Around the Net
Santander Bank Launches New Campaign
- Marketing Magazine UK, Monday, September 24, 2012 3 AM
Santander, the Spanish-owned high street bank, has rolled out a new campaign promoting the "value" it offers customers. A new TV ad, which breaks Sept. 23, sees the brand visit the Shropshire town of Shrewsbury, talking to local people about the value credentials of its products. Santander branch staff are shown using Santander’s ‘Cashback Calculator’ digital tool to reveals how much they could potentially save in a year with that brand’s 123 Current Account and 123 Credit Card.
