- Steve Cook Must Plot His Course
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Apple reached its limit of advance orders for iPhone 5 at i ...
- Auto Parts At Center Of China Dispute
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
The U.S. has filed a major trade complaint accusing China of illegal ...
- Benetton Challenges Ideas About Unemployed
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
United Colours of Benetton has launched its latest bid to rid t ...
- For Laughing Out Loud, It's A New VW Campaign
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
"After our sales success recently; there has just been a lot ...
- Wonderful Pistachios Unveils New Get Crackin' Ads
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2012
The latest 15-second videos for Wonderful Pistachios -- a $30-million campaign launchi ...
- Whole Foods Claims Organic Label Breakthrough
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2012
For consumers looking for organic personal-care products, wading through confusing labeling ter ...
- Tablets Boosting PC Satisfaction Rates
Marketing Daily, Aaron Baar - Tuesday, September 18, 2012
All those tablets that consumers are buying (and seem pretty happy wit ...
- Toys R Us, Walmart Rev Toy Engines
Marketing Daily, Sarah Mahoney - Monday, September 17, 2012
As the holiday season gets closer, both Toys R Us and Walma ...
- Honda Launches Huge 2013 Accord Push
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
RPA, the long-time agency for Honda, rolls out its new palette ...
- Social, Mobile Soar In Back-To-School Finale
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2012
As merchants sift through their back-to-school receipts, it looks like the season ...
- Gatfield, Naked Communications Part Ways
MediaDailyNews, Steve McClellan - Monday, September 17, 2012
Veteran senior adman Stephen Gatfield has resigned as co-chairman of Naked Communication ...
- Dispute Between China And Japan Hurts Japanese Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
China and Japan are in a dispute over islands and that's b ...
- The Virtues Of Characters In Food Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Characters like Ronald McDonald, and Tony the Tiger inspire loyalty and tru ...
- Geoffrey Ammer, 62, Disney Marketing Executive
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Longtime Hollywood marketing executive Geoffrey Ammer, who worked with such animated fil ...
- Demand Drives Auto Market
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Pent-up demand for cars is driving the auto sector recovery, even thou ...
- Social Networking Goes Local For Sears
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Each of the 1,238 Sears Hometown and Outlet Stores has a Facebo ...
- iPhone Came From The Worst Movie Ever?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
"Lawnmower Man: Beyond Cyberspace" belongs in the long tail of "worst-ever" movi ...
- ComEd Educates Through Games
Marketing Daily, Aaron Baar - Monday, September 17, 2012
Electric utility ComEd has unveiled four online games designed to teach consume ...
- Heineken USA: New Marketing Exec, New Bottle
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2012
Heineken USA has named Matthew Kahn VP, marketing for its Portfolio Brand ...
- Saks Goes Mobile; Brings Wi-fi To All Stores
Marketing Daily, Sarah Mahoney - Monday, September 17, 2012
In an effort to show off its swanky new app, complete wi ...
- Heineken Enlists James Bond For Global Campaign
Marketing Daily, Tanya Gazdik - Sunday, September 16, 2012
Daniel Craig as James Bond is featured in a global Heineken campai ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Bixbi Pet Creates 'Lost Dogs' Film
Marketing Daily, Tanya Gazdik - Friday, September 14, 2012
Bixbi Pet's first branding effort is a short documentary film warning consume ...
- Sanofi Pasteur Enlists Chris O'Donnell
Marketing Daily, Tanya Gazdik - Thursday, September 13, 2012
Sanofi Pasteur has hired actor Chris O'Donnell to spread the word abo ...
- Major Advertisers Broaden Media In Changing Landscape
MediaDailyNews, David Goetzl - Wednesday, September 12, 2012
MillerCoors has four priorities as it looks to navigate the changing med ...
- Green Cleaning Products Expand Reach
Marketing Daily, Tanya Gazdik - Tuesday, September 11, 2012
Retail sales of green cleaning products totaled $640 million in 2011, ...
- 'Dallas Morning News' Launches Speakeasy
MediaDailyNews, Erik Sass - Monday, September 10, 2012
The "Dallas Morning News," which is owned by A.H. Belo, has partner ...
- Omnicom Launches Content Continuum To Optimize Brand Content
Online Media Daily, Laurie Sullivan - Monday, September 10, 2012
Omnicom Media Group's Resolution Media this week will launch Content Continuum, ...
- Localytics Used New Monies To Up Mobile Marketing Services
Online Media Daily, Gavin O'Malley - Monday, September 10, 2012
It can be tough for publishers to reach app subscribers -- particular ...
- Borrell Creates DMR To Enhance Digital Marketing Metrics
Online Media Daily, Gavin O'Malley - Friday, September 7, 2012
Despite promises of boundless media measurements, online marketers still have trouble tracki ...