- National Wildlife Federation Builds In-House Marketing Team
MAD, Larissa Faw - Wednesday, June 5, 2019
Dawn Rodney, vice president for innovation/Chief Marketing Officer is re-envisioning the group ...
- HBO Vet Spadaccini Named CMO, WarnerMedia Entertainment
Television News Daily, Wayne Friedman - Wednesday, June 5, 2019
Spadaccini will be responsible for all marketing aspects of the new divisio ...
- Axl Rose, Pinot Noir -- And Marketing
Media Insider, Cory Treffiletti - Wednesday, June 5, 2019
If you ask marketers what they wish they had more of, th ...
- Kantar Restructures Marketing Team, Names Burdet CMO
MediaDailyNews, Joe Mandese - Wednesday, June 5, 2019
WPP marketing research unit Kantar has restructured its marketing organization, naming Nathal ...
- 4As Issues Brand Safety Playbook
MAD, Steve McClellan - Friday, May 31, 2019
The book has chapters on establishing brand safety and suitability profiles, structuri ...
- Why Marketing Change Management Fails
Media Insider, Maarten Albarda - Friday, May 31, 2019
The expectations for marketing change, especially by those without marketing experience b ...
- Jacqueline Cinguina Becomes First CMO, New York Media
Publishers Daily, Sara Guaglione - Thursday, May 30, 2019
Cinguina will continue to oversee the sales/marketing organization, but her role wi ...
- Brand Safety Handbook Finds Significant Reputation Risk, Offers Guidelines
Research Intelligencer, Joe Mandese - Friday, May 31, 2019
"The time and effort invested in detecting, reporting, addressing, and preventing the ...
- DAZN Taps Robert Stecklow To Lead North American Marketing
Digital News Daily, Alex Weprin - Wednesday, May 29, 2019
Stecklow says his team is preparing to flood the zone ahead ...
- Actual Wage Growth Is 1.9%, But You Won't Hear That On TV News
TV Watch, Wayne Friedman - Tuesday, May 28, 2019
After adjusting for inflation, today's average hourly wage has just about t ...
- Wix Creates In-House Ad Agency With Gefen Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2019
Cloud-based Israeli development platform and tools company Wix has acquired creative agen ...
- Infront Launches Sports-Focused Digital Transformation Brand iX.co
MAD, Steve McClellan - Tuesday, May 21, 2019
The new unit combines Infront's digital services such as strategic consulting wi ...
- WFA's Bid To Refocus Marketing Procurement Practices
Mediapsssst, Richard Whitman - Tuesday, May 21, 2019
The organization has created a new "sourcing board" to transform the procureme ...
- Rethinking Marketing: The AgeLab Dichotomy
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 21, 2019
The AgeLab is an innovation center designed to explore and alleviate challeng ...
- Getty Images Disability Collection Partners With Verizon Media
Publishers Daily, Sara Guaglione - Friday, May 17, 2019
Last year, the three organizations developed guidelines for how to authentically refle ...
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 Markets
Television News Daily, Wayne Friedman - Thursday, May 16, 2019
The platform allows cross-platform analyses for local TV and radio, both separate ...
- Amazon Scores Well With Online Shoppers
Digital News Daily, Gavin O'Malley - Wednesday, May 15, 2019
A staggering 81% of U.S. consumers consider Amazon their go-to retailer. ...
- GoDaddy Integrates, Automates With Yelp
Performance Marketing Insider, Laurie Sullivan - Thursday, May 16, 2019
The integration now offers an automated tool and alert that allows busine ...
- Google Rolls Out New Features To Aid Local Marketing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 9, 2019
Beginning this week, marketers can create and edit responsive search ads direct ...
- 'Game Of Thrones' Had A Modern-Day Visitor: Starbucks
TV Watch, Wayne Friedman - Friday, May 10, 2019
That Starbucks cup appearing in the fourth episode of this season's "Ga ...
- Social Marketers Call Understanding Target Audience A Challenge
Digital News Daily, Gavin O'Malley - Wednesday, May 8, 2019
Some 90% of social marketers believe that investing in social media h ...
- MMA Offers Strategies To Create Better Attribution Models
Mobile Insider, Gavin O'Malley - Thursday, May 9, 2019
That includes going all-in with publishers in a "clean room" approach, whi ...
- WPP Wins Consolidated VodafoneZiggo Ad-Marketing Account
MAD, Steve McClellan - Tuesday, May 7, 2019
The holding company has created a dedicated team, WPP Go One, ...
- Business.com Updates Marketing Platform, New Options For SMB Owners
Publishers Daily, Sara Guaglione - Tuesday, May 7, 2019
The new platform is designed to seamlessly connect buyers with the produc ...
- iHeartMedia's CEO Hosts Marketing Podcast, Luminary Launches 6 New Shows
Publishers Daily, Melynda Fuller - Monday, May 6, 2019
CEO Bob Pittman is set to launch his first podcast, dubbed "Ma ...
- CMO Eduardo Luz Leaving Kraft Heinz
Marketing Daily, Karlene Lukovitz - Monday, May 6, 2019
The news comes on the heels of the departures of longtime C ...
- Building Authentic Brand Impact With Video
Media Insider, Steven Rosenbaum - Monday, May 6, 2019
NGOs, nonprofits, and brands need a new chair in the C suit ...
- Keeping It Real: Industry Giants Form A Growth Institute
Mediapsssst, Richard Whitman - Wednesday, May 1, 2019
A gaggle of household names in the business and higher education worl ...
- What 'Avengers,' 'GoT' Teach Us About Marketing
Media Insider, Cory Treffiletti - Wednesday, May 1, 2019
The movie and TV show both have a firm grasp on t ...
- The Tao of Unilever, Part 1
CPG Insider, Karlene Lukovitz - Tuesday, April 30, 2019
As longtime global CMO Keith Weed retires from the company, thoughts ...