An annual review of website traffic and search criteria submitted to leading online search and selection consultant AgencyFinder.com by registered advertisers shows that clients are more open to solutions from non-traditional marketing service providers than ever before.
"If you look at the hundreds of search inquiries we've processed over the last 18 months, you see more and more clients willing to meet with the entire spectrum of marketing service firms -- from integrated marketing firms to shops specializing in digital, social, experiential and other mediums," explains AgencyFinder's Chairman and CEO, Chuck Meyst, in a statement.
"Over the years, 'ad agency' and 'advertising agency' have morphed to become marcom, integrated marketing communications, digital, interactive, experiential, shopper, crowd-sourcing, social media and more, all contributed by well-intended individuals seeking differentiation," Meyst continued. "But clients regard those distinctions as services. Clearly there's a difference between what giant corporations desire and what many small to mid-sized clients desire, but regardless of size, most suggest they'd like a marketing partner to provide whatever discipline is called for."