- TLA Worldwide, Focused On Baseball
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Legacy Sports Group (Legacy), a baseball representation business, and The Agency Spor ...
- 'Tech Evangelists' Deserve Attention
Marketing Daily, Aaron Baar - Monday, January 23, 2012
Consumer electronics companies (and marketers looking to drive app adoption in genera ...
- CMOs Sweating Their Tech Savvy
Marketing Daily, Sarah Mahoney - Monday, January 23, 2012
CMOs believe they are evolving effectively as digital disciplines mature, according ...
- Chevy Super Bowl: Social And Global
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Chevrolet's humorous ad featuring a yellow Camaro is part of a ra ...
- Ensemble Nabs Deckelbaum To Head Branded Content, Strengthen Creative Ties
MediaDailyNews, Steve McClellan - Monday, January 23, 2012
Ensemble, the Interpublic branded entertainment firm, continues to expand with the appointme ...
- Fox's 'Touch,' Unilever Partner For Major Global Ad Partnership
MediaDailyNews, Wayne Friedman - Monday, January 23, 2012
In what Fox Television says is a first, the network's new dra ...
- Why Social Audience Measurement Hasn't Yet Delivered
Online Media Daily, Michael Hussey - Tuesday, January 24, 2012
Social has fundamentally changed consumer spending decision making. On average, 89% ...
- Study: Consumers View Social Marketing As Invasive
Online Media Daily, Mark Walsh - Monday, January 23, 2012
Marketers often tout social media as a channel that allows them ...
- C-Suite Upbeat About Organic Growth, Ad Spend
Online Media Daily, Gavin O'Malley - Monday, January 23, 2012
Sixty-five percent of media, information, marketing services and technology executives anticipate organ ...
- Scooters And Smaller Motorcycles Help Grow Market
Marketing Daily, Karl Greenberg - Saturday, January 21, 2012
Motorcycles and scooters are a discretionary spend? Maybe that was so ...
- Staples Gives $250,000 In TV Ads To Small Businesses
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Staples says it will give away $250,000 in TV ad money ...
- Why Animals Rock The Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Budweiser's magnificently predictable Clydesdales. A righteous pug kicking down doors for Dorito ...
- Video Rental Stores On 'Life Support'
Marketing Daily, Aaron Baar - Saturday, January 21, 2012
The end of the video store is nigh. According to the N ...
- Kraft Cheese Veers A Bit From The Mainstream
Marketing Daily, Karlene Lukovitz - Saturday, January 21, 2012
The new campaign from Kraft Cheese is unusual because it spans fi ...
- MetroPCS Gets Into Sports
Marketing Daily, Karl Greenberg - Saturday, January 21, 2012
Dallas-based wireless company MetroPCS is sponsoring the Olympic USA Basketball team wi ...
- Resolutions And Predictions And Questions In 2012
Marketing: Causes, Doug Weinbrenner - Monday, January 23, 2012
Don't you just love that New Year smell? Everywhere you turn, the ...
- NASCAR VP Marketing Talks Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 20, 2012
NASCAR has 40 sponsors including Coors List, Craftsman Tools, Coca-Cola, Old Spic ...
- UK: Trad Media Spend Dips, Online Ads Favored
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
In the UK, optimism is falling among business executives, since marketing budge ...
- Client/Agency Expectations Going Into 2012
Research Brief, Jack Loechner - Friday, January 20, 2012
According to the 2012 RSW/US New Year Outlook Survey to glean insigh ...
- Joule Names EMEA Media Chief, WPP Mobile Shop Taps Microsoft's Tom
Online Media Daily, Mark Walsh - Wednesday, January 18, 2012
Further bolstering its European presence, WPP's mobile marketing agency Joule has hir ...
- BTX Names Robbins Top Marketing Manager
Online Media Daily, Fern Siegel - Wednesday, January 18, 2012
BTX Technologies, a value-added distributor and manufacturer of interface and system produc ...
- Connecticut Launches $22 Million Branding Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2012
Connecticut is launching a $22 million, two-year marketing initiative to bolster i ...
- For Mobile, Context Is The Differentiator
MediaDailyNews, Mike Bloxham - Wednesday, January 18, 2012
Perhaps the single factor that could benefit the mobile industry more th ...
- Media Shop Creates Marketing Post, Palmer Names Cheil's Boak CMO
MediaDailyNews, Steve McClellan - Tuesday, January 17, 2012
New York-based media agency RJ Palmer has hired Chris Boak as i ...
- Savvy Marketers Utilize Digital Data To Optimize Ad Targeting
Online Media Daily, Gavin O'Malley - Tuesday, January 17, 2012
Among marketers, what separates the good from the bad? Effective real-time audien ...
- Dove Launching Raisins, Peanuts Line
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Mars' Dove Chocolate will launch bit-sized chocolate-covered raisins and peanuts products th ...
- Cadbury Pioneers Product Launch Using Google+
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Cadbury used its social media profiles to launch its Dairy Milk Bubb ...
- Tebow Generates Massive Social Media, Marketing Interest
Online Media Daily, Gavin O'Malley - Monday, January 16, 2012
Thanks to a combination of controversial beliefs, leading-man looks and improbable playmaki ...
- American Airlines, GayCities Partner For Promo
Marketing Daily, Tanya Gazdik - Sunday, January 15, 2012
"Our investment and commitment in the LGBT community has created loyalty ...
- PepsiCo Likely To Up Investment In Soft Drink Brands
Marketing Daily, Karlene Lukovitz - Friday, January 13, 2012
A months-long internal strategic review of 2012's business plan by PepsiCo's directo ...