertising.com Group, AOL's property ju ...
- Search Marketers Need Better Campaigns To Ensure Success
Online Media Daily, Laurie Sullivan - Wednesday, December 12, 2012
Some 45% of search marketers participating in an Omnicom study to ...
- Havas Video Documents Social Shopping Trends
Online Media Daily, Steve McClellan - Wednesday, December 12, 2012
Just in time for the holiday season shop-a-thon, Havas Media has launch ...
- Read The Tea Leaves
Online Spin, Joseph Jaffe - Thursday, December 13, 2012
I'm not sure what your personal experience is like where you li ...
- Who's To Blame If Promos Are Considered Weak?
TVBlog, David Goetzl - Thursday, December 13, 2012
When on-air promos are deemed ineffective, both the marketing and programming departmen ...
- Beyonce's Deal With PepsiCo 'Unprecedented'?
Around the Net In Media, Phyllis Fine - Wednesday, December 12, 2012
In a move that Patrick Coffee calls "unprecedented—or at the very lea ...
- Friskies Offers 'Catify' App
Marketing Daily, Tanya Gazdik - Tuesday, December 11, 2012
Friskies is launching an app that allows people to see themselves ...
- Big Data Means Big Opportunities For Email Marketers
Online Media Daily, David Goetzl - Tuesday, December 11, 2012
Big Data could become the holy grail of one-to-one marketing, getting t ...
- Wellmark Gets Ahead Of Curve
Marketing Daily, Tanya Gazdik - Monday, December 10, 2012
A new campaign for Wellmark Blue Cross Blue Shield talks directly ...
- Apple Drives Half Of Mobile Messages
Online Media Daily, Mark Walsh - Monday, December 10, 2012
Mobile video messaging as a marketing tool continues to gain ground, wi ...
- Email Marketers Debate Volume's Relation To Revenue
Online Media Daily, David Goetzl - Monday, December 10, 2012
Email marketers constantly debate how often to send email to potential ...
- Gen X Most Vulnerable Financially
Marketing Daily, Tanya Gazdik - Sunday, December 9, 2012
Different generations responded differently to the recession, according to a study, a ...
- YouTube Goes on a Trip
VidBlog, P.J. Bednarski - Friday, December 7, 2012
The idea of showing movies on flights has a logical history. The ...
- Franken Declares War On Location Tracking
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 6, 2012
Giving some mobile marketers cause for concern, Senator Al Franken reportedly pla ...
- Pinfluencer Measures Pinterest's Engagement Value
Online Media Daily, Laurie Sullivan - Wednesday, December 5, 2012
Marketers are finding value in Pinterest. But while the social site doesn ...
- SodaStream To Advertise On Super Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, December 4, 2012
Home soda-maker SodaStream will run a commercial during the fourth quarter ...
- WFA Lines Up Speakers For 2013 Conference
Around the Net In OMD Europe, Nina Lentini - Monday, December 3, 2012
The World Federation of Advertisers has unveiled the headline speakers for t ...
- 360i Releases Big Data Road Map
Online Media Daily, Laurie Sullivan - Monday, December 3, 2012
Digital agency 360i will release guidelines Tuesday that offer up a ro ...
- Consumers Wary Of Mobile Location Marketing
Online Media Daily, Mark Walsh - Monday, December 3, 2012
Mobile has generated buzz lately as a rapidly growing tool for holid ...
- Fram Partners With Deegan For Motorsports Deal
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
Oil filter brand FRAM will partner with freestyle motocross rider Brian "T ...
- What If Your Entire Business Were Opt-In?
Online Spin, Kaila Colbin - Friday, November 30, 2012
For the past year, I've been involved with a new venture call ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- 'CNN Heroes' Adds New Sponsors, Marketers
MediaDailyNews, Wayne Friedman - Wednesday, November 28, 2012
The annual "CNN Heroes: An All-Star Tribute" has signed up three n ...
- M&T Bank Offers Custom Check Cards
Marketing Daily, Tanya Gazdik - Tuesday, November 27, 2012
M&T Bank is offering customers the new option of custom check ca ...