- Daugherty To Lead ABC's New Marketing Team
Television News Daily, Wayne Friedman - Monday, July 31, 2017
Daugherty has been promoted to EVP marketing for ABC Entertainment, responsible f ...
- Time Inc. Sells Experiential Business INVNT
Publishers Daily, Sara Guaglione - Friday, July 28, 2017
INVNT, which specializes in live events and creative services, was sold ba ...
- How To Leverage Artificial Intelligence
Search & Performance Marketing Daily, Asim Mughal - Monday, July 31, 2017
In order to remain relevant, businesses must begin to incorporate artificial intelligen ...
- Storytellers, Content Factories And The Diminishing Role Of Influencers
Media Insider, Maarten Albarda - Friday, July 28, 2017
You know that something has become "a thing" when that something fin ...
- Rakuten, Dentsu Create Marketing Firm To Focus On Data Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2017
Rakuten will contribute 51% of the investment into the joint venture, whi ...
- TouchTunes Offers OOH Inventory Via DOmedia, Rubicon
Digital News Daily, Philip Rosenstein - Tuesday, July 25, 2017
TouchTunes Media announced on Tuesday it will take advantage of a rece ...
- Former Google Exec Campbell Is New Hulu CMO
Television News Daily, Wayne Friedman - Monday, July 24, 2017
As Hulu's new Chief Marketing Officer, Kelly Campbell will oversee marketing strate ...
- PebblePost Secures $47M To Conclude Series B Funding Round
Digital News Daily, Philip Rosenstein - Friday, July 21, 2017
This announcement concludes the company's Series B funding round that included $ ...
- More MarTech Tools, Less Market Consolidation?
Digital News Daily, Mark Smith - Thursday, July 20, 2017
Scott Brinker's annual Marketing Technology Landscape graphic is a reminder that t ...
- Study: 100% Now Use First-Party Data To Retarget
Digital News Daily, Philip Rosenstein - Thursday, July 20, 2017
The number of video/TV campaigns using first-party data more than doubled betwe ...
- Only Two-Fifths Of Ad Execs Say Their Agencies Don't Take Kickbacks
MediaDailyNews, Joe Mandese - Thursday, July 20, 2017
Nearly one in five ad executives acknowledge that ad agencies now ta ...
- Understanding The 'Corpsumer' Segment
Digital News Daily, Philip Rosenstein - Thursday, July 20, 2017
Global PR agency MWWPR commissioned a Wakefield Research study that found rough ...
- Data In The Age Of Wisdom (And Foolishness)
MAD, - Monday, July 17, 2017
Arguably, there has never been a more challenging time to be ...
- Burger King's Machado, GE's Comstock Among Ad Club Of NY Honorees
MAD, Larissa Faw - Monday, July 17, 2017
The Advertising Club of New York Is honoring industry luminaries at ...
- Chief Endangered Marketing Officer
Media Insider, Maarten Albarda - Friday, July 14, 2017
I have written in the past that the CMO of today ...
- Paid-Search Advertising Still Outranks Social In Performance
Performance Marketing Insider, Laurie Sullivan - Friday, July 14, 2017
Although they struggle to keep up with new tech, marketers repeatedly te ...
- IAB Tech Lab Updates Podcast Measurement Guidelines
Digital News Daily, Philip Rosenstein - Wednesday, July 12, 2017
The Interactive Advertising Bureau (IAB) Technology Lab on Tuesday released updated measureme ...
- Majority Of Marketers Still Struggle With Adaptive Marketing, Per CMO Council
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2017
About 67% of the CMOs participating in the study released Tuesday ra ...
- Vistar Media Leverages Partnerships To Assess Automotive OOH Attribution
Digital News Daily, Philip Rosenstein - Thursday, July 6, 2017
Geospatial technology firm Vistar Media on Thursday launched new solution to he ...
- Hurry, Hurry! It's The Big Honkin' Independence Day Sale!
Mediapsssst, Richard Whitman - Tuesday, July 4, 2017
Yep, it's all about great deals. Well, no, it really isn't a ...
- The Disconnect Between Buyers And Sellers In Advertising, Marketing
Media Insider, Maarten Albarda - Friday, June 30, 2017
I wanted to talk to you about the art of the dea ...
- If You Can't Run With The Big Dogs, You'd Better Stay On The Porch
Media Insider, Dave Morgan - Thursday, June 29, 2017
"Amazon is buying Whole Foods." It's impossible to overestimate the impact tho ...
- Ready, Shoot, Aim: Sometimes, You Have To Operate This Way
Media Insider, Cory Treffiletti - Wednesday, June 28, 2017
How much of your advertising campaign is strategic vs. impulsive? What balan ...
- Each Generation Sees It Differently
Research Brief, Jack Loechner - Tuesday, June 27, 2017
Over the last decade, marketers have adapted to the boom of technolo ...
- Revolving Door: JustWatch Names Wahle SVP Marketing & Business Development
People on the Move, Steve McClellan - Friday, June 23, 2017
Movie marketing agency JustWatch, has named Aaron Wahle SVP Marketing & Busine ...
- Samsung Touts Brand Vision, 'Team Of Rivals' Approach
MAD, Larissa Faw - Thursday, June 22, 2017
It's easier to herd cats than to get agencies to work togethe ...
- Unilever's Weed On Viewability, Fraud And What Hellmann's Mayonnaise Sounds Like
MAD, Larissa Faw - Wednesday, June 21, 2017
"If you don't have your ad viewed, you are dead," Weed to ...
- Fox TV Group Taps Ryan As CMO
Television News Daily, Wayne Friedman - Friday, June 16, 2017
In a new position, Shannon Ryan will be responsible for all marketi ...
- Has Anything Changed Since ANA's Report On Media Transparency? Why, Yes!
Media Insider, Maarten Albarda - Friday, June 16, 2017
Digital News Daily Editor Tobi Elkin wrote an article earlier this we ...
- Study Challenges Conventional Assumptions About Fathers
MAD, Steve McClellan - Wednesday, June 14, 2017
The study, from consultant The Family Room, identifies what are described ...