- Defunct Companies Live On As Tattoos
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
BuzzFeed contributor Jack Stuef details the horrific tales of deceased late-90's dot-co ...
- European Food Companies Connect With Young Adults
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, September 19, 2012
Young adults in Europe are communicating with food brands in new wa ...
- Ford Fuses Fashion And Sustainability At FNO
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
Ford Motor was in New York earlier this month to put t ...
- Hillshire Farm Sweats The Details
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2012
Hillshire Farm's first creative from Y&R New York, including TV which bro ...
- New York Life Focuses On Families
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
New York Life is hoping to humanize a business that consumers s ...
- Allstate Helps Latinos Reach Educational Goals
Marketing Daily, Aaron Baar - Tuesday, September 18, 2012
Even as the Hispanic market continues to grow in the United State ...
- Political Ad Tracker: Marketers Can Be Battleground States' Biggest Casualties
MediaDailyNews, Sue Inkrot - Wednesday, September 19, 2012
Media buyers handling plans in battleground states are already dealing with issu ...
- Marketers: Food Elites, Realists Taste The Difference In Shopping
MediaDailyNews, Steve McClellan - Tuesday, September 18, 2012
Shopper marketing specialist on the retail food industry SAI Marketing concludes th ...
- Pepsi Brings Back Michael Jackson
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Pepsi will launch a TV ad starring Michael Jackson to celebrate t ...
- National Ad Campaign Helps Wounded Warriora
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Timed with the 11th anniversary of the terrorist attacks on the Unit ...
- Burberry's Upmarket Move Failing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Burberry is attempting to move upmarket with things like $300 T-shirts, $3,0 ...
- Publix Aims Ads At Walmart
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Publix Super Markets has begun a "See for Yourself" campaign, calling o ...
- Steve Cook Must Plot His Course
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Apple reached its limit of advance orders for iPhone 5 at i ...
- Auto Parts At Center Of China Dispute
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
The U.S. has filed a major trade complaint accusing China of illegal ...
- Benetton Challenges Ideas About Unemployed
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
United Colours of Benetton has launched its latest bid to rid t ...
- For Laughing Out Loud, It's A New VW Campaign
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
"After our sales success recently; there has just been a lot ...
- Wonderful Pistachios Unveils New Get Crackin' Ads
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2012
The latest 15-second videos for Wonderful Pistachios -- a $30-million campaign launchi ...
- Whole Foods Claims Organic Label Breakthrough
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2012
For consumers looking for organic personal-care products, wading through confusing labeling ter ...
- Tablets Boosting PC Satisfaction Rates
Marketing Daily, Aaron Baar - Tuesday, September 18, 2012
All those tablets that consumers are buying (and seem pretty happy wit ...
- Toys R Us, Walmart Rev Toy Engines
Marketing Daily, Sarah Mahoney - Monday, September 17, 2012
As the holiday season gets closer, both Toys R Us and Walma ...
- Honda Launches Huge 2013 Accord Push
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
RPA, the long-time agency for Honda, rolls out its new palette ...
- Social, Mobile Soar In Back-To-School Finale
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2012
As merchants sift through their back-to-school receipts, it looks like the season ...
- Gatfield, Naked Communications Part Ways
MediaDailyNews, Steve McClellan - Monday, September 17, 2012
Veteran senior adman Stephen Gatfield has resigned as co-chairman of Naked Communication ...
- Dispute Between China And Japan Hurts Japanese Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
China and Japan are in a dispute over islands and that's b ...
- The Virtues Of Characters In Food Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Characters like Ronald McDonald, and Tony the Tiger inspire loyalty and tru ...
- Geoffrey Ammer, 62, Disney Marketing Executive
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Longtime Hollywood marketing executive Geoffrey Ammer, who worked with such animated fil ...
- Demand Drives Auto Market
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Pent-up demand for cars is driving the auto sector recovery, even thou ...
- Social Networking Goes Local For Sears
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Each of the 1,238 Sears Hometown and Outlet Stores has a Facebo ...
- iPhone Came From The Worst Movie Ever?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
"Lawnmower Man: Beyond Cyberspace" belongs in the long tail of "worst-ever" movi ...
- ComEd Educates Through Games
Marketing Daily, Aaron Baar - Monday, September 17, 2012
Electric utility ComEd has unveiled four online games designed to teach consume ...