Ad-Tech Product And Partnership News: Week Of April 24

Rubicon Project Partners With TouchTunes For Private Marketplace

Ad exchange Rubicon Project said it partnered with in-venue interactive music platform TouchTunes to make its out-of-home audience available programmatically for real-time buying in a private marketplace.

Rubicon said TouchTunes advertisers will be able to use the music and entertainment provider’s own data to target consumers by specific geography, time of day, music genre, venue type, and language.

Rubicon said available inventory includes 15- and 30-second video and static ads on TouchTunes’ Digital Jukebox. TouchTunes has 38 million unique visitors and is available in more than 60,000 social venues.

Acxiom Partners With DataXpand To Enhance Spanish-Speaking Audience Segments

Acxiom and DataXpand have announced a partnership to launch Acxiom’s Latin America, Spain and U.S. Hispanic digital audiences. Acxiom clients can access data on interests, internet behavior and demographics to more accurately market to a Spanish-speaking audience around the world.

“With U.S. Hispanic purchasing power estimated to reach $1.7 trillion in 2017, digital and mobile advertising spend slated to top $20.5 billion in Latin America by 2019, and household per capita consumption expenditure approaching $17,000 in Spain, these markets present enormous opportunity for marketers,” stated Marc Fanelli, audience solutions group vice president at Acxiom.

“As a result of this collaboration with DataXpand, Acxiom clients can now reach more than 250 million additional online users, including more than 150 million across 18 countries in the LATAM region.”

Tremor Video Announces 70 New Premium Publishers On Its SSP

Tremor Video announced the onboarding of 70 premium publishers onto its supply-side platform (SSP) in the first quarter of 2017. The new clients include: AMC Networks, Billboard, Uproxx Media Group, Salon Media Group, Gameloft, Give Me Sport UK, Immersv and Xumo.

The platform offers real-time analytics and a flexible architecture platform.

“With so [many] of our users connecting in-app, we needed a partner who understands mobile and could easily monetize our inventory effectively,” stated CRO of The Meet Group, Bill Alena. “Tremor Video’s SSP tech stack offers customized real-time reporting and delivers the speed, control, and flexibility we needed.”

Grapeshot, Screen6 Partner To Enhance Cross-Device Audience Segmentation

Grapeshot has partnered with Screen6, a cross-device identification management company, to offer clients a deeper understanding of individuals across various devices. By incorporating Grapeshot’s WorldRank technology and its Live Context Marketing Engine, Screen6 is able to deliver enhanced audience segmentation to its clients.

Screen6 said it it keeps its clients’ device graphs siloed from other clients, ensuring that proprietary datasets remain secure. Using Grapeshot’s keyword technology and language-based capabilities, Screen6 will offer clients the ability to aggregate and contextualize audience segments.

“With the proliferation of devices and the growth of mobile, having a cross-device ID technology that integrates language-based categorization will allow for advertisers to better identify and target their audience across screens, publishers to better monetize their traffic, and platforms to more easily integrate Grapeshot’s keyword targeting capabilities,” stated Keith Petri, chief strategy officer (U.S.) at Screen6.

SITO Promotes Jon Lowen To Chief Operating Officer

Lowen was previously SITO's executive vice president of operations and product development. Prior to SITO, Lowen was head of operations at DoubleVision and COO at Outdoor Hub, now called the Carbon Media Group.

AdLarge Media Restructures Digital Team

Digital audio sales and content firm AdLarge Media said it restructured its digital team.

Ilwira Marciszek was promoted to vice president of digital sales strategy from director of ad operations and will develop the company’s digital sales strategy, working closely with Chief Revenue Officer Don Wachsmith.

Stephanie Vance rises to vice president of digital content from director of revenue planning & development to lead the growth and management of AdLarge’s digital content portfolio

Donelle Brown is elevated to vice president of marketing and client solutions from director of marketing solutions. In her new post, she'll work with AdLarge’s sales team and content partners, while also serving as digital talent liaison and coordinating content brand management.

Rebecca Lam was promoted to manager of digital ad operations from digital operations coordinator; she’ll oversee and manage digital ad campaigns.

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