As Hulu’s new chief marketing officer, Kelly Campbell will oversee marketing strategy for the premium video service, including its subscriber video-on-demand and live TV businesses.
That means brand marketing, performance marketing, media, content marketing, creative, entertainment publicity and consumer research teams.
Campbell will report to Mike Hopkins, CEO of Hulu.
In May, Jenny Wall, who held the position as SVP of marketing at Hulu, left the company.
Also in May, Hulu started its new live, linear TV package of networks — 50 channels for $40 a month, which includes ABC, CBS, NBC and Fox programming. Walt Disney, NBCUniversal, 21st Century Fox, and Time Warner are equity owners in Hulu.
Campbell had been managing director of global growth marketing for Google Cloud, responsible for awareness, acquisition and same-store growth for Google Cloud products, including Google Cloud Platform and G Suite.
Hulu says Campbell was part of the executive team growing G Suite business to 3 million paying customers.
Campbell held other senior marketing posts at Google — heading up global G Suite marketing, small business and education marketing, and the North America Ads Marketing team.
Before Google, she worked in Investment Banking for JPMorgan Chase and FleetBoston Financial Corporation.
According to iSpot.tv, Hulu spent $115.4 million on national TV advertising from July 24, 2016 through July 23, 2017 — 33% of its media spent targeting consumers 55+; 36%, 35-54s; and 31%, 18-34s.