Shopify Marketing Partners With Microsoft Advertising

Shopify Marketing, which launched in 2018 to enable merchants to set up marketing campaigns across numerous ads platforms, has announced an integration with Microsoft Advertising, which powers search advertising on Bing, Yahoo and AOL and other network partner sites.

The partnership follows a list of marketing services available today in Shopify Marketing including such as carousel and dynamic advertisements on Facebook, Google Smart shopping campaigns and Story Ads on Snapchat.

Shopify said it is the first commerce platform to offer this integration with Microsoft Advertising, enabling marketers to set up, optimize, and track the results of campaigns alongside the store management dashboard in its platform.

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