- Tennis Champs Team With Nestle Nesquik
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Nestle Nesquik has announced a sponsorship deal with world tennis champions Mi ...
- Best Western, AAA Join For Pet Study
Marketing Daily, Tanya Gazdik - Tuesday, July 24, 2012
Fifty-one percent of travelers with pets say they would bring their pe ...
- Inter/Media Names Ballas VP, Marketing And Sales
MediaDailyNews, Fern Siegel - Tuesday, July 24, 2012
Inter/Media named Gavin Ballas as its new vice president of marketing a ...
- What's Next For GroupM Next? Pinterest Analytics Deal
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
GroupM innovation unit GroupM Next just announced a licensing agreement with visu ...
- Adknowledge Buys Pangea's Quiz, Sweepstakes Biz
Online Media Daily, Gavin O'Malley - Tuesday, July 24, 2012
Pangea Media, best known for social marketing platform SnapApp, just sold i ...
- JetBlue Intros TrueBlue Mosaic
Marketing Daily, Tanya Gazdik - Monday, July 23, 2012
An enhancement to the existing customer loyalty program, it will be availab ...
- After Colo. Shootings: WB, Networks Nix 'Dark Knight Rises' TV Ads
MediaDailyNews, Wayne Friedman - Friday, July 20, 2012
In light of the shooting and deaths in Colorado during a late-nig ...
- Balancing Dueling Goals: Quality And Scale
Online Media Daily, Christopher Hansen - Monday, July 23, 2012
When brands and agencies meet with media and technology companies, their bigge ...
- Nationwide Taps Julia Roberts For Voiceover
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Nationwide Insurance is launching an integrated national marketing campaign July 27 featuri ...
- Sales Of Pet Supplies Defy Economy
Marketing Daily, Tanya Gazdik - Thursday, July 19, 2012
Despite the tepid economy, U.S. retail sales of non-food pet supplies total ...
- 3 Marketing Books Changing The Social Landscape
Online Media Daily, Ekaterina Walter - Friday, July 20, 2012
Jeffrey Hayzlett, Clark Kokich and Sandra Zoratti challenge traditional modes of thinki ...
- Publicis Reports Double Digit Revenue And Profits But Weak Organic Growth
Raw, Steve McClellan - Friday, July 20, 2012
Pubicis Groupe reported a 15.5% gain in revenue in the second quart ...
- Mercedes-Benz Goes Super High End In Miami
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
Mercedes-Benz Fashion Week Swim is back again in Miami. The program, whi ...
- Hilton Focuses On Global Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 17, 2012
Hilton is evolving its current campaign to feature experiences that guests ha ...
- Hunt Named AOL CMO, Communications Chief
Online Media Daily, Gavin O'Malley - Tuesday, July 17, 2012
AOL on Tuesday named Jolie Hunt as its new chief marketing a ...
- Meredith's MXM Taps Macleod As SVP/GM
Online Media Daily, Gavin O'Malley - Monday, July 16, 2012
Firming up its social strategy, Meredith Xcelerated Marketing has officially named Ja ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- Condom Brands Step Up Marketing Efforts
MediaDailyNews, Erik Sass - Friday, July 13, 2012
Leading U.S. condom-makers are stepping up their marketing efforts in a fier ...
- College Board In Partnership With WNBA
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The WNBA team New York Liberty and the College Board have launch ...
- Dentsu Bids High For Aegis, More M&A Likely
MediaDailyNews, Steve McClellan - Thursday, July 12, 2012
Is Havas next? Or Interpublic Group? In the wake of Dentsu's off ...
- CEOs Distrust Marketing Depts., Cite Financial Disconnects
MediaDailyNews, Steve McClellan - Wednesday, July 11, 2012
While chief executives rely on and value the work of their CF ...
- Chevrolet Takes 'Risky' Out Of Business
Marketing Daily, Karl Greenberg - Tuesday, July 10, 2012
Chevy Confidence covers all the 2012 or 2013 model-year vehicles. In essenc ...
- Expedia Campaign Features Real Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 10, 2012
Travel planning Web site Expedia is launching a brand campaign that featur ...
- Sometimes You Preach To The Choir
MediaDailyNews, Mike Bloxham - Wednesday, July 11, 2012
It's important for marketers to target people that are already in the ...
- Kantar Gains Control Of Press Index
MediaDailyNews, Steve McClellan - Tuesday, July 10, 2012
Kantar, WPP's market research operation, has entered into "binding agreements" to acqui ...
- UM Taps Kiernan As Global CMO
MediaDailyNews, Steve McClellan - Tuesday, July 10, 2012
UM, the Interpublic Group media agency, has hired Eileen Kiernan to fi ...
- NPD: Millennials Driving Greater Use Of Recipes
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Forty-two percent of U.S. households used recipes once a week or mo ...
- US Airways Launches DC Promo
Marketing Daily, Tanya Gazdik - Sunday, July 8, 2012
US Airways will celebrate new service at Washington, D.C.'s Reagan National Airpo ...
- WFA Offers Companies Procurement Tool
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
The World Federation of Advertisers (WFA) is offering companies a new benchmarki ...