- IAB Issues New Mobile Marketing Guidelines, Tackles Cross-Device Targeting
Digital News Daily, Gavin O'Malley - Tuesday, June 13, 2017
The guidelines encompass identifiers required for user-level mobile and cross-screen marketing activitie ...
- BlueVenn, Inka Solutions Partner To Enhance Marketing For News Media
Digital News Daily, Philip Rosenstein - Friday, June 9, 2017
BlueVenn, a U.K.-based customer data software provider, and marketing technology company In ...
- Simulmedia To License VAMOS System To Marketers
Television News Daily, Wayne Friedman - Monday, June 5, 2017
VAMOS predicts TV viewing patterns weeks ahead of program air dates a ...
- An Effie First: Interpublic Group Is Top-Ranked NA Holding Company
MAD, Steve McClellan - Thursday, June 1, 2017
Effie Worldwide revealed its North America Effectiveness Awards at a New Yo ...
- Macron Appeals To Americans: 'Make Our Planet Great Again'
Red, White & Blog, Philip Rosenstein - Friday, June 2, 2017
By changing one word and adding a pronoun, President of France Emmanu ...
- Mom Gets A Makeover In Family Dynamics
MAD, George Carey - Wednesday, May 31, 2017
Marketers invest billions of dollars every year targeting moms on the age-o ...
- Podcasts Offer Competition For $33 Billion U.S. Streaming Audio Market
MediaDailyNews, Karl Rosander - Thursday, June 1, 2017
A growing number of podcasting networks are making actionable information available, givi ...
- SourceMedia Unveils New Outstream Video Ad Formats
Real-Time Daily, Philip Rosenstein - Thursday, June 1, 2017
SourceMedia has continued its digital reinvention in 2017 with the launch ...
- Kantar Millward Brown, Samba TV To Launch TV Measurement Effort
Television News Daily, Wayne Friedman - Wednesday, May 31, 2017
The partnership will link up Kantar Millward Brown's Ignite panel, which includ ...
- Effie Worldwide Names Most Effective Global Marketers
MAD, Steve McClellan - Friday, May 26, 2017
Now in its seventh year, the Effie Index recognizes the companies th ...
- How Vision And Strategy Can Kill A Marketer's Job Security
Media Insider, Gord Hotchkiss - Tuesday, May 30, 2017
Marketing is becoming more powerful, but the markets themselves are becoming mo ...
- ARF Selects Jim Spaeth For The Erwin Ephron Demystification Award
MediaDailyNews, Tony Jarvis - Tuesday, May 30, 2017
In exemplifying Erwin's legacy, characteristics and contributions to the advertising and med ...
- Hearst Revamps Auto Ad Sales Under One Division
Publishers Daily, Sara Guaglione - Thursday, May 25, 2017
Hearst is reorganizing its automotive advertising sales and marketing operations for a ...
- Redefining What Constitutes Mobile Marketing
Mobile Marketing Daily, Blll Ogle - Thursday, May 25, 2017
Today, marketers are able to use cars in an even more powerf ...
- Grey, UNICEF Partner To Teach Kids Marketing Skills
MAD, Steve McClellan - Friday, May 19, 2017
The idea is to help youngsters be better equipped and prepared ...
- Mobile First to Mobile Always: Create the Right Customer Experience
Mobile Marketing Daily, Scott Anderson - Monday, May 22, 2017
Mobile is no longer just about the device; it's a state ...
- The Next Step For Local TV Advertising Is Automation (Programmatic)
RTBlog, Philip Rosenstein - Friday, May 19, 2017
While the TV industry as a whole has moved to embrace automatio ...
- Samsung, WPP Shops Reimagine The Pop-Up Store
MAD, Steve McClellan - Wednesday, May 17, 2017
The firms unveiled a new turnkey pop-up product at WPP's Global Reta ...
- Jeff Bezos' Secret Message For Marketers
Online Spin, Scott Gillum - Thursday, May 18, 2017
Marketers channeling their inner Maverick (Tom Cruise's character in "Top Gun") oft ...
- PlaceIQ Launches LandMark Location-Data Offering
Real-Time Daily, Philip Rosenstein - Wednesday, May 17, 2017
LandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketi ...
- Why Some Are Dead Set Against VR Headsets
Around the Net in Video, P.J. Bednarski - Tuesday, May 16, 2017
There's not enough content, say many respondents to a survey. But 4 ...
- Mobile Ads: Pick Your Outcome, Not Your KPI
Mobile Marketing Daily, Jude O’Connor - Friday, May 12, 2017
Talk to brand advertisers about the possibilities of mobile advertising, and enj ...
- Mother's Day Trends To Remember After The Holiday
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2017
Viant found that shopping habits depend on family dynamics. Jewelry is ...
- Ad Agency Launches 'Think Strategically Now' Low Cost research Service
Mediapsssst, Richard Whitman - Thursday, May 11, 2017
The 4-step process begins with a "Briefing Doc" the client completes ...
- Traditional TV This Upfront: We Got Big Data, Too
TV Watch, Wayne Friedman - Friday, May 12, 2017
All marketers won't agree on the mix of media -- traditional a ...
- Video Content Providers Need To Step Up Ad Relevance
Television News Daily, Lizzy Hanna - Wednesday, May 10, 2017
We need to provide real intelligence back to marketers in terms ...
- Trusted Media Brands Is Safe At Home
VidBlog, P.J. Bednarski - Monday, May 8, 2017
As advertisers fret over brand safety Trusted Media Brands tells NewFronts buye ...
- High-Flying Criteo Reports $517M Q1 Revenue, 29% Increase YoY
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
Ad tech firm Criteo announced a 29% increase in Q1 2017 reven ...
- Coke, P&G: Two Very Different Ways To Handle Crisis
Online Spin, Maarten Albarda - Monday, May 1, 2017
Last week we saw quarterly results for various blue-chip companies. Pepsi, McDonald' ...
- Ad-Tech Product And Partnership News: Week Of April 24
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, April 28, 2017
RubiconProject, Acxiom and TremorVideo were among the ad-tech firms making news t ...