• by Philip Rosenstein , April 27, 2017

NLogic, a software, data and consumer insight provider for the broadcast and advertising industry in Canada, announced on Thursday relationships with Rogers Media, GroupM, Wasserman+Partners, Larche Communications, ZoomerMedia, Indie88 and RNC Media. They will be the first clients to subscribe to NLogic’s new product: Lens for radio.

Lens for radio offers subscribers the ability to transact and negotiate radio buys on one unified platform, both on the buy and sell sides.

“This new product allows us to deliver on the evolving needs of our clients, making the process of buying and selling radio advertising easier, more modern, and more efficient,” stated Alan Dark, senior vice president of sales at Rogers Media.