Its Video Advertising Marketing Operating System (VAMOS), which optimizes TV campaigns on audience and outcomes, will now be licensed to marketers, agencies, and TV/media owners as a Software as a Service (SaaS).
Marketers can incorporate their own first-party data into VAMOS. It can create custom audiences based on CRM, first- and third-party data and granular viewing behavior, factoring in 180 million viewing events each day and 25,000 targeting attributes for nearly 60,000 different brands.
VAMOS evaluates hundreds of millions of combinations of national media plans to deliver the most effective campaign.
Dave Morgan, CEO of Simulmedia, says VAMOS is distinct; it predicts TV viewing patterns weeks ahead of program air dates and recommending campaigns.
Users can integrate their data with other data from MRI, Nielsen, Oracle, IRI, Nielsen Catalina Systems and others.
Simulmedia says with VAMOS, it has worked with dozens of marketers like Clorox, The Home Depot and Choice Hotels for their national TV ad campaigns.