- Target Signs Onto NBCU's Self-Serve Programmatic TV Option
Television News Daily, Wayne Friedman - Tuesday, September 26, 2017
The deal, which the companies say is the first of its kin ...
- Loews, Elicit, Spotify Win People-Based Marketing Awards
MediaDailyNews, The Editor - Monday, September 25, 2017
Loews Hotels, Elicit LLC and Spotify are the winners in the markete ...
- How To Spend Your Social Ad Budget Wisely
Digital News Daily, - Friday, September 22, 2017
Adults in the U.S. spend more than two hours every day engag ...
- ANA: Ad-Marketing Recruitment System Strained 'To A Breaking Point'
MAD, Steve McClellan - Thursday, September 21, 2017
A new report from the ANA Educational Foundation cites a "looming crisi ...
- Talent Crunch Plagues Marketing Industry
Marketing Daily, Tanya Gazdik - Thursday, September 21, 2017
The ANA is calling on marketers and agencies to partner with educato ...
- Google Puts AI Behind Sub Sales
Publishing Insider, Erik Sass - Friday, September 22, 2017
Google is putting its formidable artificial intelligence capabilities at the disposal ...
- Who Will Own The 'Marketing Cloud' Of The Future?
Media Insider, Dave Morgan - Thursday, September 21, 2017
Who will own the future of the trillion dollars or so spe ...
- Consumers Trust Each Other - Brands, Not So Much
Social Media Insider, Erik Sass - Wednesday, September 20, 2017
A study of 45 brands found that messages delivered via owned soci ...
- Augmented Reality: The Hottest Thing Marketers Don't Want
MAD, Mike Proulx - Monday, September 18, 2017
We recently surveyed over 600 marketers across industries, roles, and levels ...
- New Report Probing The Industry's Talent Crisis Due Out Next Week
Mediapsssst, Richard Whitman - Friday, September 15, 2017
The ANA Educational Foundation (AEF) will be releasing what's being described ...
- WFA Finds A Third Of Marketers May Not Be Compliant When EU Data Rules Take Effect
MAD, Steve McClellan - Wednesday, September 13, 2017
Those that aren't fully complaint could be subject to fines totaling hundre ...
- Martech Now A $34B Industry, Represents 16% Of Marketing Budgets
Digital News Daily, Joe Mandese - Tuesday, September 12, 2017
Marketers are currently spending an average of 16% of their marketing budge ...
- More Agency Consolidation At WPP As Rockfish Becomes Part Of VML
Mediapsssst, Richard Whitman - Wednesday, September 6, 2017
The VML-Rockfish combination is the latest agency consolidation move made by W ...
- Digitas CEO Weisman Departs For Dunkin' Donuts CMO Role
MAD, Larissa Faw - Tuesday, September 5, 2017
The appointment is effective later this month. Weisman will lead marketing, produ ...
- 4 Location Data Myths That Hold Back Your Marketing Strategy
MediaDailyNews, Ryan Kanterman - Wednesday, September 6, 2017
Digital signals have a place in measuring campaign effectiveness, but foot traff ...
- Barroeta Named SVP Marketing, Creative At Telemundo
Television News Daily, Wayne Friedman - Monday, August 28, 2017
Barroeta's new responsibilities encompass strategic development and execution of all consumer-marketing initiativ ...
- What The Ad Industry Can Learn From Nazis And Terrorists
MediaDailyNews, George Simpson - Thursday, August 24, 2017
What can brands learn from the most persuasive "marketers" on earth: Naz ...
- The Crippling Hidden Expenses Of Bringing Technology In-House
Digital News Daily, Christopher Hansen - Tuesday, August 22, 2017
Brands in need of ad and marketing technology have two options: impleme ...
- Paid-Search Advertising Still Outranks Social In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 23, 2017
When it comes to pay-per-click advertising, paid-search text ads remain the be ...
- Marketers Make The Most Of The Eclipse
Marketing Daily, Tanya Gazdik - Tuesday, August 22, 2017
Land Rover and photographer Alex Strohl captured one-of-a-kind photography of the eclip ...
- Performance Horizon Moves AI Into Affiliate, Partner Marketing Channels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2017
Marriott Hotels & Resorts, British Airways, and fashion marketplace The Iconic we ...
- Advertising Not An Option To Alert Amazon Sellers Of Possible Overdue Taxes
Digital News Daily, Laurie Sullivan - Tuesday, August 8, 2017
The taxman cometh for Amazon sellers, many of whom advertise across t ...
- What Marketers Can Learn From Tinder
Digital News Daily, Joe Hyland - Wednesday, August 9, 2017
B2B marketers can start by taking some cues from the dating wor ...
- Identity Is Not A Strategy
Media Insider, Cory Treffiletti - Wednesday, August 9, 2017
Many companies in data and analytics are hanging their hats on identi ...
- Navigating The Most Digital Media-Crazed Time of Year: Holiday Shopping Season
MediaDailyNews, - Wednesday, August 9, 2017
Every year, consumers get started on their holiday shopping earlier and earlie ...
- Revolving Door: Audic Appointed Global Head Of Marketing At Mirriad
People on the Move, Larissa Faw - Tuesday, August 8, 2017
Rebekah Audic has been appointed global head of marketing for Mirriad, t ...
- Answer It! Your Best Customer Is On The Line
Research Brief, Jack Loechner - Wednesday, August 9, 2017
The phone customer converts faster, spends more, and churns less. Customers w ...
- Time Inc. Extends Consumer-Product Reach, Launches PetHero
Publishers Daily, Sara Guaglione - Monday, August 7, 2017
This fall, Time Inc. will launch a paid membership program targeting p ...
- Spark Foundry President Ford Departs For Amobee
MAD, Larissa Faw - Wednesday, August 2, 2017
Katie Ford is leaving her role as president, managing director at Public ...
- Neustar Data Shows Snap's An Efficient Sales Driver
Digital News Daily, Tobi Elkin - Tuesday, August 1, 2017
Real-time information provider Neustar on Tuesday announced a marketing-mix model (MMM) partnersh ...