Sports-marketing company Infront announced today the launch of iX.co, an entity offering digital media and transformation solutions designed to connect brands and sports rights holders to global fan audiences.
The new unit is essentially a combination of Infront’s digital services, such as strategic consulting, with those of martech company Omnigon, a creator of websites, apps and other platforms for a roster of sports properties and brands.
Infront acquired a majority stake in Omnigon back in 2016 and now owns 100% of the firm.
According to company officials, the new operation will be focused on creating more personal experiences for users, while growing audiences for content owners.
iX.co will offer a mix of direct-to-consumer products, such as content verticals, starting with soccer and eSports, and a B2B data platform.
Current clients include PGA Tour, NASCAR, Activision Blizzard among others.
“We can drive the digital transformation process by leveraging data science to understand how audiences behave and what they seek, building memorable experiences, and commercializing these connections to help our customers grow their businesses,” said Infront president-CEO Philippe Blatter.
iX.co will have a global workforce of over 250 working from Zug, New York, London, Los Angeles, Paris, St. Petersburg and Toronto.
Taking the helm at iX.co as CEO is Christoph Heimes, Infront’s senior director of digital media, platforms and services, and former YouTube head of sports.