- Shopify Marketing Partners With Microsoft Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 2, 2019
The partnership follows a list of marketing services available today in Shopi ...
- Survey: Over 33% Of B2Bs To Invest In Personalized Content In 2020
MediaDailyNews, Melynda Fuller - Tuesday, October 1, 2019
As B2Bs compete with more convenient and aggressive consumer-focused experiences, they ha ...
- Google Ads Takes Reporting Across Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 30, 2019
Google Ads announced Monday the availability of cross-account analysis in Report Edit ...
- How to Make Your Brand Feel Like a Local in Every City it Visits
Marketing Insider, Tessa Allison - Monday, September 30, 2019
Just as we target our media buys, we need to understand h ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2019
Visual search has increasingly become a channel that can drive consumers fr ...
- John Lewis Mulling Move To Merge Marketing Teams With Waitrose
Around the Net In MAD London, Sean Hargrave - Tuesday, September 24, 2019
"Campaign" is warning that there could be job losses ahead as Jo ...
- AMA Study Reveals Consumer Fear Of Martech, Both U.S. And China
Research Intelligencer, Joe Mandese - Tuesday, September 24, 2019
An in-depth study of both consumer and marketer sentiment across a wi ...
- Macy's Changing Its Marketing Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 20, 2019
Macy's will begin testing same-day delivery in 30 markets for online orde ...
- 'Missing' In Action: Trump Wants To Meet Me For Breakfast
Mediapsssst, Richard Whitman - Thursday, September 19, 2019
Of course he does, I'm a player, right? He wants to he ...
- Study Finds Clients Outsource Training, Agencies Provide It Internally
Research Intelligencer, Joe Mandese - Thursday, September 19, 2019
Advertisers and agencies concur that there is a pressing need to continual ...
- GoDaddy Pairs Website Building And Marketing Tools For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
GoDaddy on Tuesday announced features to help small and medium-sized businesses automa ...
- 'Outside' Magazine Editor Does The Hustle
MediaPost Connect, Nina Lentini - Tuesday, September 17, 2019
Michael Roberts does a scrappy and nimble dance of strategy while produci ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
- FDA Tells Juul Its Marketing Claims Violate Regulations
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 10, 2019
Witnesses testified that Juul advertising saturated social-media channels frequented by underage te ...
- This is Why We Can't Have Nice Things
Media Insider, Gord Hotchkiss - Monday, September 9, 2019
How do we manage our personal data? Who owns it? When ...
- GroupM's Wieser: 'Marketers Need To Be Prepared For A Downturn'
Mediapsssst, Richard Whitman - Tuesday, September 3, 2019
While there are pockets of opportunity, economic growth worldwide is "generally slow ...
- GoMarketing Starts Unit For Home Service Marketers
Marketing Daily, Ray Schultz - Tuesday, September 3, 2019
GoMarketing's new division will help plumbers, heating companies and others compete onlin ...
- Nissan Reorganizes Marketing Department
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2019
"What we're trying to do is evolve past what has been ...
- Study: Customer Satisfaction Now Top Marketing Metric Worldwide
Marketing Daily, Ray Schultz - Thursday, August 29, 2019
After customer satisfaction, the next most important metrics are awareness and RO ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Performance Marketing Insider, Laurie Sullivan - Thursday, August 29, 2019
Gartner classifies visual search as an emerging technology, on par with resul ...
- Marketer Confidence Rebounds In August, Still Below Recent Highs
Research Intelligencer, Joe Mandese - Wednesday, August 28, 2019
The confidence top marketers have in the overall U.S. economy rebounded slight ...
- NFL Increases TV National, Regional Marketing
Television News Daily, Wayne Friedman - Monday, August 26, 2019
For the period from July 26 through Aug. 26, there have be ...
- LinkedIn's 9/11 Marketing Fail
Media Insider, Steven Rosenbaum - Monday, August 26, 2019
I reached out to LinkedIn and asked if the choice of 9/ ...
- 'The Atlantic' Taps Alisa Leonard As Head of Global Marketing, 'Cycle Volta' Names Toby Hill EIC
Publishers Daily, Melynda Fuller - Tuesday, August 20, 2019
Leonard will work closely with the magazine's creative studio, Atlantic Re:think, ...
- Sinclair Broadcasting Sells 'News' Of New Trump Hat
TV Watch, Wayne Friedman - Wednesday, August 21, 2019
There was no disclaimer here. It sure seems like part of ...
- Building Authentic Brand Impact With Video
Media Insider, Steven Rosenbaum - Monday, August 19, 2019
NGOs, nonprofits, and brands need a new chair in the C suit ...
- AI For Media, Marketing & Advertising
MediaDailyNews, The Editor - Sunday, August 18, 2019
MediaPost is offering an innovative, new "blended learning" approach to continuing educati ...
- New Utah Tourism Campaign Focuses On Sustainability
MAD, Larissa Faw - Thursday, August 15, 2019
The "Do It Like a Local" messaging provides tips to create wh ...
- Kraft Heinz To Shift Marketing Budgets To What Customers Can See
Around the Net In MAD London, Sean Hargrave - Tuesday, August 13, 2019
According to "Marketing Week," Kraft Heinz believes it has spent too mu ...
- Complex Networks Adds New Positions To Branded Content, Marketing Teams
Publishers Daily, Sara Guaglione - Monday, August 12, 2019
Jonathan Hunt will serve as executive vice president of marketing and audien ...