- MEC Forecast: Emerging Markets Grab Brand Attention, Health Apps Key
MediaDailyNews, Steve McClellan - Friday, March 9, 2012
Fewer cash payments and more haggling over transactions are among the b ...
- Building Your Own Brand Online
Online Spin, Matt Straz - Monday, March 12, 2012
Last year I resolved to become more active in online networking. Whi ...
- Kraft, Nokia Launch Mobile Innovation Lab
Marketing Daily, Karlene Lukovitz - Thursday, March 8, 2012
Kraft Foods is partnering with Nokia to create a mobile innovation ...
- CPG Companies Grow By Targeting Hispanics
MediaDailyNews, Erik Sass - Thursday, March 8, 2012
Marketing efforts targeting Hispanics are correlated with overall revenue growth for consum ...
- UGG Captures The Thrill Of 'The Chase'
Marketing Daily, Tanya Gazdik - Tuesday, March 6, 2012
UGG Australia is launching an integrated campaign that is a homage ...
- Caribou Coffee Launches Twitter Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2012
Caribou Coffee has launched a "You + Your Bou" Twitter-based sweeps campa ...
- Turf Wars Between Agencies Anger Marketers, Impact Shopping Experience
MediaDailyNews, Steve McClellan - Monday, March 5, 2012
While turf battles between agencies working on the same account aren't ne ...
- Ace Debuts First-Ever Paint Campaign
Marketing Daily, Tanya Gazdik - Sunday, March 4, 2012
Ace Hardware is hoping to increase consumer awareness of its paint departmen ...
- Enterprise Leverages NCAA Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 1, 2012
Just in time for the "March Madness" college basketball tournament, Enterprise Rent-A-C ...
- Fidelity Digital Campaign Aims To Provoke Thought
Marketing Daily, Tanya Gazdik - Tuesday, February 28, 2012
Fidelity Investments is focusing on thought-provoking insights generated by the firm's equit ...
- Bank Customers Defect Due To Fees, Poor Service
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Fees are the main reason customers shop for a new primary ban ...
- Allstate CMO LaNeve Resigns
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Mark LaNeve, Allstate Corp. senior executive vice president, agency operations and chi ...
- Why Settle For CPMs When Data Drives Long-Term Relationships?
Online Media Daily, Mike Rosen - Monday, February 27, 2012
Those trying to map media's future role in marketing share a m ...
- Verizon Targets Young Professionals
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2012
Verizon is targeting what it calls "trend-setting young professionals" who live ...
- Advertisers Seek Alternatives To Agencies
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
An annual review of website traffic and search criteria submitted to leadi ...
- Big Data, Shm-ig Data
Online Media Daily, - Thursday, February 23, 2012
Marketers are gathering more data than ever with new analytics tools, soci ...
- Nissan N.A. Gets New Marcomms Director
Marketing Daily, Karl Greenberg - Tuesday, February 21, 2012
Nissan North America has tapped Vinay Shahani to replace Bill Peffer ...
- Quixote Studios Names Halperin VP, Marketing
Online Media Daily, Fern Siegel - Tuesday, February 21, 2012
Quixote Studios has appointed Stuart Halperin vice president of marketing. ...
- Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking a ...
- Pro Sports Solve Social Media Puzzle
Marketing Daily, Karl Greenberg - Sunday, February 19, 2012
The challenge of social media for major league sports is how ...
- CMOs Becoming 'Marketing CEO Super-Species'
Marketing Daily, Karlene Lukovitz - Saturday, February 18, 2012
Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanni ...
- Cabela's Expands, Rolls Out Smaller-Store Format
Marketing Daily, Sarah Mahoney - Saturday, February 18, 2012
Just in time for spring turkey season, outdoor outfitter Cabela's is unveili ...
- Tyson, Bud Light Team on March Madness Retail Promo
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Tyson Wings and Bud Light are partnering on a retail promotion bei ...
- Florida Posts Record Tourism For 2011
Marketing Daily, Karl Greenberg - Thursday, February 16, 2012
Visit Florida, the state's official tourism marketing corporation estimates that 85.9 milli ...
- Tropicana Launches Focus On Less Juice, Higher Margins
Marketing Daily, Karlene Lukovitz - Wednesday, February 15, 2012
PepsiCo's Tropicana brand is focusing on developing products with "less juice, mo ...
- Digital Maven Bonin Bough Leaving PepsiCo For Kraft
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Bonin Bough, currently global director of digital and social media at PepsiC ...
- Making Noise: A Conversation With Combe's Tom Cunniff
MediaDailyNews, Bill Duggan - Wednesday, February 15, 2012
If you want to create mass awareness, there's nothing like TV. ...
- Caorunn Scottish Gin Looking For Bartenders
Marketing Daily, Karl Greenberg - Monday, February 13, 2012
Caorunn Small Batch Scottish Gin is looking for a few good, ...
- Kraft Twitter Promo Features Ted Williams
Marketing Daily, Karlene Lukovitz - Monday, February 13, 2012
Kraft Macaroni & Cheese is employing the "golden voice" of Ted Willia ...
- Spanfeller Hires Stone As SVP, Marketing
Online Media Daily, Mark Walsh - Monday, February 13, 2012
Former Digitas executive Jacqueline Stone has joined Spanfeller Media Group as SV ...