The United Nations International Children’s Fund and Grey have created a new partnership designed to help kids around the world hone their marketing skills.
The idea is to help the youngsters be better equipped and prepared to push through meaningful change agendas in their homelands.
The new partnership was announced at a gala in New York City Thursday night, part of a series of events that Grey is staging to celebrate its Centennial Year.
As part of the effort with UNICEF, Grey will launch a pro bono back-to-school fundraising campaign in late summer that will showcase the organization's programs.
Through the new partnership, a body called the UNICEF + Grey Global Kids Council is being established. The council will comprise young people from six countries, including the U.S., The Netherlands, South Africa, Brazil, India and Turkey. They will be paired with Grey global offices as they are trained in the fundamentals of marketing.
Participates will use those skills as they prepare to launch projects that will be announced in the lead-up to World Children’s Day in November.
Grey’s global president Michael Houston stated: “Diversity is borderless, and it’s this philosophy that we hope to instill in these children – empowering them to make an impact on the world as their unique perceptions and perspectives will help to achieve both local and global insights to problems facing youth today, and ideas for how to solve them.”
Added Caryl Stern, president and CEO, UNICEF USA: “This new partnership model allows kids the valuable opportunity to improve their lives and shape their futures — we can't wait to see the results.”