- Yahoo Names Savitt as New CMO
Raw, Mark Walsh - Monday, August 27, 2012
Yahoo on Monday announced hiring veteran marketing executive Kathy Savitt as i ...
- Corona Enlists Jon Gruden For Promo
Marketing Daily, Tanya Gazdik - Thursday, August 23, 2012
Corona Extra and Corona Light are teaming with football personality Jon Grud ...
- Kelley Blue Book: August Car Sales To Improve
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
August new-car sales will hit 1,273,000 units overall, an 18.7% increase fr ...
- Boston Market Reducing Salt
Marketing Daily, Karlene Lukovitz - Tuesday, August 21, 2012
Boston Market will reduce the salt in three of its signature me ...
- Quaker Chemical Touts The Human Factor
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2012
Quaker Chemical Corporation is launching an integrated campaign, "It's what's inside th ...
- Marketing or Design Thinking?
MediaDailyNews, Mike Bloxham - Wednesday, August 22, 2012
As the trend toward greater consumer control and interaction around messages grow ...
- Outdoor Channel Taps Zlotnick As SVP, Marketing
MediaDailyNews, David Goetzl - Tuesday, August 21, 2012
The Outdoor Channel has added one of two senior executives it pla ...
- Gannett Acquires Blinq To Boost Social Marketing
Online Media Daily, Mark Walsh - Tuesday, August 21, 2012
Gannett Co. is acquiring social-media marketing firm Blinq Media to help bui ...
- MediaCom Markets Brand Pele For World Cup, Olympics
MediaDailyNews, Steve McClellan - Monday, August 20, 2012
With two of the world's biggest sporting events heading to Brazil ...
- Turner to Lead Product Management For BlogFrog
Online Media Daily, Fern Siegel - Monday, August 20, 2012
Marketing tech company BlogFrog selected Raviv Turner to lead product management f ...
- Booming Boomers
Research Brief, Jack Loechner - Tuesday, August 21, 2012
A new report by Nielsen, the "Most Valuable Generation," in collaboration wi ...
- Axe Urges Men To 'Fear No Susan Glenn'
Marketing Daily, Tanya Gazdik - Friday, August 17, 2012
Unilever's Axe brand has enlisted actor Max Greenfield for a six-episode W ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- HP Creates Mobile Business Unit, Tablets Are Focus
Online Media Daily, Laurie Sullivan - Friday, August 17, 2012
Hewlett-Packard has created a mobile business unit for consumer tablets, computers a ...
- Judge Allows Antitrust Lawsuit Against ICANN
Online Media Daily, Wendy Davis - Friday, August 17, 2012
In a closely watched case, a federal judge has ruled that t ...
- Flip.to Wants Hotel Guests To Share Experience
Online Media Daily, Zoe Mandese - Thursday, August 16, 2012
Flip.to, a marketing platform, is encouraging hotel guests to share their experienc ...
- Brands Could Benefit From Google Email Search Feature
Online Media Daily, Laurie Sullivan - Thursday, August 16, 2012
A Google feature that serves up related emails in search engine que ...
- Shatner's Negotiator Found Alive In Priceline Ad
Marketing Daily, Tanya Gazdik - Wednesday, August 15, 2012
After plunging off a bridge to his presumed demise in January, t ...
- Mylan Specialty Offers Free EpiPens To Schools
Marketing Daily, Tanya Gazdik - Tuesday, August 14, 2012
Mylan Specialty pharmaceutical company is launching an EpiPen4Schools program to help schoo ...
- Evian Launching Retro Wood Racquet Cup Tournament
Marketing Daily, Karlene Lukovitz - Tuesday, August 14, 2012
In a tribute to its history in sponsoring the U.S. Open, Evi ...
- Marketers Suing Google Can Appeal Class-Action Denial
Online Media Daily, Wendy Davis - Tuesday, August 14, 2012
A federal appellate court has agreed to decide whether marketers suing Goog ...
- DIY Builds Sponsorships For 'Blog Cabin'
MediaDailyNews, David Goetzl - Friday, August 10, 2012
Susan Leigh, the ad sales head at the DIY Network, would lo ...
- Economy Did Not Impact Summer Travel
Marketing Daily, Tanya Gazdik - Friday, August 10, 2012
Americans are continuing with their summer travel and vacation plans despite t ...
- IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach
MediaDailyNews, Steve McClellan - Wednesday, August 8, 2012
Momentum Worldwide, a unit of Interpublic Group's McCann Worldgroup, has just upp ...
- Outdoor: 'MLF' Hooks More Ads, Adds Execs
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
The Outdoor Channel plans to hire a pair of senior executives, o ...
- NASCAR Hires 3 Marketers In Youth Push
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
NASCAR has added three executives to key roles on its brand, consum ...
- MassMutual's Facebook Effort Benefits Easter Seals
Marketing Daily, Tanya Gazdik - Monday, August 6, 2012
Massachusetts Mutual Life Insurance Co. has launched a campaign on Facebook ...
- Havas Ups Acquisitions, Doubles Stake In Creston
MediaDailyNews, Steve McClellan - Monday, August 6, 2012
Havas has made a number of high-profile acquisitions this year. The lates ...
- 30 Denny's, Weplay Partner To Support Local Teams
Marketing Daily, Karlene Lukovitz - Thursday, August 2, 2012
Thirty upstate New York Denny's restaurants and the Weplay social media platfo ...
- Pacifico Sponsors Surfing Event
Marketing Daily, Tanya Gazdik - Tuesday, July 31, 2012
Pacifico is sponsoring the 2012 U.S. Open of Surfing this week f ...