- United Airlines Offers Baggage Delivery
Marketing Daily, Tanya Gazdik - Sunday, January 13, 2013
United Airlines is launching a baggage delivery option that allows customers ...
- Oscar Noms, Wins Boost Revs And Marketing
MediaDailyNews, Wayne Friedman - Friday, January 11, 2013
Although entertainment options continue to expand and crowd the marketplace, the marketi ...
- Lipton Campaign Focuses On Classic Black Tea In Bags
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
A new Lipton campaign, dubbed "Drink positive," aims to drive awareness a ...
- Woolley Named DMA Chief
MediaDailyNews, Joe Mandese - Friday, January 11, 2013
Linda Woolley, acting president-CEO of the Direct Marketing Association since May 201 ...
- Mercury Media Acquires iMarketing
MediaDailyNews, Fern Siegel - Wednesday, January 9, 2013
Mercury Media, a full-service direct-response television media agency, acquired iMarketing, a digit ...
- Email and Social Top Marketers Growth Plans
Research Brief, Jack Loechner - Thursday, January 10, 2013
A new StrongMail survey, conducted via SurveyMonkey, reflects the attitudes of busine ...
- American Airlines Upgrades International Travel
Marketing Daily, Tanya Gazdik - Tuesday, January 8, 2013
American Airlines is adding service components to its first class and busine ...
- NASCAR To Launch A 'Fan And Media Engagement' Lab
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2013
NASCAR launching a "Fan and Media Engagement Center" (FMEC) on Monday ...
- Former Best Buy CMO Moves To LivingSocial
Online Media Daily, Sarah Mahoney - Wednesday, January 9, 2013
LivingSocial says it has hired Barry Judge, a former EVP/CMO at Be ...
- Farmers Insurance Aims To Educate
Marketing Daily, Tanya Gazdik - Monday, January 7, 2013
Farmers Insurance is shifting its creative strategy from less silly to helpi ...
- Sprint Gets Title Sponsorship Of NASCAR Kickoff Event
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
Sprint, in its 10th year as title sponsor of the NASCAR Spri ...
- Spellman Tapped As SVP, Marketing, Penton Media
MediaDailyNews, Fern Siegel - Monday, January 7, 2013
Kate Spellman, previously president of United Business Media's UBM Studios, has join ...
- TD Bank Highlights 'Bank Human' Experience
Marketing Daily, Tanya Gazdik - Thursday, January 3, 2013
After six years of celebrity-focused ads/marketing, TD Bank is shifting to featu ...
- Companies Under Budget For Retail Marketing
MediaDailyNews, Steve McClellan - Wednesday, January 2, 2013
Fewer companies are budgeting for shopper marketing than previously, according to ...
- 2013: The Year Of Mobile Measurement
Online Media Daily, Brendan O'Kane - Thursday, January 3, 2013
Mobile analytics and measurement will make great strides in the coming yea ...
- Kentucky Kicks Ass, But Not Officially (Yet)
Marketing Daily, Karl Greenberg - Wednesday, January 2, 2013
Some Kentucky agency executives want to light a fire under Kentucky's touri ...
- Virgin Atlantic TV Ad Celebrates Staff
Marketing Daily, Tanya Gazdik - Tuesday, January 1, 2013
A multimillion-dollar television ad campaign celebrates the talents of Virgin Atlantic's employee ...
- Social Media, Economy Drives Some Segments
Marketing Daily, Tanya Gazdik - Sunday, December 30, 2012
Social media, reviving already used campaigns and economic implications, drove the t ...
- AdAge: Year's Biggest Screw-ups, Let-downs
Marketing Daily, Nina Lentini - Monday, December 31, 2012
At the top of the list: Apple. "Bridges were warped and enti ...
- Kraft Launching 40+ New Products
Marketing Daily, Karlene Lukovitz - Thursday, December 27, 2012
Kraft Foods Group is kicking off 2013 by announcing more than ...
- Association of Global Automakers Reads The Tea Leaves
Marketing Daily, Karl Greenberg - Thursday, December 27, 2012
Michael Stanton, president and CEO of the Association of Global Automakers (rebrand ...
- NYSportsJournalism.com: Russell Athletic Builds Presence In College Gridiron
Marketing Daily, Karl Greenberg - Thursday, December 27, 2012
The first-ever Russell Athletic Bowl is a sign of where the athlet ...
- 23% Uptick In E-Book Readers
Marketing Daily, Mark Walsh - Friday, December 28, 2012
If you made the switch from print books to e-books this yea ...
- DirecTV Ups Rates, Blames Program Fees
Marketing Daily, Wayne Friedman - Friday, December 28, 2012
DirecTV says its programming fees will rise sharply -- by nearly 1 ...
- 3 Ways To Turbocharge WOM Social Marketing
Online Media Daily, Angela Bandlow - Friday, December 28, 2012
There is no marketing technique more powerful than word of mouth. Bran ...
- Amazon Sets Standard; J.C. Penney, Apple, Dell Drop
Marketing Daily, Tanya Gazdik - Thursday, December 27, 2012
Customers want more merchandise appeal and variety from most retailers, according ...
- CS News: 7-Eleven Offers Healthy Options
Marketing Daily, Karl Greenberg - Thursday, December 27, 2012
7-Eleven Inc. is adding more fresh and healthy food to its convenien ...
- Coca-Cola Sees Expansion In Mobile Future
Marketing Daily, Mark Walsh - Thursday, December 27, 2012
Coca-Cola launched its largest digital effort ever this year with its "Mo ...
- The Detroit Bureau: Oops, Corvette Goes Early
Marketing Daily, Karl Greenberg - Wednesday, December 26, 2012
The only time automakers and social media aren't on good terms ...
- NPR: Rye? Is That, Like, A Kind Of Whiskey?
Marketing Daily, Karl Greenberg - Wednesday, December 26, 2012
Scotch, rum, vodka, tequila even. Bourbon? Sure. But rye? A drink li ...