- Rightpoint Acquires Bowfin In Move To Expand Salesforce Delivery
Email Marketing Daily, Ray Schultz - Wednesday, July 10, 2019
Bowfin's leadership and staff will remain in place, customer experience agency Rightpoi ...
- The Leading Ecommerce Marketing Vendors: Opinion
Around the Net in Email, Ray Schultz - Wednesday, July 3, 2019
Ecommerce brands have many tools to choose from to support their digit ...
- The Martech Gully: Brands Flustered By Omnichannel Mix
Email Insider, Ray Schultz - Monday, July 1, 2019
Marketers are still not integrating their martech stacks to drive omnichannel campaign ...
- Salesforce Is Adding To Its R&D Team In Israel
Around the Net in Email, Ray Schultz - Thursday, June 27, 2019
Salesforce is expanding its presence in Israel, making the country its second-large ...
- Emptying The Cookie Jar With The Help Of AI
MAD London, Carl Erik Kjaersgaard - Thursday, June 27, 2019
We should not lament the passing of the cookie -- but inste ...
- Slack's Mistaken Email Timeline
Around the Net in Email, Ray Schultz - Wednesday, June 26, 2019
Slack says that email will go away in less than a decad ...
- Email Marketing Platforms With High ROI
Around the Net in Email, Ray Schultz - Friday, June 21, 2019
Looking for an email marketing platform? Here are 13 top platforms wi ...
- Who Do You Love -- Google Or Adobe?
Email Insider, Ray Schultz - Thursday, June 20, 2019
A study by Cardinal Path shows that an analytics duopoly exists ...
- ESP, ERP, CDP, Oh My! Tech Stacks And How To Build Them
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
Tech stacks are full of acronyms. Take Ryan Heft's. As email marketi ...
- Tech Giants Are Paying High Prices For Defensive Purchases: Analysis
Around the Net in Email, Ray Schultz - Monday, June 17, 2019
Recent big-ticket acquisitions by Google, Salesforce and Intel are defensive moves design ...
- Salesforce Kicks Off Event With Einstein Upgrade
Email Marketing Daily, Ray Schultz - Monday, June 17, 2019
The improvements are designed to help brands determine when and how oft ...
- CM Group Has Another Acquisition In The Offing
Around the Net in Email, Ray Schultz - Friday, June 14, 2019
CM Group is working on an acquisition designed to increase the bread ...
- Salesforce Buying Big Data Visualizer Tableau For More Than $15B
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 11, 2019
"The price tag is about 13 times Tableau's revenue, ranking it amo ...
- Mortgage Lenders Stingy With Marketing Technology
Email Insider, Ray Schultz - Friday, June 7, 2019
Only a few lenders utilize email marketing platforms, NestReady reports. ...
- Why China's Tencent Is About To Leapfrog The Competition
MediaDailyNews, Brian Monahan - Friday, May 31, 2019
The Tencent marketing platform is driving lighting-fast brand creation and business growt ...
- AI, Oh Why? Forrester Reports On What Brands Are Doing Wrong
Email Insider, Ray Schultz - Wednesday, May 22, 2019
Most marketers are using AI for tactical, manual-driven tasks. They need ...
- Bill Macaitis Shares Secrets For Scaling Brands Like Slack, Salesforce
Marketing Daily, Alan Hart - Wednesday, May 15, 2019
Macaitis' mindset is that B2B marketers should be innovating go-to-market strategy ...
- Acquia Acquires Mautic, Open-Source Marketing Automation Firm
Email Marketing Daily, Ray Schultz - Monday, May 13, 2019
The combining of the two platforms will facilitate one-to-one marketing via ema ...
- Data Immaturity: Many Firms Fail To Act On Customer Insights
Email Insider, Ray Schultz - Tuesday, May 7, 2019
Even companies that put themselves at the top of the maturity sca ...
- Small Business, Big Tech: Salesforce Reports On What Drives SMBs
Email Insider, Ray Schultz - Monday, May 6, 2019
Growing firms are more likely than stagnant ones to use email marketi ...
- CMO Hot Seat: They Need To Spend Less On Martech, More On Training
Email Insider, Ray Schultz - Friday, May 3, 2019
CMOs are putting money into too many platforms, and they have ...
- MarTech's Evolving More Rapidly Than Marketers' Use of It
Research Brief, Jack Loechner - Friday, May 3, 2019
MarTech is evolving rapidly, trouble is, marketers may not be keeping pa ...
- A Glossary Of Martech AI Lingo
Around the Net in Email, Ray Schultz - Monday, April 22, 2019
Confused by artificial intelligence and all the terminology surrounding it? Here ...
- Money And Martech: Almost Two-Thirds Are Increasing Their Budgets
Email Insider, Ray Schultz - Tuesday, April 9, 2019
Only 27% of those surveyed say data breach threats have affected t ...
- Centerbridge To Acquire IBM Marketing Platform
Email Marketing Daily, Ray Schultz - Friday, April 5, 2019
A new company will be formed, to be headed by Mark Simp ...
- Email Martech Tops In Effectiveness, Study Shows
Email Marketing Daily, Ray Schultz - Monday, April 1, 2019
Only 27% rate marketing automation/email/CRM systems as difficult. Martech spend is ...
- A Guide To Email Marketing Automation
Around the Net in Email, Ray Schultz - Friday, March 29, 2019
Email automation should be at the center of any marketing technology stac ...
- Campaign Monitor CEO Wellford Dillard On Martech Acquisitions
Around the Net in Email, Ray Schultz - Monday, March 25, 2019
Campaign Monitor recently acquired Sailthru and Liveclicker, adding them to its li ...
- Home Alone: Working Remotely Can Hamper Marketers And Others
Email Insider, Ray Schultz - Monday, March 25, 2019
Internal communications systems are fraught with security issues and usage challenges, Igl ...
- Marketo Adds New Email Features
Around the Net in Email, Ray Schultz - Thursday, March 21, 2019
Marketo has announced several enhancements to its core platform and services, includi ...