- B2B Personalized Account Strategies
Research Brief, Jack Loechner - Friday, April 28, 2017
According to the Account Based Marketing Trends paper from Oracle, Account-Based Marketi ...
- Marketing Tech Firm Zeta Global Gets $140M
Around the Net In Brand Marketing, Gavin O'Malley - Thursday, April 27, 2017
Marketing tech firm Zeta Global just raised $140 million in a Series ...
- Find The Right Investment Level To Enter The Hispanic Market
Engage:Hispanics, Jose Villa - Thursday, April 27, 2017
The last few years have seen an explosion in public discussion a ...
- Oh, My Faking Head!
Engage:Teens, Greg Peverill-Conti - Thursday, April 27, 2017
Most thinking people agree that false information and hate speech are b ...
- Retail Outlook: Apocalypse or Opportunity?
Marketing: CPG, Beth Moeller - Thursday, April 27, 2017
More retailers filed for bankruptcy in the first three months of 20 ...
- NLogic Announces First Clients Of Lens For Radio Ad Product
Real-Time Daily, Philip Rosenstein - Thursday, April 27, 2017
NLogic, a software, data and consumer insight provider for the broadcast a ...
- Study Finds Most Marketers Don't Consider Data Their Responsibility
Real-Time Daily, Philip Rosenstein - Wednesday, April 26, 2017
A study by Blue Venn finds that 64% of marketers in t ...
- Painting The CMO Out Of The Picture?
MAD London, Mark Jackson - Tuesday, April 25, 2017
It has taken years to keep marketing from being viewed as ...
- How IAMS Developed Programmatic Strategy To Market Pet Products
Real-Time Daily, Philip Rosenstein - Monday, April 24, 2017
So many dog breeds, so little information on targeting their owners! Th ...
- IoT Extends Reach Into The Travel Market
Marketing: Travel, Tim Dunn - Monday, April 24, 2017
While travel has been one of the first industries to move t ...
- Amazon: Mistakes Brands Make
SearchBlog, Laurie Sullivan - Thursday, April 20, 2017
Marketers from major brands typically think their brand power will drive sal ...
- IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics
Email Marketing Daily, Jess Nelson - Tuesday, April 18, 2017
The new features expand the predictive intelligence capabilities of the platform, helpi ...
- Internal Marketing Can Solve For 'Distraction Principle'
Online Spin, Cory Treffiletti - Wednesday, April 19, 2017
The best-laid plans of mice and men often go awry. This proverbi ...
- Form Follows Function: The DMA's New Cross-Device RFI
Marketing Insider: Cross-Channel, Ray Schultz - Monday, April 17, 2017
Tone up your attribution by using the new cross-device ID template, ...
- Global Gold Rush: Email Will Boom Through 2025
The Email Edge, Ray Schultz - Monday, April 17, 2017
The vendor market is "fragmented and competitive" due to the presence ...
- IoT, AI Lead All Business Tech Investments - By A Lot
Connected Thinking, Chuck Martin - Thursday, April 13, 2017
Big companies are betting that the Internet of Things and artificial intelligen ...
- QVC Pivots To Data-Driven Ecommerce
Email Marketing Daily, Jess Nelson - Thursday, April 13, 2017
TV-based retailer QVC has expanded its ecommerce capabilities with a new analyti ...
- Email in China: Just How Healthy Is It?
Email Marketing Daily, Ray Schultz - Friday, April 14, 2017
Insights and statistics on email marketing in China ...
- Up Close And Personal: Face-To-Face Visits More Effective Than Email
The Email Edge, Ray Schultz - Friday, April 14, 2017
Professors find that face-to-face visits are more effective than email. Here's o ...
- Will Artificial Intelligence Make Email Marketers Obsolete?
Email Insider, Loren McDonald - Thursday, April 13, 2017
Forrester Research says intelligent agents (cognitive marketing, artificial intelligence, machine learning, chatbot ...
- 5 Top Reasons To Deploy Marketing Automation Tools
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, April 12, 2017
There are many advantages to using marketing automation over just blasting o ...
- CFOs Are Backing Advertising And Marketing
Around the Net In MAD London, Sean Hargrave - Wednesday, April 12, 2017
Good news for marketers, according to American Express research quoted in "Marketi ...
- It's All About Me
Research Brief, Jack Loechner - Wednesday, April 12, 2017
All marketers should have three key questions in their head at a ...
- GoPro Will Buy Your Old GoPro
Around the Net in Video, P.J. Bednarski - Tuesday, April 11, 2017
Hoping to entice current GoPro users to update, it is offering fr ...
- Conquering Mobile: What Marketers Should Master In 2017
Mobile Marketing Daily, Maggie Mesa - Monday, April 10, 2017
The shift from tried and true desktop formats, like banner ads, ...
- Super-Size Me: D&G's New Campaign For An Abnormally Large Scratch-Off Game
MAD, Larissa Faw - Friday, April 7, 2017
The game board for The California Lottery is as big as ...
- Key Congressional Election To Take Place In Kansas
Marketing Politics Daily, Philip Rosenstein - Monday, April 10, 2017
In a strong Republican district, which Trump won by 27 points, the ...
- 'O'Reilly Factor' Should Not Get Complacent - Remember Glenn Beck
TV Watch, Wayne Friedman - Monday, April 10, 2017
There are always TV marketers that love a big TV rating ...
- Don't Forget "Customer Marketing"
Research Brief, Jack Loechner - Thursday, April 6, 2017
Even seasoned marketers concentrate their energy and resources on lead generation a ...
- Ad Dollars Pour In For Contentious Georgia Special Election
Marketing Politics Daily, Philip Rosenstein - Monday, April 3, 2017
The traditionally Republican Georgia 6th is in the midst of an ...