- Complex Networks Adds New Positions To Branded Content, Marketing Teams
Publishers Daily, Sara Guaglione - Monday, August 12, 2019
Jonathan Hunt will serve as executive vice president of marketing and audien ...
- Adobe Survey Finds Intracompany Collaboration A Major Challenge
Digital News Daily, Laurie Sullivan - Thursday, August 8, 2019
Cross-team collaboration is key, but expectations and aligning processes can fall sh ...
- Changing Mobility Has Ripple-Down Effect
Drive Time, Tanya Gazdik - Monday, August 5, 2019
Marketing agencies would be smart to bone up on mobility issues, sin ...
- CBD: Confusion, Bureaucracy, Delays
CPG Insider, Steve Ellwanger - Friday, August 2, 2019
Not a week goes by without another announcement of CBD being add ...
- Amazon Loses Another Fight Over Shoddy Marketplace Merchandise
Digital News Daily, Wendy Davis - Wednesday, July 31, 2019
"Amazon bears responsibility for putting the defective product into the stream ...
- The Dilemma Of The Middle-Aged Marketer
Media Insider, Gord Hotchkiss - Tuesday, July 30, 2019
The Dilemma hit me when I made the mistake of asking myse ...
- CMOs Say Transformation Goals Stymied By Short-Term Growth Priorities
Mediapsssst, Richard Whitman - Wednesday, July 24, 2019
That's the finding of a just-released study by Dentsu Aegis Network th ...
- Twitter Taps Gap Kim To Head Global Marketing
Digital News Daily, Gavin O'Malley - Monday, July 22, 2019
No stranger to consumer-facing tech giants, Gap previously led digital adoption a ...
- Data Firm Giant Partners Acquires Worxstudio Agency
Email Marketing Daily, Ray Schultz - Friday, July 19, 2019
The move runs counter to a trend in which agencies acquire da ...
- Marketing Automation Mostly Focused On Campaigns, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 16, 2019
Marketing/sales alignment is ranked second as a reason to deploy automation, Ascen ...
- Cable TV Vet Jason Klarman Named Marketing Executive For Fox News Media
Television News Daily, Wayne Friedman - Monday, July 15, 2019
Klarman will oversee all Fox news media brands: Fox News Channel, F ...
- How National Brands Create Local Relevance With Connected TV
Television News Daily, Jim Wilson - Monday, July 15, 2019
Advertisers are increasingly combining the power of traditional TV and OTT, includi ...
- LinkedIn Introduces Pricing Model To Align With New Marketing Objectives
Digital News Daily, Laurie Sullivan - Friday, July 12, 2019
Brand awareness, website conversion and job applicants are the new objectives add ...
- Repair Before You Replace
Media Insider, Maarten Albarda - Friday, July 12, 2019
What I learned from my quest fix a an expensive amplifier ...
- Network TV Delivers Most Diversity In Ads
TV Watch, Larissa Faw - Tuesday, July 9, 2019
There is also a correlation between video subscription services and those w ...
- To Take On Big Fights Like Ad Fraud, Marketers Need To Smarten Up
MAD, Paul Stringer - Wednesday, July 3, 2019
Ignorance might be bliss, but it is no longer an option. Billio ...
- UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New Experiences
MediaDailyNews, Joe Mandese - Friday, July 5, 2019
IPG Mediabrands' UM unit this week released findings of a global stu ...
- IBM Spins Off Watson Marketing, Backed By Centerbridge Partners
Digital News Daily, Laurie Sullivan - Tuesday, July 2, 2019
The spinoff will announce its new name and brand on July 1 ...
- Facebook, YouTube Crack Down On Deceptive Medical Claims
Digital News Daily, Gavin O'Malley - Tuesday, July 2, 2019
Actions come as WSJ reports that the platforms were being "flooded" wi ...
- Happy 4th Of July Controversy
Mediapsssst, Richard Whitman - Tuesday, July 2, 2019
Just in time for the Fourth of July, a controversy involving ...
- Hearst Autos Division Rebrands, Deepens Data And Ad Capabilities
Publishers Daily, Melynda Fuller - Tuesday, July 2, 2019
The newly defined division plans to release new products, experiences and too ...
- Forrester: B2Bs Think Their Sites Build Awareness, But Most Need Work
Digital News Daily, Gavin O'Malley - Friday, June 28, 2019
Websites are deemed more effective than digital advertising, search engine optimization, sal ...
- Lululemon Launches Sweat-Life Personal Care Line
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2019
The company introduced a line of self-care products designed just for athle ...
- General Mills' Pet Foods Wow, But Snack Biz Slumps
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 27, 2019
The company delivered strong fiscal fourth-quarter earnings primarily driven by its acquisiti ...
- Marketing Today: How to Diagnose A Brand By Mark Ritson
Marketing Daily, Alan Hart - Wednesday, June 26, 2019
Why is it so hard to get CMOs to talk about h ...
- The 'Retail Apocalypse' Is A Cover For High Customer Standards
Marketing Daily, Ben Weiss - Wednesday, June 26, 2019
The idea that online shopping has forced mass store closures is clickba ...
- Cottonelle Wipes Don't Clog Up Sewer Plants! How About Yours?
Marketing Daily, P.J. Bednarski - Tuesday, June 25, 2019
The makers of Cottonelle Flushable Wet Wipes would like people to kn ...
- Prime Day Provokes Excitement, Retailers Ride Amazon's Wave
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2019
The event's original intent was to drive Prime membership, but Prime D ...
- Reuters Names Josh London Its First Chief Marketing Officer
Publishers Daily, Sara Guaglione - Monday, June 24, 2019
London is expected to "reset, modernize and grow our organization," Michael Friedenber ...
- LiveRamp Buys TV Attribution Company Data Plus Math, Expands Into TV Space
Television News Daily, Wayne Friedman - Monday, June 24, 2019
The deal is for $150 million -- $120 million in cash a ...