Caribou Coffee has launched a "You + Your Bou" Twitter-based sweepstakes campaign.
Fans who tweet using the hastag #MyBou and share how Caribou has helped "fuel their passion in life" are entered for a chance to win a prize that relates specifically to their passion (specific sports, travel, etc.).
Winners will be randomly drawn each week during March.
The campaign was announced on a tab on the brand's Facebook page.
According to Caribou, which is the U.S.'s second-largest (by number of units) company-owned premium coffeehouse operator, it is the most-recommended in online conversations, per a recent Zocalo Group study.
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