- Turner to Lead Product Management For BlogFrog
Online Media Daily, Fern Siegel - Monday, August 20, 2012
Marketing tech company BlogFrog selected Raviv Turner to lead product management f ...
- Booming Boomers
Research Brief, Jack Loechner - Tuesday, August 21, 2012
A new report by Nielsen, the "Most Valuable Generation," in collaboration wi ...
- Axe Urges Men To 'Fear No Susan Glenn'
Marketing Daily, Tanya Gazdik - Friday, August 17, 2012
Unilever's Axe brand has enlisted actor Max Greenfield for a six-episode W ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- HP Creates Mobile Business Unit, Tablets Are Focus
Online Media Daily, Laurie Sullivan - Friday, August 17, 2012
Hewlett-Packard has created a mobile business unit for consumer tablets, computers a ...
- Judge Allows Antitrust Lawsuit Against ICANN
Online Media Daily, Wendy Davis - Friday, August 17, 2012
In a closely watched case, a federal judge has ruled that t ...
- Flip.to Wants Hotel Guests To Share Experience
Online Media Daily, Zoe Mandese - Thursday, August 16, 2012
Flip.to, a marketing platform, is encouraging hotel guests to share their experienc ...
- Brands Could Benefit From Google Email Search Feature
Online Media Daily, Laurie Sullivan - Thursday, August 16, 2012
A Google feature that serves up related emails in search engine que ...
- Shatner's Negotiator Found Alive In Priceline Ad
Marketing Daily, Tanya Gazdik - Wednesday, August 15, 2012
After plunging off a bridge to his presumed demise in January, t ...
- Mylan Specialty Offers Free EpiPens To Schools
Marketing Daily, Tanya Gazdik - Tuesday, August 14, 2012
Mylan Specialty pharmaceutical company is launching an EpiPen4Schools program to help schoo ...
- Evian Launching Retro Wood Racquet Cup Tournament
Marketing Daily, Karlene Lukovitz - Tuesday, August 14, 2012
In a tribute to its history in sponsoring the U.S. Open, Evi ...
- Marketers Suing Google Can Appeal Class-Action Denial
Online Media Daily, Wendy Davis - Tuesday, August 14, 2012
A federal appellate court has agreed to decide whether marketers suing Goog ...
- DIY Builds Sponsorships For 'Blog Cabin'
MediaDailyNews, David Goetzl - Friday, August 10, 2012
Susan Leigh, the ad sales head at the DIY Network, would lo ...
- Economy Did Not Impact Summer Travel
Marketing Daily, Tanya Gazdik - Friday, August 10, 2012
Americans are continuing with their summer travel and vacation plans despite t ...
- IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach
MediaDailyNews, Steve McClellan - Wednesday, August 8, 2012
Momentum Worldwide, a unit of Interpublic Group's McCann Worldgroup, has just upp ...
- Outdoor: 'MLF' Hooks More Ads, Adds Execs
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
The Outdoor Channel plans to hire a pair of senior executives, o ...
- NASCAR Hires 3 Marketers In Youth Push
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
NASCAR has added three executives to key roles on its brand, consum ...
- MassMutual's Facebook Effort Benefits Easter Seals
Marketing Daily, Tanya Gazdik - Monday, August 6, 2012
Massachusetts Mutual Life Insurance Co. has launched a campaign on Facebook ...
- Havas Ups Acquisitions, Doubles Stake In Creston
MediaDailyNews, Steve McClellan - Monday, August 6, 2012
Havas has made a number of high-profile acquisitions this year. The lates ...
- 30 Denny's, Weplay Partner To Support Local Teams
Marketing Daily, Karlene Lukovitz - Thursday, August 2, 2012
Thirty upstate New York Denny's restaurants and the Weplay social media platfo ...
- Pacifico Sponsors Surfing Event
Marketing Daily, Tanya Gazdik - Tuesday, July 31, 2012
Pacifico is sponsoring the 2012 U.S. Open of Surfing this week f ...
- Alcohol Brands' Facebook Engagement Grows
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
Facebook engagement over 15 major alcohol brands increased between January and Ju ...
- Former GM Senior Exec LaNeve Joins Ford Agency Team Detroit
Raw, Steve McClellan - Tuesday, July 31, 2012
Mark LaNeve, formerly the top marketing executive at General Motors is joini ...
- Liberty Mutual Launches Campaign During Olympics
Marketing Daily, Tanya Gazdik - Friday, July 27, 2012
Liberty Mutual is launching a new campaign during the Olympics Summer Game ...
- Ewanick Out As Global CMO Of General Motors
MediaDailyNews, Steve McClellan - Sunday, July 29, 2012
Joel Ewanick,the man who restructured General Motors' agency roster, replacing Publicis' Starc ...
- Right Place, Right Time
OMMA Magazine, Sandra Zoratti - Wednesday, July 18, 2012
Advertisers are more vocal than ever about what's wrong with mass marketin ...
- Hartnett To CEO, JWT/OgilvyAction
MediaDailyNews, Steve McClellan - Friday, July 27, 2012
The North American operations of Ogilvy & Mather and JWT, both uni ...
- Vermont Invites Residents To Tweet On Its Behalf
Marketing Daily, Tanya Gazdik - Tuesday, July 24, 2012
Vermont is enlisting its residents to help with social media efforts ...
- Dannon, Smithfield, Chobani Open Own Cafes
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2012
Dannon yogurt and Smithfield Foods, known for Virginia ham and pork, ha ...
- Mike's Launches 'Bear In A Bikini' Labor Day Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Mike's Hard Lemonade Co. has launched a quirky Labor Day-trip sweepstakes featuri ...