- Cottonelle Wipes Don't Clog Up Sewer Plants! How About Yours?
Marketing Daily, P.J. Bednarski - Tuesday, June 25, 2019
The makers of Cottonelle Flushable Wet Wipes would like people to kn ...
- Prime Day Provokes Excitement, Retailers Ride Amazon's Wave
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2019
The event's original intent was to drive Prime membership, but Prime D ...
- Reuters Names Josh London Its First Chief Marketing Officer
Publishers Daily, Sara Guaglione - Monday, June 24, 2019
London is expected to "reset, modernize and grow our organization," Michael Friedenber ...
- LiveRamp Buys TV Attribution Company Data Plus Math, Expands Into TV Space
Television News Daily, Wayne Friedman - Monday, June 24, 2019
The deal is for $150 million -- $120 million in cash a ...
- Brands Aren't Leaving TV For Facebook, Google
TV Watch, Wayne Friedman - Tuesday, June 25, 2019
For all the discussions about how media dollars have moved back ...
- The WFA's New Voice Coalition
Mediapsssst, Richard Whitman - Wednesday, June 19, 2019
Founded in partnership with Fast-Up Partners (FUP), the group was created followi ...
- Marketing Today: 'Forbes' CMO Network's Jenny Rooney On The State Of Marketing
Marketing Daily, Alan Hart - Tuesday, June 18, 2019
"CMOs are on the hot seat. And I think that's because th ...
- Brand Safety Institute Launches New Certification Program
Digital News Daily, Wendy Davis - Tuesday, June 18, 2019
The Brand Safety Institute will offer instruction in 10 subjects, including combatti ...
- Unilever Analyzes Marketers' Physiological DNA To Uncover Unconscious Bias
MAD, Larissa Faw - Monday, June 17, 2019
CANNES, FRANCE -- Unilever unveiled new research here today supporting its three-ye ...
- Samsung Ads Strikes Measurement Deal With Oracle's Moat
Television News Daily, Wayne Friedman - Thursday, June 13, 2019
Samsung's Smart TV homes will add a new data set to measu ...
- Nutter Butter Celebrates The Big 5-0
MAD, Larissa Faw - Wednesday, June 12, 2019
Special packaging, custom content, sweepstakes and a clothing brand tie-in are a ...
- Marketers Aren't Meeting The Needs Of Today's Connected Consumer
MAD, Steve McClellan - Tuesday, June 11, 2019
That's according to a report from the CMO Council and Worldwide Partne ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or pus ...
- National Wildlife Federation Builds In-House Marketing Team
MAD, Larissa Faw - Wednesday, June 5, 2019
Dawn Rodney, vice president for innovation/Chief Marketing Officer is re-envisioning the group ...
- HBO Vet Spadaccini Named CMO, WarnerMedia Entertainment
Television News Daily, Wayne Friedman - Wednesday, June 5, 2019
Spadaccini will be responsible for all marketing aspects of the new divisio ...
- Axl Rose, Pinot Noir -- And Marketing
Media Insider, Cory Treffiletti - Wednesday, June 5, 2019
If you ask marketers what they wish they had more of, th ...
- Kantar Restructures Marketing Team, Names Burdet CMO
MediaDailyNews, Joe Mandese - Wednesday, June 5, 2019
WPP marketing research unit Kantar has restructured its marketing organization, naming Nathal ...
- 4As Issues Brand Safety Playbook
MAD, Steve McClellan - Friday, May 31, 2019
The book has chapters on establishing brand safety and suitability profiles, structuri ...
- Why Marketing Change Management Fails
Media Insider, Maarten Albarda - Friday, May 31, 2019
The expectations for marketing change, especially by those without marketing experience b ...
- Jacqueline Cinguina Becomes First CMO, New York Media
Publishers Daily, Sara Guaglione - Thursday, May 30, 2019
Cinguina will continue to oversee the sales/marketing organization, but her role wi ...
- Brand Safety Handbook Finds Significant Reputation Risk, Offers Guidelines
Research Intelligencer, Joe Mandese - Friday, May 31, 2019
"The time and effort invested in detecting, reporting, addressing, and preventing the ...
- DAZN Taps Robert Stecklow To Lead North American Marketing
Digital News Daily, Alex Weprin - Wednesday, May 29, 2019
Stecklow says his team is preparing to flood the zone ahead ...
- Actual Wage Growth Is 1.9%, But You Won't Hear That On TV News
TV Watch, Wayne Friedman - Tuesday, May 28, 2019
After adjusting for inflation, today's average hourly wage has just about t ...
- Wix Creates In-House Ad Agency With Gefen Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2019
Cloud-based Israeli development platform and tools company Wix has acquired creative agen ...
- Infront Launches Sports-Focused Digital Transformation Brand iX.co
MAD, Steve McClellan - Tuesday, May 21, 2019
The new unit combines Infront's digital services such as strategic consulting wi ...
- WFA's Bid To Refocus Marketing Procurement Practices
Mediapsssst, Richard Whitman - Tuesday, May 21, 2019
The organization has created a new "sourcing board" to transform the procureme ...
- Rethinking Marketing: The AgeLab Dichotomy
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 21, 2019
The AgeLab is an innovation center designed to explore and alleviate challeng ...
- Getty Images Disability Collection Partners With Verizon Media
Publishers Daily, Sara Guaglione - Friday, May 17, 2019
Last year, the three organizations developed guidelines for how to authentically refle ...
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 Markets
Television News Daily, Wayne Friedman - Thursday, May 16, 2019
The platform allows cross-platform analyses for local TV and radio, both separate ...