Hearst is reorganizing its automotive advertising sales and marketing operations for all print and digital titles under one division called Hearst Autos. The unit aims to help auto clients reach consumers across the entire car-buying process — inspiration to purchase.
Two new Hearst Autos positions were also announced today.
Felix DiFilippo, publisher and chief revenue officer of Car and Driver and Road & Track, will also become SVP of integrated sales and automotive for Hearst Autos. Jill Meenaghan, previously associate publisher and group marketing director of the Hearst Men’s Group, has been named Chief Marketing Officer of the division.
Before the changes, each of Hearst’s magazine brands had its own automotive sales team. Now, all the teams will be working under the Hearst Autos division instead of under individual titles.
The idea is this opens up more opportunities to partner on bigger integrated programs across brands and titles. As Hearst Autos grows, the company hopes to add more staff to the division.
Hearst Autos was formed in May 2016, anchored by Car and Driver and Road & Track, as well as B2B digital media solutions company Jumpstart Automotive Media.
DiFilippo will be in charge of the new sales team, overseeing all advertising initiatives across the Hearst Magazines portfolio.
Meenaghan will be responsible for the planning, development and execution of all automotive brand marketing and advertising initiatives across Hearst’s titles. She will work with ad clients across the entire car-buying “funnel,” as the company calls it.
Time Inc. also recently underwent a massive reorganization of its sales and marketing teams to sell advertising, based on category instead of magazine title.