WPP Wins Consolidated VodafoneZiggo Ad-Marketing Account

WPP has won advertising and marketing duties for Dutch telecom and entertainment giant VodafoneZiggo after a formal review.

The holding company has created a dedicated team, WPP Go One, to service the new account. It will be partly based onsite at the client and at Amsteldok, WPP’s recently opened campus in Amsterdam, which houses 15 of the firm’s agencies under one roof.

“With the rise of new players in the agency world, we have seen the rise of more integrated, client specific models,” said Marcel de Groot, chief customer officer/ consumer at VodafoneZiggo, We saw an opportunity to …develop a team to develop the best results together to make our new partner part of the very beginning of our decisions in marketing. At the end of the pitch process, WPP turned out to be best partner for us.”

WPP CEO Mark Read said the win “comes at an exciting time for WPP in the Netherlands, following the recent opening of our Amsterdam campus, and this appointment further demonstrates the appeal to clients of our creative, smartly integrated solutions.”

VodafoneZiggo is a joint venture of Liberty Global, the big international TV and broadband internet company and Vodafone Group, one of the world’s biggest telecommunication companies. 

advertisement

advertisement

Next story loading loading..