• September 17, 2012

In an effort to show off its swanky new app, complete with wish lists and fashion look books, Saks Fifth Avenue says it has launched AT&T Wi-Fi at each of its 44 stores.

Shoppers with Wi-Fi enabled devices will automatically get connected each time they visit a store. Since introducing the feature at its New York City flagship last November, it says it has made five million connections to the in-store network.

Last holiday season, it says customers exchanged some 17 million MB of data traffic, sharing shopping decisions and perusing new looks.--Sarah Mahoney