- Fast Food, Restaurants Top TV Ad Brands For WOM Marketing
MediaDailyNews, Wayne Friedman - Wednesday, October 28, 2015
In a new study on word-of-mouth marketing, some of the highest-scoring ...
- The Promise of [True] Cross-Channel Marketing Attribution
Mobile Marketing Daily, Shani Rosenfelder - Wednesday, October 28, 2015
Tying all channels together is the marketing holy grail of the comi ...
- Brands Navigating Tricky Terrain Of Mobile Strategy
Mobile Marketing Daily, Ben Frederick - Wednesday, October 28, 2015
Mobile marketing efforts need to be considered as a part of ...
- HyPR Raises $5M To Launch Programmatic That Enhances Influencers' Value
Real-Time Daily, Felicia Greiff - Wednesday, October 28, 2015
HyPR, a marketplace that connects brands with social influencers, raised $5 milli ...
- Libris' Video and Photo Asset Manager Helps Brands Tell Stories In Real-Time
Real-Time Daily, Felicia Greiff - Tuesday, October 27, 2015
PhotoShelter has announced the addition of video management to Libris, its cloud-bas ...
- Harnessing Big Data to Transform Marketing
Connected Thinking, Chuck Martin - Monday, October 26, 2015
Anyone following the Internet of Things knows that big data is o ...
- Intel Kills SaaS Products, Favors Cloud-Based Solutions
Email Marketing Daily, Jess Nelson - Friday, October 23, 2015
Intel Security Group is moving toward newer, cloud-based solutions for email securit ...
- Autopilot Tackles AdBlock, New Tech Helps Marketers
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
Developers at Autopilot, a marketing automation software company focused on email dat ...
- IBM's New Behavioral Data Product Personalizes Marketing Solutions
Real-Time Daily, Felicia Greiff - Thursday, October 22, 2015
IBM announced a product today called IBM Universal Behavior Exchange (UBX), pa ...
- Instagram Debuts New App Video Boomerang
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 22, 2015
Instagram is rolling out Boomerang -- a new app that loops 1-seco ...
- The Internet of Connected Lights
Connected Thinking, Chuck Martin - Thursday, October 22, 2015
Because the Internet of Things is so massive, with many billions ...
- Social Media To Become Bigger Tool For TV Marketers
MediaDailyNews, Wayne Friedman - Wednesday, October 21, 2015
TV networks are increasing the use of social media to supplement the ...
- Polls, Poll-Taking Wide Open On Twitter
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 21, 2015
Polls are coming to Twitter, the social giant announced on Wednesday. Marketer ...
- Shorter Subject Lines Up Engagement
Email Marketing Daily, Jess Nelson - Tuesday, October 20, 2015
Shorter subject lines directly correlate to an increase in open rates, accordi ...
- Native Mobile Ad Co. Uses $15M Funding To Develop Software
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Red Ventures, a marketing and sales company, announced a $15 million investme ...
- Instagram Is Top Pick For Social Marketers
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, October 20, 2015
While social marketing has reached a saturation point, shifting tastes are benefiti ...
- Teradata Updates Marketing Cloud; Acquires DMP FLXone
Email Marketing Daily, Jess Nelson - Monday, October 19, 2015
Teradata aims to make omnichannel effortless with an update of its marketi ...
- AdTheorent Brings Cross-Channel Attribution, Targeting To Automotive
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Ad tech company AdTheorent announced today that it will incorporate data fr ...
- Ansira Acquires SQ1, Promises Clients Better Marketing Performance
Real-Time Daily, Sara Guaglione - Monday, October 19, 2015
With the acquisition of SQ1, a digital marketing services and analytics agenc ...
- Self-Service Programmatic Platform For Advertisers On 'Any Budget'
Real-Time Daily, Sara Guaglione - Monday, October 19, 2015
Adadyn has announced the launch of its self-service programmatic platform for markete ...
- Mobile Marketers Can Expect Changes In CPA Rates In Q4
Mobile Marketing Daily, Ben Frederick - Thursday, October 15, 2015
Costs per action in mobile apps may increase this holiday season. ...
- Google's Spinoff Niantic Raises $20 Million, Expands Augmented Reality Gaming Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2015
Google, Nintendo, Pokemon Co., and other investors have infused $20 million ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop ...
- Digital Publishers Cite Need For Improved Cross-Device Visitor Tech, Real-Time Signals
Real-Time Daily, Sara Guaglione - Wednesday, October 14, 2015
Some 88% of digital publishers say they want better cross-device visitor identi ...
- Email Marketers Invest In Social Media Ads For Greater ROI
Email Marketing Daily, Jess Nelson - Monday, October 12, 2015
Marketers that use email in tandem with social sharing drive six tim ...
- Marketing Tech Spend To Hit $32B By 2018
Email Marketing Daily, Jess Nelson - Monday, October 12, 2015
Marketers are also capitalizing on opportunities with Big Data: It is estimat ...
- SendGrid Tries to Win Back Customers With Triggered Emails
Email Marketing Daily, Jess Nelson - Friday, October 9, 2015
SendGrid launched a new triggered email service Thursday that modifies messages bas ...
- Infor Updates Email Marketing Product; Allows Social Media Integration
Email Marketing Daily, Jess Nelson - Friday, October 9, 2015
Infor, a business cloud company, today unveiled Infor Omni-Channel Campaign Management, ...
- Winemaker Preps For PGA Events
Marketing Daily, Tanya Gazdik - Monday, October 12, 2015
The E&J Gallo winery is planning localized tournament support, including on-site wi ...
- Hearsay Social Unveils New Email Tool For Finance, Insurance Pros
Email Marketing Daily, Jess Nelson - Thursday, October 8, 2015
Hearsay Social, a technology provider, launched a new predictive email marketing soluti ...