WPP marketing research unit Kantar has restructured its marketing organization, naming Nathalie Burdet CMO.
Burdet who has most recently been serving as CMO of Kantar’s Insights division, replaces Mandy Pooler, who is retiring.
In related moves, Kantar has announced that Ignasi Fernandez has been appointed global marketing leader for Kantar’s Insights division. He previously led marketing for Kantar’s Worldpanel division.
Dionne Aitken has also been named global marketing leader for Kantar’s Profiles (formerly Lightspeed) division.