- Publicis Reports Double Digit Revenue And Profits But Weak Organic Growth
Raw, Steve McClellan - Friday, July 20, 2012
Pubicis Groupe reported a 15.5% gain in revenue in the second quart ...
- Mercedes-Benz Goes Super High End In Miami
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
Mercedes-Benz Fashion Week Swim is back again in Miami. The program, whi ...
- Hilton Focuses On Global Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 17, 2012
Hilton is evolving its current campaign to feature experiences that guests ha ...
- Hunt Named AOL CMO, Communications Chief
Online Media Daily, Gavin O'Malley - Tuesday, July 17, 2012
AOL on Tuesday named Jolie Hunt as its new chief marketing a ...
- Meredith's MXM Taps Macleod As SVP/GM
Online Media Daily, Gavin O'Malley - Monday, July 16, 2012
Firming up its social strategy, Meredith Xcelerated Marketing has officially named Ja ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- Condom Brands Step Up Marketing Efforts
MediaDailyNews, Erik Sass - Friday, July 13, 2012
Leading U.S. condom-makers are stepping up their marketing efforts in a fier ...
- College Board In Partnership With WNBA
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The WNBA team New York Liberty and the College Board have launch ...
- Dentsu Bids High For Aegis, More M&A Likely
MediaDailyNews, Steve McClellan - Thursday, July 12, 2012
Is Havas next? Or Interpublic Group? In the wake of Dentsu's off ...
- CEOs Distrust Marketing Depts., Cite Financial Disconnects
MediaDailyNews, Steve McClellan - Wednesday, July 11, 2012
While chief executives rely on and value the work of their CF ...
- Chevrolet Takes 'Risky' Out Of Business
Marketing Daily, Karl Greenberg - Tuesday, July 10, 2012
Chevy Confidence covers all the 2012 or 2013 model-year vehicles. In essenc ...
- Expedia Campaign Features Real Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 10, 2012
Travel planning Web site Expedia is launching a brand campaign that featur ...
- Sometimes You Preach To The Choir
MediaDailyNews, Mike Bloxham - Wednesday, July 11, 2012
It's important for marketers to target people that are already in the ...
- Kantar Gains Control Of Press Index
MediaDailyNews, Steve McClellan - Tuesday, July 10, 2012
Kantar, WPP's market research operation, has entered into "binding agreements" to acqui ...
- UM Taps Kiernan As Global CMO
MediaDailyNews, Steve McClellan - Tuesday, July 10, 2012
UM, the Interpublic Group media agency, has hired Eileen Kiernan to fi ...
- NPD: Millennials Driving Greater Use Of Recipes
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Forty-two percent of U.S. households used recipes once a week or mo ...
- US Airways Launches DC Promo
Marketing Daily, Tanya Gazdik - Sunday, July 8, 2012
US Airways will celebrate new service at Washington, D.C.'s Reagan National Airpo ...
- WFA Offers Companies Procurement Tool
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
The World Federation of Advertisers (WFA) is offering companies a new benchmarki ...
- BBVA Compass Assists Wildfire Victims
Marketing Daily, Tanya Gazdik - Tuesday, July 3, 2012
BBVA Compass is donating money and launching programs to help victims ...
- American Airlines, Qantas, Partner
Marketing Daily, Tanya Gazdik - Tuesday, July 3, 2012
American Airlines AAdvantage members can now book award travel via AA.com ...
- Kaplan Punts To The Hub As CMO
MediaDailyNews, Wayne Friedman - Tuesday, July 3, 2012
Cable kids network The Hub has a new chief marketing officer: Ex-N ...
- Mobile Platform Fiksu Raises $10M To Expand Globally
Online Media Daily, Mark Walsh - Tuesday, July 3, 2012
Mobile app marketing firm Fiksu has secured $10 million in a seco ...
- GlaxoSmithKline Settles Fraud Case For $3 Billion
Marketing Daily, Tanya Gazdik - Monday, July 2, 2012
GlaxoSmithKline has reached an agreement with the U.S. Government and multiple stat ...
- Ford Launches New Escape Ads, Web Tool
Marketing Daily, Karl Greenberg - Monday, July 2, 2012
Ford is launching new ads for its Escape compact crossover, under i ...
- Nominate OMMA All Stars
Online Media Daily, Sarah Mahoney - Monday, July 2, 2012
Do you know an OMMA Online All Star? If you know ...
- Mobile Marketing Adoption Slow But Sure
Research Brief, Jack Loechner - Tuesday, July 3, 2012
According to a new StrongMail survey conducted in conjunction with Zoomerang fr ...
- JetBlue, Emirates Partner For Frequent Flyer Promo
Marketing Daily, Tanya Gazdik - Sunday, July 1, 2012
Starting July 1, members of JetBlue's customer loyalty program TrueBlue will ...
- New Slogan For National Hot Dog Month
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
To celebrate the start of July's National Hot Dog Month, the Nation ...
- Nissan Backs Canada Day With 3D Shows
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Nissan is premier sponsor of Canada Day fireworks in Halifax, Ottawa, Toron ...