- JetBlue Plane Wears Red Sox Colors
Marketing Daily, Tanya Gazdik - Saturday, February 11, 2012
JetBlue has been the official airline of the Boston Red Sox sin ...
- New CMO: Arby's Planning Total Relaunch
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Arby's will see a complete overhaul in 2012's third quarter, including redesign ...
- Stonyfield Launches YoKids Greek; Ties In With Movie
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Stonyfield has launched YoKids Greek yogurt, and announced tie-ins with the ...
- CPG Marketers Need Better Shopper Strategies
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
A new study from Booz & Company indicates that many consumer goo ...
- Continental Pushes Past Southwest In Customer Loyalty
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...
- The Power of Price Metrics
MediaDailyNews, Lawrence S. Fried - Friday, February 10, 2012
In buying media, marketers tend to focus on CPM as a measu ...
- Corona Supports Cancer Research With Promo
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2012
Coinciding with the college basketball tournament in March, patrons at thousands ...
- Rising Mobile Content Boon To Marketers
Online Media Daily, Mark Walsh - Wednesday, February 8, 2012
With the spread of smartphones, more people are embracing a range ...
- Bud Light Enlists Weego To Continue Buzz
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2012
Bud Light's Facebook page explains how "once just looking for an owne ...
- Coke's Bowl Livestream Greatly Exceeds Expectations
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
Response to Coke's livestream running commentary by two animated polar bears duri ...
- Many Marketers Need An Image, Reputation Makeover
MediaDailyNews, Steve McClellan - Tuesday, February 7, 2012
At a time when consumers are demanding more transparency from companies ...
- Extole Secures $10 Million For Social Referral Funding
Online Media Daily, Laurie Sullivan - Wednesday, February 8, 2012
Strangers or friends can become the most successful brand advocates through onli ...
- Big 4 Sites Control Future Of E-commerce
Online Media Daily, Gavin O'Malley - Tuesday, February 7, 2012
One could argue that Google, Amazon, Apple, and Facebook now control t ...
- The Past & Future Of Sports In Video
Online Spin, Cory Treffiletti - Wednesday, February 8, 2012
Over the last few weeks I've been thinking a lot about spor ...
- Coin Toss Triggers Freebies for Papa John's Fans
Marketing Daily, Karlene Lukovitz - Monday, February 6, 2012
Thanks to the Super Bowl's coin toss turning up "heads," millions ...
- Citgo Continues 'Fueling Good' Program
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2012
Houston-based Citgo is awarding Florida-based Canine Castaways, Inc. with $5,000 in Cit ...
- CPG, Health Top Video Advertisers, Digital Video To Hit $5.4B
Online Media Daily, Gavin O'Malley - Friday, February 3, 2012
Throughout 2011, CPG brands spent more than any other group on vid ...
- Bud, Bud Light Headline A-B's Super Bowl Lineup
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2012
Anheuser-Busch will debut four-and-a-half minutes of new creative during the Super Bo ...
- Starwood Offers New Loyalty Benefits
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2012
Starwood Hotels & Resorts Worldwide is increasing the benefits available to membe ...
- PepsiCo Picks 3 Bloggers as 'Correspondents'
Marketing Daily, Karlene Lukovitz - Wednesday, February 1, 2012
PepsiCo has chosen three female bloggers to be on its team ...
- Kraft Restructures Corporate Media, Stewart Out
MediaDailyNews, Steve McClellan - Wednesday, February 1, 2012
Veteran marketer and agency executive Mark Stewart, currently vice president global med ...
- Century 21 Preps For Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 30, 2012
Century 21 Real Estate has released three teaser videos for its deb ...
- Winston-Salem Launches Tourism Campaign
Marketing Daily, Tanya Gazdik - Monday, January 30, 2012
The Visit Winston-Salem tourism bureau in North Carolina has launched a campai ...
- Poll Reveals Most Consumers Like Their Bank
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2012
Contrary to the widely held belief that banks have hit an all-ti ...
- Bank of America Tests Online Discounts
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2012
Bank of America is testing a new service that will allow custome ...
- Pet Owners Shopping Around
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2012
Pet product marketers and retailers might want to rethink their strategies d ...
- Extended Hours Driving QSRs' Growth
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
Extended hours--including 24-hour operation -- are on the rise among QSRs, a ...
- Beam Inc. Taps Emerging Markets Managing Director
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
Global spirits company Beam Inc. has hired Arthur Aroney as managing direct ...
- General Mills Ties Into 3D 'Star Wars' Release
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
The Force will be with General Mills' Big G Cereals starting ...
- Lexus Super Bowl Ad: Big Changes
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...