Tag results for "martech"
- Women In Martech, New Trade Group, Is FormedThe group will seek to promote recognition of women's contributions to t ...
- Outfoxing The Coronavirus: The Salesforce PlanCompany moves events online and offers free access to some technologies, C ...
- Validity-250ok Purchase Adds To Growing Martech ConsolidationValidity announced last week that it is acquiring email analytics and deliverabili ...
- Salesforce Price Falls As Co-CEO Kevin Block Steps DownSalesforce shares have fallen as the surprise new breaks that Co-CEO Kev ...
- Digital Agency Native Jason Heller Leaves McKinsey For 'Message Machine' PersadoHeller has joined AI-powered ad optimization firm Persado as president, and sa ...
- WPP's WT Acquires Tech Consultancy XumakThe WPP agency said the transaction would strengthen its suite of Adobe-enabl ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TVThe new web-based app, to be piloted by Discovery and AMC Network ...
- Salesforce Completes Evergage PurchaseEvergage helps brands deliver marketing messages through several channels, including email. ...
- How They Stack Up: Brands List Their Martech ChallengesMost firms lack an operational strategy for optimizing their marketing stacks. B ...
- Alphabet Soup: Martech Systems Are Letting Retailers DownESPs have a limited use, with A/B testing being the most popul ...
- Eight Digital Marketing Trends For The New YearEmail will continue to evolve in 2020, with interactive tools like A ...
- Three Marketing Tech Tips To Follow In 2020Want to boost your email marketing — and marketing in general &mdas ...
- Carry On: Four Big Email Marketing Trends Of 2020Why look back? Here are four emerging developments that could dominate t ...
- Iterable Snares $60 Million In Series D FundingIterable, which supports email, push and other channels, has raised $140 milli ...
- Intema And SqueezeCMM Form Strategic Email PartnershipThe arrangement combines Intema's eFlyerMaker platform with SqueezeCMM analytics. ...
- Movable Ink Moves Into Mobile And Sets Up A Martech MarketplaceMovable Ink is adding mobile app messages to its core offerings f ...
- Gartner: Only 10% Of Brands Take Full Advantage Of SearchInvestments in paid media rose from 23% of the total marketing budg ...
- US And UK Help Push Up Martech Spending By 22%Figures from BDO and Warc show the US and UK are t ...
- The7Stars Launches Tech HubThe7Stars has launched a tech hub to help advise clients on in-housi ...
- AMA Study Reveals Consumer Fear Of Martech, Both U.S. And ChinaAn in-depth study of both consumer and marketer sentiment across a wi ...
- Salesforce Debuts Manufacturing Cloud To Provide Unified View of Market DemandNew tools include sales agreements and account-based forecasting, the company says. ...
- Avocados From Mexico Wins Super Bowl With 5 PillarsYouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
- Digital Workout: How Brands Are Transforming ThemselvesMost firms are successful at digital, although budgets and other challenges g ...
- Salesforce To Buy ClickSoftware For $1.35 BillionSalesforce is acquiring ClickSoftware, a field service company, for $1.35 billion ...
- Brands Are Challenged By The Tech Ecosystem, Study FindsThe average number of vendors being used by agencies, brands and publishe ...
- Rightpoint Acquires Bowfin In Move To Expand Salesforce DeliveryBowfin's leadership and staff will remain in place, customer experience agency Rightpoi ...
- The Leading Ecommerce Marketing Vendors: OpinionEcommerce brands have many tools to choose from to support their digit ...
- The Martech Gully: Brands Flustered By Omnichannel MixMarketers are still not integrating their martech stacks to drive omnichannel campaign ...
- Salesforce Is Adding To Its R&D Team In IsraelSalesforce is expanding its presence in Israel, making the country its second-large ...
- Emptying The Cookie Jar With The Help Of AIWe should not lament the passing of the cookie -- but inste ...
