- Geoffrey Ammer, 62, Disney Marketing Executive
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Longtime Hollywood marketing executive Geoffrey Ammer, who worked with such animated fil ...
- Demand Drives Auto Market
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Pent-up demand for cars is driving the auto sector recovery, even thou ...
- Social Networking Goes Local For Sears
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
Each of the 1,238 Sears Hometown and Outlet Stores has a Facebo ...
- iPhone Came From The Worst Movie Ever?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 17, 2012
"Lawnmower Man: Beyond Cyberspace" belongs in the long tail of "worst-ever" movi ...
- ComEd Educates Through Games
Marketing Daily, Aaron Baar - Monday, September 17, 2012
Electric utility ComEd has unveiled four online games designed to teach consume ...
- Heineken USA: New Marketing Exec, New Bottle
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2012
Heineken USA has named Matthew Kahn VP, marketing for its Portfolio Brand ...
- Saks Goes Mobile; Brings Wi-fi To All Stores
Marketing Daily, Sarah Mahoney - Monday, September 17, 2012
In an effort to show off its swanky new app, complete wi ...
- Heineken Enlists James Bond For Global Campaign
Marketing Daily, Tanya Gazdik - Sunday, September 16, 2012
Daniel Craig as James Bond is featured in a global Heineken campai ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Bixbi Pet Creates 'Lost Dogs' Film
Marketing Daily, Tanya Gazdik - Friday, September 14, 2012
Bixbi Pet's first branding effort is a short documentary film warning consume ...
- Sanofi Pasteur Enlists Chris O'Donnell
Marketing Daily, Tanya Gazdik - Thursday, September 13, 2012
Sanofi Pasteur has hired actor Chris O'Donnell to spread the word abo ...
- Major Advertisers Broaden Media In Changing Landscape
MediaDailyNews, David Goetzl - Wednesday, September 12, 2012
MillerCoors has four priorities as it looks to navigate the changing med ...
- Green Cleaning Products Expand Reach
Marketing Daily, Tanya Gazdik - Tuesday, September 11, 2012
Retail sales of green cleaning products totaled $640 million in 2011, ...
- 'Dallas Morning News' Launches Speakeasy
MediaDailyNews, Erik Sass - Monday, September 10, 2012
The "Dallas Morning News," which is owned by A.H. Belo, has partner ...
- Omnicom Launches Content Continuum To Optimize Brand Content
Online Media Daily, Laurie Sullivan - Monday, September 10, 2012
Omnicom Media Group's Resolution Media this week will launch Content Continuum, ...
- Localytics Used New Monies To Up Mobile Marketing Services
Online Media Daily, Gavin O'Malley - Monday, September 10, 2012
It can be tough for publishers to reach app subscribers -- particular ...
- Borrell Creates DMR To Enhance Digital Marketing Metrics
Online Media Daily, Gavin O'Malley - Friday, September 7, 2012
Despite promises of boundless media measurements, online marketers still have trouble tracki ...
- Consumer Buying Cautious, But Rising Online
Online Media Daily, Laurie Sullivan - Friday, September 7, 2012
Citi Research held a global call with analysts Friday providing updates ...
- Lexus Launches Big Campaign For ES
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Lexus is launching a campaign, via El Segundo, Calif.-based Team One, ...
- Adobe Social Debuts To Enhance Brand Analytics
Online Media Daily, Gavin O'Malley - Thursday, September 6, 2012
Adobe just debuted a new service, which it promises will give bran ...
- Ogilvy, IBM Partner To Strengthen e-Commerce Ops
Online Media Daily, Steve McClellan - Thursday, September 6, 2012
WPP's Ogilvy & Mather has forged a new partnership with longtime ...
- McAfee Sued For Marketing 'Scareware'
Online Media Daily, Wendy Davis - Thursday, September 6, 2012
Antivirus company McAfee has been hit with a potential class-action lawsuit f ...
- Datalogix Acquires Connection Engine
Online Media Daily, David Goetzl - Thursday, September 6, 2012
Datalogix, which aims to link digital media exposure with customer purchasing dat ...
- BMW Reaches Out To PGA Golfers Where They Sleep
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
PGA players will see a different kind of driver when they l ...
- Barilla Plans U.S. Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Italy's Barilla SpA plans to launch a chain of Barilla-branded restaurants ne ...
- Too Late To Relate?
Garfield at Large, Bob Garfield - Tuesday, September 4, 2012
Komen was a Relationship Era marketer before there was a Relationship Er ...
- Ex-Forrester Riley Opts Into AudienceScience As VP, Marketing
Online Media Daily, Laurie Sullivan - Friday, August 31, 2012
AudienceScience has appointed former Forrester Research analyst Emily Riley to vice preside ...
- Mobile Users Lack Loyalty
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2012
Mobile phone users are likely to become vocal and active detractors ...
- Thacker To Chief Marketing Strategist, SHC DIrect
MediaDailyNews, Fern Siegel - Thursday, August 30, 2012
SHC Direct, a loyalty marketing company, named Bob Thacker as Chief Marketi ...
- Facebook Forecast Dips To $5 Billion
Online Media Daily, Gavin O'Malley - Thursday, August 30, 2012
Amid persistent marketer concerns -- and a clumsy public debut -- eMarket ...