- Marketers Suing Google Can Appeal Class-Action Denial
Online Media Daily, Wendy Davis - Tuesday, August 14, 2012
A federal appellate court has agreed to decide whether marketers suing Goog ...
- DIY Builds Sponsorships For 'Blog Cabin'
MediaDailyNews, David Goetzl - Friday, August 10, 2012
Susan Leigh, the ad sales head at the DIY Network, would lo ...
- Economy Did Not Impact Summer Travel
Marketing Daily, Tanya Gazdik - Friday, August 10, 2012
Americans are continuing with their summer travel and vacation plans despite t ...
- IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach
MediaDailyNews, Steve McClellan - Wednesday, August 8, 2012
Momentum Worldwide, a unit of Interpublic Group's McCann Worldgroup, has just upp ...
- Outdoor: 'MLF' Hooks More Ads, Adds Execs
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
The Outdoor Channel plans to hire a pair of senior executives, o ...
- NASCAR Hires 3 Marketers In Youth Push
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
NASCAR has added three executives to key roles on its brand, consum ...
- MassMutual's Facebook Effort Benefits Easter Seals
Marketing Daily, Tanya Gazdik - Monday, August 6, 2012
Massachusetts Mutual Life Insurance Co. has launched a campaign on Facebook ...
- Havas Ups Acquisitions, Doubles Stake In Creston
MediaDailyNews, Steve McClellan - Monday, August 6, 2012
Havas has made a number of high-profile acquisitions this year. The lates ...
- 30 Denny's, Weplay Partner To Support Local Teams
Marketing Daily, Karlene Lukovitz - Thursday, August 2, 2012
Thirty upstate New York Denny's restaurants and the Weplay social media platfo ...
- Pacifico Sponsors Surfing Event
Marketing Daily, Tanya Gazdik - Tuesday, July 31, 2012
Pacifico is sponsoring the 2012 U.S. Open of Surfing this week f ...
- Alcohol Brands' Facebook Engagement Grows
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
Facebook engagement over 15 major alcohol brands increased between January and Ju ...
- Former GM Senior Exec LaNeve Joins Ford Agency Team Detroit
Raw, Steve McClellan - Tuesday, July 31, 2012
Mark LaNeve, formerly the top marketing executive at General Motors is joini ...
- Liberty Mutual Launches Campaign During Olympics
Marketing Daily, Tanya Gazdik - Friday, July 27, 2012
Liberty Mutual is launching a new campaign during the Olympics Summer Game ...
- Ewanick Out As Global CMO Of General Motors
MediaDailyNews, Steve McClellan - Sunday, July 29, 2012
Joel Ewanick,the man who restructured General Motors' agency roster, replacing Publicis' Starc ...
- Right Place, Right Time
OMMA Magazine, Sandra Zoratti - Wednesday, July 18, 2012
Advertisers are more vocal than ever about what's wrong with mass marketin ...
- Hartnett To CEO, JWT/OgilvyAction
MediaDailyNews, Steve McClellan - Friday, July 27, 2012
The North American operations of Ogilvy & Mather and JWT, both uni ...
- Vermont Invites Residents To Tweet On Its Behalf
Marketing Daily, Tanya Gazdik - Tuesday, July 24, 2012
Vermont is enlisting its residents to help with social media efforts ...
- Dannon, Smithfield, Chobani Open Own Cafes
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2012
Dannon yogurt and Smithfield Foods, known for Virginia ham and pork, ha ...
- Mike's Launches 'Bear In A Bikini' Labor Day Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Mike's Hard Lemonade Co. has launched a quirky Labor Day-trip sweepstakes featuri ...
- Tennis Champs Team With Nestle Nesquik
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Nestle Nesquik has announced a sponsorship deal with world tennis champions Mi ...
- Best Western, AAA Join For Pet Study
Marketing Daily, Tanya Gazdik - Tuesday, July 24, 2012
Fifty-one percent of travelers with pets say they would bring their pe ...
- Inter/Media Names Ballas VP, Marketing And Sales
MediaDailyNews, Fern Siegel - Tuesday, July 24, 2012
Inter/Media named Gavin Ballas as its new vice president of marketing a ...
- What's Next For GroupM Next? Pinterest Analytics Deal
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
GroupM innovation unit GroupM Next just announced a licensing agreement with visu ...
- Adknowledge Buys Pangea's Quiz, Sweepstakes Biz
Online Media Daily, Gavin O'Malley - Tuesday, July 24, 2012
Pangea Media, best known for social marketing platform SnapApp, just sold i ...
- JetBlue Intros TrueBlue Mosaic
Marketing Daily, Tanya Gazdik - Monday, July 23, 2012
An enhancement to the existing customer loyalty program, it will be availab ...
- After Colo. Shootings: WB, Networks Nix 'Dark Knight Rises' TV Ads
MediaDailyNews, Wayne Friedman - Friday, July 20, 2012
In light of the shooting and deaths in Colorado during a late-nig ...
- Balancing Dueling Goals: Quality And Scale
Online Media Daily, Christopher Hansen - Monday, July 23, 2012
When brands and agencies meet with media and technology companies, their bigge ...
- Nationwide Taps Julia Roberts For Voiceover
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Nationwide Insurance is launching an integrated national marketing campaign July 27 featuri ...
- Sales Of Pet Supplies Defy Economy
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Despite the tepid economy, U.S. retail sales of non-food pet supplies total ...
- 3 Marketing Books Changing The Social Landscape
Online Media Daily, Ekaterina Walter - Friday, July 20, 2012
Jeffrey Hayzlett, Clark Kokich and Sandra Zoratti challenge traditional modes of thinki ...